AHL Investments Pty Ltd ("Aussie")
TypePrivate Company
Founded1992 (1992)
HeadquartersSydney, Australia
Area served
Australia
Key people
John Symond (Executive Chairman and Founder) James Symond (Chief Executive Officer)
ServicesMortgage broking, home loans, personal loans, credit cards, insurance
ParentLendi
Websitewww.aussie.com.au

Aussie is an Australian retail financial services group with operations spanning all mainland capital cities and major regional centres throughout Australia. As of April 2012, Aussie reported a loan book under management of over A$42 Billion through 750 brokers and 150 stores.[1]

History

The firm was founded as Aussie Home Loans on 17 February 1992[2] by owners, executive chairman John Symond and former executive director, Nick Paten. The company was unique in its approach to home loans, offering 24 hours a day service and lower interest than loans offered by banks. . In 1994 the firm introduced the securitisation of home loans, allowing them to offer loans upwards of 3% cheaper than its competitors. The company rapidly grew as consumers became aware of its products and banks were forced to copy its methods as their market share diminished. The company re-positioned itself as a mortgage broker in 2002, and introduced its own credit card shortly thereafter.[3] In August 2008 the Commonwealth Bank acquired a 33% stake in Aussie.[4] On 18 December 2012 CBA increased its share of ownership to 80% then to 100% in August 2017. In December of 2020 the Commonwealth Bank announced plans to divest 55 per cent of its holding in Aussie Home Loans in a deal that would merge the company with fellow mortgage broker Lendi.[5] In 2021 the company partnered with the Australian fintech Tic:Toc Home Loans to offer its own online home loan.[6]

Acquisition

In February 2009, the firm acquired Wizard Home Loans.[7] The deal saw the loan book expand to more than A$31bn . Aussie also acquired Wizard's franchise distribution network, including 99 retail outlets and 200 brokers. A further acquisition was made in July 2012 of National Mortgage Brokers (nMB)[8] which added a stand-alone wholesale aggregation channel of 200 broker businesses and loan book of 8.5 Billion dollars thus taking the total loan book under Aussie Group management in excess of 50 Billion through 950 brokers.

Advertising and Sponsorship

In 2009, following its acquisition of Wizard Home Loans, Aussie took over Wizard's sponsorship of the Rugby League's New South Wales State of Origin team for the next two years, and also inherited the sponsorship of Collingwood Football Club in the Australian Football League (AFL). Both deals lasted for two seasons (2009–2010), before Aussie withdrew. In the former case, it came in the fallout from New South Wales' fifth (of eight) consecutive State of Origin series defeat.[9][10][11]

In 2002, the firm purchased naming rights to Sydney Football Stadium in a five-year plus five-year deal, with the stadium renamed Aussie Stadium.[12] On 7 July 2007 the stadium reverted to its original name, after the firm and the SCG Trust mutually elected not to extend the deal.[13]

References

  1. ↑ Aussie sales jump in last quarter, Aussie Home Loans , 17 April 2012
  2. ↑ "In Your Interest". The Sydney Morning Herald. Retrieved 17 August 2011.
  3. ↑ "About Us". Aussie. Archived from the original on 21 July 2011. Retrieved 18 August 2011.
  4. ↑ Commonwealth Bank make strategic investment in Aussie, Commonwealth Bank, 29 August 2008
  5. ↑ "CBA to divest majority of Aussie in Lendi merger". Australian Financial Review. 16 December 2020. Retrieved 1 November 2022.
  6. ↑ Kane, Annie (22 April 2021). "Major brokerage launches direct-to-consumer offering". www.theadviser.com.au. Retrieved 27 August 2021.
  7. ↑ "CBA buys $2.25b Wizard mortgages from GE". The Sydney Morning Herald. 24 February 2009. Retrieved 18 August 2011.
  8. ↑ "John Symond's Aussie Home Loans buys National Mortgage Brokers - SmartCompany". SmartCompany. 3 April 2012. Retrieved 10 August 2018.
  9. ↑ Canning, Simon (2 August 2010). "Blues jersey beckons for the next lucky sponsor". The Australia. Retrieved 18 August 2011.
  10. ↑ Canning, Simon (30 July 2010). "Collingwood dumped as Aussie deserts elite sport sponsorship". The Australian. Retrieved 18 August 2011.
  11. ↑ "Brian Canavan on mission to resurrect NSW". The Daily Telegraph (Sydney). 24 June 2010. Retrieved 26 September 2010.
  12. ↑ "Renamed stadium is dream realised for Aussie's Symond". B&T. Retrieved 18 August 2011.
  13. ↑ "Sydney Football Stadium returns as Aussie deal expires". The World of Rugby League. Archived from the original on 2 November 2012. Retrieved 18 August 2011.
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