Alcheringa, IIT Guwahati
GenreCultural festival
VenueIndian Institute of Technology, Guwahati
Location(s)Guwahati, India
Inaugurated1996 (1996)
AttendanceMore than 110,000 (in 2020)
Organised byStudent-Run, Non-Profit Organisation
Websitehttp://www.alcheringa.in

Alcheringa, also known as "Alcher", is the annual cultural festival of Indian Institute of Technology (IIT), Guwahati. The festival was started in 1996 by a group of students of IIT Guwahati.[1] Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. The 27th edition of Alcheringa was held from 2nd February 2023 to 5th February 2023,[2][3] witnessing 80+ events.

The festival features one of India's biggest rock band competitions, Rock-o-Phonix.

History

Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime."

In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act.[4] In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started.

The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.

Themes and acts by year

Year Theme Headlining Performances
2006 Strings.
2007 Remo Fernandes.
2008 Revel in Retro Crescendo: Shaan,[4] Juggernaut: Pin Drop Violence. Raghu Dixit Project[4]
2009 Around The World In 3 Days Crescendo: Sonu Nigam[1][4]
2010 Xtreme Crescendo: Shankar–Ehsaan–Loy,[1] Juggernaut: Eluveitie[1][5]
2011 Lights.Camera.Action Blitzkrieg: RDB, Crescendo: KK, Saaz: Advaita
2012 Urban Odyssey Saaz had Anoushka Shankar,[1][6][7][8] Crescendo had Javed Ali[8] and Juggernaut had the Israeli death metal band Orphaned Land.[9][5][6][8][10]
2013 Parallel Paradise Mohit Chauhan[11] performed at Crescendo Blitzkrieg had Sunburn Live and Juggernaut had Irish rock band Frantic Jack.[12]
2014 Atlantis Juggernaut had Michael Angelo Batio,[1][13][14][15] Saaz had the Mexican Villalobos brothers,[16][11][17] Crescendo had Shilpa Rao[13][16][11] and Blitzkrieg had Undying Inc on the Redbull Tour Bus.[16][11]
2015 Magnum Opus Crescendo: Lucky Ali, Juggernaut: Ne Obliviscaris,[1] Saaz: Ustaad Shujaat Khan
2016 Gamescape Crescendo had Mika Singh[2][18] and Juggernaut had the Finnish folk metal band Korpikilaani.[19][2][3][18] Saaz had Amaan and Ayaan Ali Khan[19][2][3][18] along with The Indian Jam Project.
2017 Eternal Sands Crescendo had Sajid–Wajid,[20] Blitzkrieg saw performances by Javed Ali[21] and Canadian metal band All Else Fails.[22][23] Juggernaut had EDM performances by Carl Nunes and Marnik. Saaz had performances by Grammy Award winner Vikku Vinayakram.
2018 Echoes of Innocence Vishal–Shekhar, Diego Miranda, Mashd N Kutcher, The F16's, Ganesh and Kumaresh, Shahid Parvez.
2019 The Ethereal Conquest Sachin–Jigar, Mariana Bo, Danny Avila, The Order of Chaos, Vishwa Mohan Bhatt, Ustad Akram Khan, Ajay Prasanna.
2020 Gala de Janeiro Saaz: Mandolin U Rajesh, Mohini Dey, Ghatam Giridhar Udupa, Mukul Dongre, Hafeez Ahmed Alvi, Nandini Shankar. Juggernaut: Pre-Headliners Kaam Bhari, Spitfire, Headliner Ritviz. Crescendo: Jubin Nautiyal. Blitzkrieg: Pre-Headliner DJ Ola Ras, Headliner DJ Shaan.
2021 Realm of Euphoria
2022 Voyage to Neoterra Crescendo: Amaal Malik, Juggernaut: Underground Authority(EPR)
2023 Pledge to Persist Crescendo: Vishal-Sheykhar, Juggernaut: The Yellow Diary
Shankar–Ehsaan–Loy at Alcheringa 2010
Sonu Nigam performing at Alcheringa 2009

Events

Mohit Chauhan performs at Alcheringa 2013

Pronites

Mika Singh performing at Alcheringa 2016
Meta Stasis performing at Alcheringa 2016
Korpikilaani performing at Alcheringa 2016

Some notable Indian artists who have earlier performed in Alcheringa are Mika Singh,[19][2][18] Lucky Ali, Sonu Nigam,[1] Shaan, Shankar–Ehsaan–Loy,[1] K.K,[4] Mohit Chauhan, Shilpa Rao, Javed Ali, Anoushka Shankar, Vir Das, Kalki Koechlin, Amaan and Ayaan Ali Khan, The Indian Jam Project, Grammy winners Ustaad Shujaat Khan and Pandit Vishwa Mohan Bhatt,[1][4][24] Undying Inc, RDB, Remo Fernandes,[4] Raghu Dixit,[4] Euphoria,[4][24] Indian Ocean,[24] Vaayu,[24] Motherjane.[9][5]Parikrama[4][24]

Competitions

A performance during the finals of Electric Heels at Alcheringa 2016

Alcheringa hosts over 80 competitions. Some of the competitions held at Alcheringa are Electric Heels,[19] the group dance competition, Voice of Alcheringa, the solo singing competition, Halla Bol, the street play competition, Rock-o-Phonix,[19][1][16] the rock band competition, Mr. and Ms. Alcheringa,[19] the personality contest, Crossfade, the scratching competition and Haute Couture,[19] the team based fashion designing event.

NBA Jam at Alcheringa 2016

The Campus Princess is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation.[25] The Auditions for Campus Princess were judged by Miss Asia Pacific World 2013 Ms. Srishti Rana. Mute, the Mime competition was judged by Mr. Moinul Haque, the Sangeet Natak Academy Award winner.

During the performance of Algeria Dance Company at Alcheringa 2015

World Carnival

Israeli psychedelic rock band Ouzo Bazooka perform at the World Carnival, Alcheringa 2016.

World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the United States, Ne Obliviscaris and poet Omar Musa from Australia,[2][18] Fasta Duo and Murray Molloy from Ireland,[3] beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka,[2] Tiny Fingers and Orphaned Land from Israel.

Alcheringa has also had the jazz band Tropic Green from Singapore,[3] the Portuguese horn player Mickael Faustino,[3] the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY[13] from the USA[16] and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis.[2][3][18]

Campaigns

Udaan: Giving Flights to Hope

Udaan is a social initiative by Alcheringa[18] wherein the students of IIT Guwahati visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016.[26][27][28] In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.

North East Unveiled

The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.[2][18]

Sponsors and past associates

Alcheringa has in the past associated with freecharge, Swiggy, OnePlus, Hero MotoCorp, Wipro,[2] State Bank of India, Indian Oil, Maruti Suzuki, Ola, FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.

In the media sector, Alcheringa has been associated with the RED FM, The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 Kaur, Akriti (24 November 2015). "Alcheriga 2016 from January 28". Assam Times. Retrieved 14 December 2020.
  2. 1 2 3 4 5 6 7 8 9 10 "IITG mega event Alcheringa starts from Jan 28". Assam Times. Retrieved 12 April 2016.
  3. 1 2 3 4 5 6 7 "IIT-G to hold annual fest from January 28 - Times of India". The Times of India. Retrieved 12 April 2016.
  4. 1 2 3 4 5 6 7 8 9 10 "The Assam Tribune Online". Assam Times. Archived from the original on 3 March 2016. Retrieved 12 April 2016.
  5. 1 2 3 "Orphaned Land to perform at IIT Guwahati's Alcheringa 2012 | MetalIndia Magazine". Metalindiamagazine.com. Retrieved 12 April 2016.
  6. 1 2 "Anoushka Shankar Wright Fest Alcheringa". India.com. Archived from the original on 5 March 2016. Retrieved 12 April 2016.
  7. ↑ "Saaz | WhatsTheScene?". Whatsthescene.com. Retrieved 12 April 2016.
  8. 1 2 3 "Anoushka Shankar, Others to Play IIT Guwahati's Alcheringa 2012 › NH7 | Discover new music and explore alternative culture from India and around the world". NH7. Retrieved 12 April 2016.
  9. 1 2 "Orphaned Land rocks IIT-Guwahati - The Times of India". The Times of India. Retrieved 12 April 2016.
  10. ↑ Pravin. "Anoushka Shankar To Perform At IIT-Guwahati Festival(2012)". Indianmusicrevolution.com. Archived from the original on 18 March 2014. Retrieved 12 April 2016.
  11. 1 2 3 4 "Alcheringa, The Annual Cultural Festival, IIT Guwahati - University Express". University Express. Archived from the original on 4 March 2016. Retrieved 12 April 2016.
  12. ↑ "Frantic Jack Soar to new Heights". Jennifer Ormsby Freelance Journalist. Retrieved 12 April 2016.
  13. 1 2 3 "Model United Nations at IIT-G fest - Times of India". The Times of India. Retrieved 12 April 2016.
  14. ↑ "Michael Angelo Batio blazes through Alcheringa 2014 – IndianMusicMug". indianmusicmug.com. Retrieved 12 April 2016.
  15. ↑ "Michael Angelo Batio live at Alcheringa, IIT Guwahati | WhatsTheScene?". Whatsthescene.com. Retrieved 12 April 2016.
  16. 1 2 3 4 5 "Alcheringa 2014 draws huge participation of cultural enthusiasts". The Hindu. 3 February 2014. ISSN 0971-751X. Retrieved 12 April 2016.
  17. ↑ "Alcheringa 2014 Festival". Villalobos Brothers. Archived from the original on 18 March 2014. Retrieved 12 April 2016.
  18. 1 2 3 4 5 6 7 8 "Alcheringa IIT Guwahati is back with a bang for its 20th Edition 2016". E-pao.net. Retrieved 12 April 2016.
  19. 1 2 3 4 5 6 7 "IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY". Pagalguy.com. Archived from the original on 22 April 2016. Retrieved 12 April 2016.
  20. ↑ "Sajid - Wajid Live at IIT Guwahati". Allevents.in. Retrieved 1 December 2017.
  21. ↑ "IIT Guwahati in rock and roll". Assam Times. Retrieved 1 December 2017.
  22. ↑ "All Else Fails Joins Loud As Hell Lineup". Metalunderground.com. Retrieved 1 December 2017.
  23. ↑ "KNAC.COM - News - ALL ELSE FAILS Join LOUD AS HELL 2017 Line-Up". Knac.com. Retrieved 1 December 2017.
  24. 1 2 3 4 5 "The Telegraph - Calcutta : Guwahati". Telegraphindia.com. Archived from the original on 17 March 2014. Retrieved 12 April 2016.
  25. ↑ "IIT-Guwahati readies for annual festival - Times of India". The Times of India. Retrieved 12 April 2016.
  26. ↑ "Udaan: IIT Guwahati's social initiative to educate underprivileged children - PaGaLGuY". Pagalguy.com. Archived from the original on 22 April 2016. Retrieved 12 April 2016.
  27. ↑ "FP NEWS SERVICE Ujjain | Freepress Journal". Freepressjournal.in. Retrieved 12 April 2016.
  28. ↑ "IITians mentor needy kids - Times of India". The Times of India. Retrieved 12 April 2016.
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