Boy Genius Report (BGR)
Type of site
Technology news
Available inEnglish
OwnerBGR Media LLC.(Penske Media Corporation)
Created byJonathan S. Geller
URLbgr.com
CommercialYes
LaunchedOctober 20, 2006 (2006-10-20)
Current statusOnline

Boy Genius Report (also referred to as BGR) is a technology-influenced website and covers topics ranging from consumer gadgets, to entertainment, gaming, and science. Founded in October 2006 by anonymous web personality Boy Genius (also referred to as BG/BGR), the site was previously based on offering the public an early look at upcoming mobile phones and devices before anyone else. On April 27, 2010, BGR was acquired by Penske Media Corporation.[1]

Reception

BGR has been mentioned in many major news sources such as the Wall Street Journal blog Digits,[2] ABC News,[3] Reuters,[4] The Huffington Post,[5] and CNBC.[6] Examples of BGR's ability to be the first to report news about a gadget include the first pictures of the Android 2.0 mobile operating system in 2009[7] and the first reported picture of the Amazon Kindle 2 in 2008.[8]

As of August 2017 BGR reaches over 11 million unique visitors a month.[9]

Boy Genius

While running BGR, Boy Genius kept his identity concealed. On April 27, 2010, Boy Genius revealed himself as Jonathan Geller, a 23-year-old Greenwich, Connecticut, high school dropout who never attended college.[10][11] Geller chose to remain anonymous at first due to the marketing opportunities that being anonymous afforded him and his site (despite his identity being widely known by many of the organizations whose information he was disclosing). When BGR joined Penske Media Corporation, Geller decided it was best for both him and his site that he reveal himself as the site's founder and editor-in-chief.[12]

See also

References

  1. ↑ Jonathan S. Geller (2010-04-26). "Taking BGR to the next level—MMC acquires BGR". Boy Genius Report. Retrieved 2017-08-13.
  2. ↑ LaVallee, Andrew (2009-10-19). "Verizon Droid Ad Aims for iPhone". Digits. The Wall Street Journal. Retrieved 2017-08-13.
  3. ↑ Heussner, Mae Ki (2009-10-21). "Verizon's Mystery Droid Takes Aim at Apple's iPhone". ABC News. Retrieved 2017-08-13.
  4. ↑ Carew, Sinead (2009-10-19). "Motorola rises ahead of next Android phone launch". Reuters. Retrieved 2017-08-13.
  5. ↑ "Black Friday: Apple's Sales Leaked?". The Huffington Post. 2009-11-16. Retrieved 2017-08-13.
  6. ↑ Jim Goldman (2009-06-15). "Apple iPhone 3GS Sold Out? Nope!". CNBC. Retrieved 2017-08-13.
  7. ↑ Jonathan S. Geller (2009-10-16). "Android 2.0 screenshot walkthrough". Boy Genius Report. Retrieved 2017-08-13.
  8. ↑ Jonathan S. Geller (2008-10-03). "Amazon Kindle 2 e-books its way to BGR". Boy Genius Report. Retrieved 2017-08-13.
  9. ↑ "Advertising". Retrieved 2017-08-13.
  10. ↑ Kafka, Peter (2010-04-26). "Mobile Blogger "Boy Genius" Unmasked, Acquired". All Things Digital. Retrieved 2017-08-13.
  11. ↑ Benkovic, Andrew (2014-04-01). "Jonathan Geller: The 'Boy Genius' Behind BGR.com". The Huffington Post. Retrieved 2017-08-13.
  12. ↑ Fernando, Aneya (2014-07-02). "Boy Genius Report's Jonathan Geller on the Benefits on Anonymity". Adweek. Retrieved 2017-08-13.
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