Beat
TypePrivate
IndustryRidesharing company, Apps, etaxi, Ride-hailing
Founded2011 (2011)
FoundersNikos Drandakis [1]
Headquarters
Athens, Greece and Amsterdam, Netherlands
Area served
South America, Greece, Mexico
OwnerFree Now
ParentMercedes-Benz Group and BMW Group
Websitethebeat.co/en/

Beat operates a taxi and ride-hailing mobile app for smartphones and other mobile devices. Beat's headquarters are located in Athens, Greece.[2] About 90 percent of the company’s ride-booking activity is in Latin America, where more than 250,000 drivers work with the app.[3][4][5]

Beat is currently available in Greece, Chile, Peru, Colombia, Mexico and Argentina.[6][7][8][9][10]

Background

Formerly known as Taxibeat, the company was founded in 2011 by Nikos Drandakis in collaboration with associates Nikos Damilakis, Kostis Sakkas and Michael Sfictos.[11][12] The ride-hailing service was acquired by MyTaxi in February 2017, and was soon renamed to Beat. MyTaxi is a subsidiary of the automotive manufacturer Daimler AG.[13]

Today the company is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler.[14]

References

  1. ↑ "Pioneering Greeks – Taxibeat founders N. Drandakis, N. Damilakis, K. Sakkas, M. Sfiktos". news.gtp.gr. Retrieved 28 September 2018.
  2. ↑ Koutantou, Angeliki. "Greek plan to regulate taxi apps draws customers' ire". Reuters. Retrieved 28 September 2018.
  3. ↑ "Latin America is the next stage in the race for dominance in the ride-hailing market". TechCrunch. Retrieved 28 September 2018.
  4. ↑ "Beat Taxi Service Joins Forces with Athens Hotels". GTP Headlines. Retrieved 28 September 2018.
  5. ↑ Walmsley, Julie. "Can Uber's Global Business Be Beaten One City At A Time? Here's Daimler's Bet". Forbes. Retrieved 2019-02-08.
  6. ↑ "Uber's next battleground: Latin America". VentureBeat. 30 March 2018. Retrieved 28 September 2018.
  7. ↑ "Beat: Lima será nuestro 'hub' regional" (in Spanish). El Comercio. 18 May 2018. Retrieved 28 September 2018.
  8. ↑ "Bloomberg - Uber Now Has Another Rival in the World's Most Congested City". www.bloomberg.com. 15 November 2018. Retrieved 2019-02-08.
  9. ↑ "ENTER.CO". ENTER.CO. Retrieved 2019-05-27.
  10. ↑ "Beat expands into Argentina to take on Uber and Lyft".
  11. ↑ "Ν. Δρανδάκης, Ν. Δαμηλάκης, Κ. Σακκάς, Μ. Σφικτός". LoveGreece.com (in Greek). 15 June 2014. Retrieved 28 September 2018.
  12. ↑ Kyvrikosaios, Deborah. "Taxi drivers protest against Uber 'invasion' in Greece". Reuters. Retrieved 28 September 2018.
  13. ↑ "Daimler's MyTaxi acquires Greek rival Taxibeat to take on Uber in Europe". VentureBeat. 16 February 2017. Retrieved 28 September 2018.
  14. ↑ "Daimler and BMW invest $1.1 billion in urban mobility services". TechCrunch. Retrieved 2019-05-27.
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