Act!
Developer(s)Act!
Initial release1 April 1987 (1987-04-01)
Stable release
24.4 / 18 April 2022 (2022-04-18)
Operating systemMicrosoft Windows
Platform • Microsoft SQL Server
 • .NET Framework
Available inEnglish, French, German
Type • CRM software
 • Contact management software
 • Marketing automation software
Websiteact.com

Act! (previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses.[1] It has a user base of over 800 thousand registered users.[2]

History

The company Conductor Software was founded 1986 in Dallas, Texas, by Pat Sullivan and Mike Muhney. The original name for the software was Activity Control Technology, then Automated Contact Tracking, before finally just using the acronym. The name of the company was subsequently changed to Contact Software International and it was sold in 1993 to Symantec Corporation, who in 1999 then sold it to SalesLogix (later renamed Interact Commerce). The Sage Group purchased Interact Commerce in 2001[3] through Best Software, then its North American software division. Swiftpage acquired it in 2013.[4]

Beginning with the 2006 version, the name was styled ACT! by Sage,[5] and in 2010 revised to Sage ACT!.[6]

Following its 2013 acquisition by Swiftpage, it was renamed to Act!. Swiftpage.[7]

In May 2018, Act! was sold to SFW Advisors.[8]

In December 2018, Kuvana, a marketing automation software solution, was acquired by SFW and merged with Act! This add-on is now a complementary service to the core CRM solution.[9]

In December 2019, Act! hired Steve Oriola as President and CEO.[10]

In 2020, Swiftpage changed its company name to Act! LLC.[11]

In March 2023, Act! hired Bruce Reading as President and CEO.[12]

Software

Act! features include contact, company and opportunity management, a calendar, marketing automation and e-marketing tools, reports, interactive dashboards with graphical visualizations, and the ability to track prospective customers.[13]

Act! integrates with Microsoft Word, Excel, Outlook, Google Contacts, Gmail, and other applications via Zapier.[14] For custom integrations, Act! has an in-built API.[15]

Act! can be accessed from Windows desktops (Win7 and later)[16] with local or network shared database; synchronized to laptops or remote officers; Citrix or Remote Desktop; Web browsers (Premium only) with self or SaaS hosting; smartphones and tablets via HTML5 Web (Premium only); smartphones and tablets via sync with Handheld Contact.[17]

See also

References

  1. ↑ "Swiftpage refreshes Act! CRM software for manufacturers". Trailer Body Builders. 25 November 2019. Retrieved 16 April 2021.
  2. ↑ "Sage ACT! CRM UpdatesInfusionsoftJedi | InfusionsoftJedi". 4 December 2014. Archived from the original on 4 December 2014. Retrieved 18 June 2022.
  3. ↑ Greenman, Catherine (29 March 2001). "Sage buys Interact Commerce". The New York Times. Retrieved 11 June 2015.
  4. ↑ "Act CRM alive and well for now, following Swiftpage acquisition". PCWorld. 10 September 2013. Retrieved 16 April 2021.
  5. ↑ "ACT! by Sage Premium for Workgroups 2007 (9.0) Is Honored | CustomerThink". customerthink.com. Retrieved 13 June 2022.
  6. ↑ Dempsey, Cate. "What is Sage Act!?". www.acttoday.com.au. Retrieved 13 June 2022.
  7. ↑ "Sage sells ACT and SalesLogix CRM to Swiftpage". ZDNet. Retrieved 13 June 2022.
  8. ↑ "Progress Partners Advises on Sale of Swiftpage to SFW Capital Partners". Progress Partners. Retrieved 13 June 2022.
  9. ↑ "Swiftpage acquires email marketing solution provider". www.spglobal.com. Retrieved 13 June 2022.
  10. ↑ "Company with Scottsdale-developed software names new CEO". www.bizjournals.com. 19 December 2019. Retrieved 13 June 2022.
  11. ↑ Ford, Joe (16 June 2019). "Sage sells ACT and SalesLogix CRM to Swiftpage".
  12. ↑ "CORRECTING and REPLACING Act! Names Bruce Reading as Chief Executive Officer". Yahoo Finance. 16 March 2023. Retrieved 3 April 2023.
  13. ↑ "Contact Management Software - Act! is The Best Contact Management System for Your Business - AlphaLogix". Sage Accounting Software CRM Software | IT Support AlphaLogix. Retrieved 18 June 2022.
  14. ↑ Zapier. "Connect your Act! to Microsoft Office 365 integration in 2 minutes". Zapier. Retrieved 18 June 2022.
  15. ↑ "Act! v18.2 from Swiftpage Allows Desktop Users to Connect with Hundreds of Online Tools | Built In Colorado". www.builtincolorado.com. Retrieved 18 June 2022.
  16. ↑ "Login | Act Help Center". help.act.com. Retrieved 18 June 2022.
  17. ↑ "Act! Mobile Solutions Comparison Chart" (PDF).
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