B. J. Fogg
2017 portrait BJ Fogg
Born
Brian Jeffrey Fogg

(1963-08-07) August 7, 1963
Dallas, Texas, U.S.
Alma mater
Known forCaptology (Persuasive Technology), Behavior Design
Scientific career
FieldsCaptology
InstitutionsStanford University
ThesisCharismatic computers (1997)
Websitehttp://www.bjfogg.com/

Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate[1] and adjunct professor[2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.[3][4]

Education

Fogg was born in 1963 in Dallas.[5] He later grew up in Fresno, California, where he was raised in a Mormon family with six siblings. At the age of eighteen, Fogg went to Peru for a two-year mission.[6][7] Fogg has a Bachelor of Arts[8] and Master of Arts in English from Brigham Young University.[9] He earned a second Masters[10] and a PhD in Communications from Stanford,[11] where he served as a teaching assistant to Philip Zimbardo.[12]

Career

From 1992 to 1993, Fogg was "one of the founders of the Student Review, Brigham Young University's independent student newspaper" and "taught English and design at BYU."[13] While at BYU, Fogg published eight short stories and poems in Dialogue: A Journal of Mormon Thought; [14][15][16] Sunstone, "a quarterly journal of Mormon experience, scholarship, issues, and art";[17][18] and other Mormon-affiliated publications.[19] His Masters thesis, "Terms of Address Among Latter-Day Saints"[20] and "Names Mormons Use for Jesus: Contexts and Trends"[21] were both published by the Deseret Language and Linguistics Society Symposium in February 1990 and March 1991, respectively.

In 1998, Fogg published a peer-reviewed paper, Persuasive Computers: Perspectives and Research Directions, which included a section that "proposes ethical responsibilities for designers of persuasive computers and captology researchers, and discusses the importance of educating about persuasion."[22]

In 1999, he was the guest editor for an issue of ACM focusing on persuasive technologies.[23]

In 2003, Fogg published the book, Persuasive Technology: Using Computers to Change What We Think and Do. This book provided a foundation for captology, the study of Computers As Persuasive Technologies. In it, he discusses the implications of macrosuasion and microsuasion—terms he uses to define and describe the persuasive intent of a product, providing examples across the web, in video games, and other software products.[24]

In 2006, Fogg and some of his students created a video for consideration by the FTC about persuasive technology.[25]

In 2007, Fogg co-taught a Stanford course about Facebook Apps with Dave McClure,[26] where students used persuasive design to create Facebook apps that amassed millions of users during the 10-week course.[27] The New York Times quoted Fogg as referring to it as "a period of time when you could walk in and collect gold."[28]

In 2009, Fogg's interests gradually shifted from persuasive technology to general human behavior.[29] He published the Fogg Behavior Model (FBM), a model for analyzing and designing human behavior.[30] The FBM describes three conditions needed for a behavior to occur: (1) motivation (2) ability and (3) a prompt. Motivation can be influenced by factors like pleasure/pain, hope/fear, and social acceptance/rejection. Ability can be impacted by time, money, physical effort, brain cycles, social deviance, and non-routine. Prompts are also referred to as triggers.[31]

In December 2011, Fogg developed a method to develop habits from baby steps, which he calls "Tiny Habits".[32] He gave two TEDx talks on this and related topics.[33][34]

He was the founder and director of Stanford's Mobile Health conference (2008–2012).[35]

In 2020, Fogg published the book, Tiny Habits: The Small Changes That Change Everything, which describes in detail the "Tiny Habits" method of starting small when building sustainable habits to support a happier and healthier life.[36] This book was on The New York Times Best Sellers List—under Advice, How-To & Miscellaneous—for three weeks.[37]

Personal life

Fogg lives in Healdsburg, California[38] and Maui.[39]

Notable students

Bibliography

  • Persuasive Technology (2003)
  • Mobile Persuasion (with Dean Eckles; 2008)
  • Texting 4 Health (with Richard Adler; 2009)
  • Facebook For Parents (with Linda Fogg Phillips; 2010)
  • Tiny Habits (2020)

References

  1. ↑ University, Stanford (September 14, 2016). "BJ Fogg". Stanford News. Retrieved December 17, 2019.
  2. ↑ "BJ Fogg | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved August 14, 2022.
  3. ↑ Stanford, Stanford University; Notice, California 94305 Copyright Complaints Trademark. "Behavior Design Lab | Human Sciences and Technologies Advanced Research Institute". hstar.stanford.edu. Retrieved December 18, 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ↑ Bowles, Nellie (October 6, 2019). "Addicted to Screens? That's Really a You Problem". The New York Times. ISSN 0362-4331. Retrieved January 29, 2020.
  5. ↑ "Brian Jeffrey Fogg". The Complete Marquis Who's Who Biographies. January 13, 2017. Retrieved March 18, 2020 – via NexisUni.
  6. ↑ Specner, Stephan (August 29, 2019). "Easy-to-Form Habits That Will Transform Your Life with BJ Fogg". GetYourselfOptimized.com. Retrieved March 18, 2020.
  7. ↑ "About Us".
  8. ↑ Brigham Young University (1990). Commencement exercise programs, 1990–. Harold B. Lee Library.
  9. ↑ "Commencement Program, April 23, 1992, Brigham Young University, Provo, Utah". 1992.
  10. ↑ "About". bjfogg. Retrieved August 13, 2022.
  11. ↑ Fogg, Brian J. (1997). Charismatic computers: creating more likable and persuasive interactive technologies by leveraging principles from social psychology / (Thesis).
  12. ↑ Fogg, B. J.; Euchner, Jim (September 3, 2019). "Designing for Behavior Change—New Models and Moral Issues". Research-Technology Management. 62 (5): 14–19. doi:10.1080/08956308.2019.1638490. ISSN 0895-6308. S2CID 203295092.
  13. ↑ "Brian J. Fogg | Mormon Literature & Creative Arts Database | HBLL". mormonarts.lib.byu.edu. Retrieved February 6, 2020.
  14. ↑ "Brian J. Fogg | Mormon Literature & Creative Arts Database | HBLL". mormonarts.lib.byu.edu. Retrieved February 6, 2020.
  15. ↑ Fogg, B.J. (Summer 1992). "Glimmers and Glitches in Zion" (PDF).
  16. ↑ Dialogue: A Journal of Mormon Thought, Volume 24 Number 1, Spring 1991. January 1991. Retrieved February 7, 2020.
  17. ↑ "Implosion | Mormon Literature & Creative Arts Database | HBLL". mormonarts.lib.byu.edu. Retrieved February 6, 2020.
  18. ↑ Sunstone Magazine, Volume 12 Number 6, November 1988, Issue 68. January 1988. Retrieved February 7, 2020.
  19. ↑ "Dad in the Kitchen | Mormon Literature & Creative Arts Database | HBLL". mormonarts.lib.byu.edu. Retrieved February 6, 2020.
  20. ↑ Fogg, Brian (February 23, 1990). "Terms of Address Among Latter-day Saints". Deseret Language and Linguistic Society Symposium. 16 (1).
  21. ↑ Fogg, BJ; Kessinger, Donette; Palmer, Brett; Pels, Kaatje (March 8, 1991). "Names Mormons Use for Jesus: Contexts and Trends". Deseret Language and Linguistic Society Symposium. 17 (1).
  22. ↑ "Persuasive Computers: Perspectives and Research Directions" (PDF).
  23. ↑ "May 1999 Table of Contents | Communications of the ACM". cacm.acm.org. Retrieved February 5, 2019.
  24. ↑ "Persuasive Technology – 1st Edition". elsevier.com. Retrieved December 27, 2019.
  25. ↑ Fogg, B. J. (January 21, 2015), BJ-Fogg-FTC-Fall2006, retrieved February 5, 2019
  26. ↑ "Stanford Class' Facebook Application Crosses 1 Million Installs". TechCrunch. Retrieved December 31, 2019.
  27. ↑ "Stanford Class' Facebook Application Crosses 1 Million Installs". TechCrunch. Retrieved December 31, 2019.
  28. ↑ Helft, Miguel (May 7, 2011). "The 'Facebook Class' Built Apps, and Fortunes". The New York Times. ISSN 0362-4331. Retrieved December 19, 2019.
  29. ↑ "Hello!". bjfogg. Retrieved August 14, 2022.
  30. ↑ "Behaviour Model" (PDF). Archived (PDF) from the original on April 20, 2017. Retrieved May 5, 2020.
  31. ↑ "Behavior Model". behaviormodel. Retrieved December 27, 2019.
  32. ↑ Sweatt, Lydia (October 8, 2013). "Tiny Habits". SUCCESS. Retrieved February 4, 2020.
  33. ↑ TEDx Talks, Forget big change, start with a tiny habit: BJ Fogg at TEDxFremont, archived from the original on December 19, 2021, retrieved February 5, 2019
  34. ↑ Tiny surprises for happiness and health | BJ Fogg, PhD | TEDxMaui, retrieved December 27, 2019
  35. ↑ "Stanford Mobile Health 2012 – Stanford Mobile Health 2012". mobilehealth.org. Retrieved December 20, 2019.
  36. ↑ "Tiny Habits". www.goodreads.com. Retrieved January 4, 2021.
  37. ↑ "Advice, How-To & Miscellaneous Books - Best Sellers - Books - Feb. 9, 2020 - The New York Times". The New York Times. ISSN 0362-4331. Retrieved January 4, 2021.
  38. ↑ @bjfogg (August 24, 2014). "Where I live (Healdsburg) the earthquake did no damage. You can track Calif quakes here:" (Tweet) – via Twitter.
  39. ↑ https://www.youtube.com/watch?v=Gsf7AT3itFg | date=Nov 2020
  40. ↑ "Stanford". bjfogg. Retrieved August 14, 2022.
  41. ↑ Wadhwa, Vivek (2018). Your Happiness Was Hacked : Why Tech Is Winning the Battle to Control Your Brain--And How to Fight Back. Alex Salkever. Oakland: Berrett-Koehler Publishers, Incorporated. ISBN 978-1-5230-9585-8. OCLC 1036769094.
  42. ↑ "The Ethical Use of Persuasive Technology | Behavior Design Lab". behaviordesign.stanford.edu. Retrieved August 14, 2022.
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