Beko Elektronik
TypeAnonim Şirket
IndustryMajor appliances
Small appliances
Electronics
Technology
Founded1955 (1955) in Istanbul, Turkey
Founders
FateMerged with its parent company
HeadquartersIstanbul, Turkey
Area served
Worldwide
Revenue5,091,390,000 euro (2020) Edit this on Wikidata
358,628,000 euro (2020) Edit this on Wikidata
OwnerArçelik A.Ş.
Number of employees
30,000 (2020) Edit this on Wikidata
ParentKoç Holding
Websitewww.beko.com

Beko (/ˈbɛkoʊ/ BEK-oh; stylized as beko) is a Turkish white goods and electronics brand of Arçelik A.Ş., which is controlled by the Koç Holding conglomerate.[1]

History

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey, in 1954. The company's name is a combination of the first two letters of the founders' surnames.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe.[2]

In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.[4]

The old logo of Beko was replaced by a new one in June 2014.[5]

In India, Voltas, originally an air-conditioner brand and subsidiary of Tata Group, partnered with Beko to produce home appliances like TVs, dishwashers, washing machines, etc. Beko started selling its products in Egypt in 2014, where it is gaining popularity and more market share.[6]

Products

A Beko washing machine

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[7] refrigerators, washing machines and dishwashers, in several countries.[8]

Incidents

Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.[9] Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.'[10] However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.[11]

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[12] Beko is a partner of the Spanish football club FC Barcelona[13] since 2014 and Turkish football club Beşiktaş JK[14] (having previously been their shirt sponsor from 1988 to 2004[15]) and Turkmen football club FC HTTU.[16] Furthermore, it had been one of the largest advertisers in the English Premier League since 2008,[17] and an official sponsor of the FA Cup.[18] Beko sponsored Millwall F.C. in the 2005–06 season.[19]

Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League.[20][21]

Beko is a premier sponsor of Volley Lube.[22]

Former logos

References

  1. ↑ "Arçelik A.Ş.: Brands". Archived from the original on 23 October 2020. Retrieved 30 June 2012.
  2. ↑ Boulden, Jim (17 January 2005). "Turkey switches on to TV market". CNN. Retrieved 21 November 2011.
  3. ↑ "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008" (PDF). Koç Holding. Archived from the original (PDF) on 12 October 2016. Retrieved 13 June 2012.
  4. ↑ "Annual Report 2009" (PDF). Arçelik A.Ş. Archived from the original (PDF) on 23 December 2018. Retrieved 13 June 2012.
  5. ↑ FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
  6. ↑ "U.S. And Global Refrigerated Air Dryers April 2019 U.S. And Global In-Depth Analysis by Key Players, Type and Applications Forecast to 2026 – Worldwide Market". Archived from the original on 6 May 2019. Retrieved 6 May 2019.
  7. ↑ "Beko Türkiye: LED Televizyonlar". Archived from the original on 26 June 2012. Retrieved 30 June 2012.
  8. ↑ "Beko Brands". beko.co.uk. Retrieved 21 June 2012.
  9. ↑ "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. Press Association. 8 August 2016. ISSN 0261-3077. Retrieved 21 July 2019.
  10. ↑ correspondent, Rebecca Smithers Consumer affairs (30 May 2017). "Beko issues tumble dryers safety alert over fire risk concerns". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
  11. ↑ "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. Press Association. 8 August 2016. ISSN 0261-3077. Retrieved 21 July 2019.
  12. ↑ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
  13. ↑ "FC Barcelona extends sponsorship agreement with Beko". FC Barcelona. Retrieved 15 February 2018.
  14. ↑ Fanatik: "Beşiktaş Beko ile imzaladı"
  15. ↑ "Shifting the goalposts: how Beko used Reels to connect with Turkish football fans". The Drum. Retrieved 13 December 2023.
  16. ↑ 4 ýyldan soň 4-nji çempionlyk Archived 21 July 2015 at the Wayback Machine
  17. ↑ SportsPro: "Beko teams up with The Football League"
  18. ↑ "Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"". Archived from the original on 6 August 2020. Retrieved 14 September 2014.
  19. ↑ S, Jake; ers (17 March 2020). "QUIZ: Can you name every Millwall front-of-shirt sponsor from the last 15 seasons?". Football League World. Archived from the original on 14 July 2021. Retrieved 14 July 2021.
  20. ↑ "Global brand Beko joins forces with new National Netball League". netballnz.co.nz. 24 February 2016. Archived from the original on 23 February 2022. Retrieved 2 May 2022.
  21. ↑ "Turkish companies eye local sports sponsorships in distant countries". dailysabah.com. 25 November 2017. Retrieved 2 May 2022.
  22. ↑ Beko. ganxoo.com. Retrieved 13 May 2022.
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