Broadway Hollywood Building
The Broadway Hollywood Building viewed from the northeast corner of Hollywood and Vine
Broadway Hollywood Building is located in Western Los Angeles
Broadway Hollywood Building
Broadway Hollywood Building is located in the Los Angeles metropolitan area
Broadway Hollywood Building
Broadway Hollywood Building is located in southern California
Broadway Hollywood Building
Broadway Hollywood Building is located in California
Broadway Hollywood Building
Broadway Hollywood Building is located in the United States
Broadway Hollywood Building
Former namesBernal H. Dyas Building
Alternative namesBroadway Department Store Building, Broadway Building
General information
StatusCompleted
Architectural styleClassical revival
LocationHollywood
Address6300 Hollywood Boulevard or 1645 Vine Street
Town or cityLos Angeles, California 90028
CountryUnited States
Coordinates34°06′05″N 118°19′37″W / 34.1014324°N 118.3270755°W / 34.1014324; -118.3270755
Completed1928
Renovatedseveral
Technical details
Floor count10
Design and construction
Architect(s)Frederick Rice Dorn

The Broadway Hollywood Building (sometimes Broadway Building or Broadway Department Store Building) is a building in Los Angeles' Hollywood district. The building is situated in the Hollywood Walk of Fame monument area on the southwest corner of the intersection referred to as Hollywood and Vine, marking the intersection of Hollywood Boulevard and Vine Street. It was originally built as the B. H. Dyas Building in 1927.[1] The Broadway Hollywood Building is referred to by both its main address of 6300 Hollywood Boulevard and its side address of 1645 Vine Street.

The Broadway Hollywood Building is a contributing property to the National Register of Historic Places U.S. Historic District-listed Hollywood Boulevard Commercial and Entertainment District. It has been listed as both a historic district contributing property and individually registered historic property by the city of Los Angeles and the state of California. The building has a neon sign above it that is considered notable and historic.

The Broadway Hollywood Building was built as a department store, but has been refurbished as both commercial office space and residential condominiums. For several decades it hosted The Broadway. The building had an annex built to the west in 1939 and is also associated with the address 6316 Hollywood Boulevard. As a residential building, the building's units have had numerous famous owners.

Details

The metal neon sign atop the building

Although several sources describe the building as a ten-story building,[1] the building is described as a nine-story building in the Hollywood Boulevard 1985 National Register of Historic Places nomination form.[2] Atop the ten-story building is a two-story penthouse that serves as the base for the metal neon sign that says "The Broadway Hollywood".[3] The original department store was designed by Frederick Rice Dorn in 1927 and its annex was designed by local architects John Parkinson and Donald B. Parkinson in 1938.[3] It was originally built in the neoclassical architecture style from reinforced concrete with brick upper stories that, along with the street level, include the bulk of the detailing. Notable details include a classical entablature surmounts pilasters with Corinthian capitals, which result in what is described as a colonnade effect, which is repeated in the upper stories.[2] The building is capped with a heavy cornice.[1] The structure's highly ornamented facade includes decorative cornices and terra cotta pilasters. The top two stories has Corinthian-styled columns situated upon a projecting beltcourse.[3]

Although sources describe the annex as eight storeys,[1] the nomination calls it a "six story International Style addition".[2] It is noted for banded windows and simple exterior. By the time of the nomination several showcase windows had been altered.[2] According to the City of Los Angeles Office of Economic Development, the annex used "Streamline Moderne Style, characterized by the absence of ornamentation and an emphasis on smooth wall surfaces, rounded corners, flat roofs and linear elements that give a horizontal emphasis."[3] The unifying exterior element between the original structure and its annex are the ground level colonnades.[3]

Recognition

At the base of the building is a historical designation plaque for the Hollywood and Vine intersection

The building is included in the National Register of Historic Places U.S. Historic District-listed Hollywood Boulevard Commercial and Entertainment District, which covers from 6200–7000 Hollywood Boulevard, that was designated April 4, 1985.[2] Both of the building's streetscapes—Hollywood Boulevard & Vine Street—are located within the City of Los Angeles Monument area LA-194 designated as the Hollywood Walk of Fame, which was designated July 5, 1978.[4] The building and its neon sign were individually designated as a City monument (LA-664) on September 29, 1999.[4] On April 4, 1985, the building and the entire Hollywood Blvd Commercial & Entertainment District were recognized by the California Office of Historic Preservation with status code 1D in designations 0053-4680-0054 and 0053-4680-9999, respectively.[5] The building is covered by the Mills Act (Contract Number: 53175873 and Case Number: CHC-2005-5690-MA).

History

Broadway Hollywood Building from the north along Vine Street

In 1922,[6] as Hollywood Boulevard regional shopping district, second only to Downtown Los Angeles, was taking form, stock was sold to finance construction of a four story building at Hollywood and Vine to house a branch of Boadway Bros., a small Pasadena-based department store chain. Boadway’s went out of business in 1923, and B. H. Dyas agreed to open in the building instead.[7]

In 1927, the Classical Revival Style building was built by local businessman Frank R. Strong as a B. H. Dyas Company Department Store.[1][3] The construction, which continued into 1928, marked the first department store branch outside of the main Downtown Los Angeles central business district and led to similar large-scale commercial developments outside downtown.[3] Due to the Great Depression, B. H. Dyas had to consolidate its operation back to its original store and The Broadway purchased the 30-year lease for this prime location for $2 million (US$38.5 million in 2022 dollars[8]) in 1931.[3] The Broadway Hollywood Building quickly found its niche by serving the Hollywood's film and finance industries demand for high end products.[3]

With the store's profits, it was able to expand in 1938 with 52,000 square feet (4,800 m2) of retail space.[3] In 1939, an eight-story modern annex designed by Parkinson and Parkinson was built immediately to the west.[1][3] The Broadway Department Store served as a tenant until the 1970s. In the 1980s, the building was reconfigured for office use.[3]

In 2005 and after having been vacant for many years, a renovation began to convert the 10-story building into 96 loft condominiums, while adding two floors to the annex.[1] In July 2008, the residents sued the bar on the first floor of the building for its noise pollution, resulting in the relocation of the bar in February 2009.[9] Among the current and past owners of the building's loft condominiums are Dave Navarro,[10][11][12] Jason Statham,[13] Danny Masterson, and Charlize Theron.[14]

See also

Notes

  1. 1 2 3 4 5 6 7 Vincent, Roger (2005-09-13). "Broadway Building Gets Loft Conversion". Los Angeles Times. Retrieved 2014-08-07.
  2. 1 2 3 4 5 "United States Department of the Interior Heritage Conservation and Recreation Service: National Register of Historic Places Inventory – Nomination Form". National Park Service. 1985-03-06. p. 24. Retrieved 2014-08-08.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 Williams, Joshua (2005-08-08). "Broadway Hollywood Building Historical Information". City of Los Angeles – Mayor's Office of Economic Development. Retrieved 2014-08-08.
  4. 1 2 "Historic-Cultural Monument (HCM) List" (PDF). Los Angeles Department of City Planning. 2013-07-22. Retrieved 2014-09-10.
  5. ↑ "Hollywood Boulevard Commercial And Entertainment District". California State Parks. Retrieved 2014-10-15.
  6. ↑ "Advertisement for Boadway Bros., Inc". Holly Leaves (magazine). July 1, 1922. p. 37. Retrieved July 13, 2020.
  7. ↑ Williams, Gregory Paul (2002). The Story of Hollywood. p. 233. ISBN 9780977629930.
  8. ↑ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved May 28, 2023.
  9. ↑ Amter, Charlie (2009-02-09). "SBE shuts down S Bar, says it will 'relocate' lounge". Los Angeles Times. Retrieved 2014-08-08.
  10. ↑ "Dave Navarro's new pad: sleek, sexy, with a rock-star twist". Los Angeles Times. 2008-09-27. Retrieved 2014-08-07.
  11. ↑ Beale, Lauren (2014-04-03). "Musician Dave Navarro lists his tricked-out Hollywood loft". Los Angeles Times. Retrieved 2014-08-08.
  12. ↑ Ambatielos, Amy (2014-04-11). "Live in a rock star's home for about $1 million". CNNMoney. Retrieved 2014-08-08.
  13. ↑ David, Mark (2009-06-29). "Hunky Jason Statham Lists Sexy Hollywood Condo". Variety. Retrieved 2014-08-08.
  14. ↑ Davidow, Audrey (2008-09-27). "Loft living with touches of glam at the Broadway Hollywood". Los Angeles Times. Retrieved 2014-08-07.
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