Libresse
Product typeFeminine hygiene
OwnerEssity
CountryStockholm, Sweden
Introduced1940s
MarketsWorldwide
Websitelibresse.com

Libresse is a brand of Essity, specializing in products for period and daily intimate care. Libresse is a global brand, operating under a number of different names in local markets – Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.[1]

Essity (formerly SCA), which is the parent company of Libresse, was founded in Sweden in 1929 by Ivar Kreuger as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries.[2]

Products

Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.[3]

Marketing

Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.[4] The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.[5] Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.[6][7][8]

References

  1. ↑ "Home". libresse.com.
  2. ↑ "Essity at a Glance".
  3. ↑ "Our products".
  4. ↑ "Libresse's new ad is a rallying cry for every woman's story to be heard". 2 July 2020.
  5. ↑ "In praise of the vulva: Bodyform and AMV used creativity to subvert shame".
  6. ↑ "Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline".
  7. ↑ "Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France". 11 October 2019.
  8. ↑ "Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period". 3 June 2016.
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