Simpson
Founded1852 (1852)
FounderAlfred M. Simpson
Headquarters
Adelaide, South Australia
,
Australia
Area served
Australia and New Zealand
ProductsWashing machines, dryers, dishwashers, ovens, cooktops
ParentElectrolux
Websitewww.simpson.com.au

Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group.

History

Simpson was founded in 1853 by Alfred M. Simpson (1805-1891) who had migrated from London to South Australia in 1849. Simpson was an innovator and introduced labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens and gas stoves.[1] In 1963 it merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally established in Adelaide as Popes Sprinkler and Irrigation Company in 1925[2] and after World War II was also a manufacturer of washing machines and hand tools.[3] Pope later manufactured air-conditioning systems. In 1979, the company changed its name to Simpson Holdings Limited—a listed public company. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters and metals distribution. In 1999, the Email conglomerate was taken over and broken up. The appliance business was acquired by Electrolux in 2000.[4]

As of 2016 Electrolux was still using the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers.[5] The Pope brand (now owned by Toro Australia), continues to be used for lines of garden watering and sprinkler products.[2]

In 2022, Electrolux stopped selling products under the Simpson brand name at Electrolux outlets. The Simpson brand however remains one of the strongest brands in washing machines in Australia. [6]

See also

References

  1. ↑ Findlay, Marjorie (28 September 1917). "Alfred Simpson - Australian Dictionary of Biography". Biography. Retrieved 21 February 2019.
  2. 1 2 Pope official website
  3. ↑ Pope Tools at Hand Tool Preservation Association of Australia Inc
  4. ↑ Email Limited at Trove
  5. ↑ Simpson official website
  6. ↑ "Simpson: Quality Kept Simple". Simpson Official Web Site. Electrolux Australia. Archived from the original on 10 August 2022. Retrieved 14 June 2023.
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