"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.

Chief Design Officers

Name Company From To Succeed by Reports to CEO
Eric Quint3M[1] 2013 2020 Brian Rice No
Mauro PorciniPepsiCo.[2][3] 2012 Current No[4]
Sean CarneyPhilips[5] 2011 2022 No
Luc Donckerwolke Hyundai-Kia 2018 Current Yes
Peter SchreyerKia Motors[6] 2006 2018 Luc Donckerwolke Yes
Pernilla Johannson Electrolux 2018 2021 Simon Bradford No
Lars Erikson Electrolux 2014 2018 Pernilla Johannson[7]
Stefano MarzanoElectrolux[8] 2012 2014 Lars Erikson Yes
Hanna Harris City of Helsinki[9] 2020 Current
Anne StenrosCity of Helsinki[10] 2016 2018 Hanna Harris
Christopher HawthorneCity of Los Angeles[11] 2018 Current
Alastair CurtisLogitech[12] 2013 Current Yes
Opher Yom-Tov ANZ Bank[13] 2017 2023 Role no longer exists No
Dantley Davis Twitter 2019 2022 Role no longer exists
Katrina Alcorn IBM (Global) 2021 2023 No
Phil GilbertIBM (Global)[14] 2010 2021 Katrina Alcorn No
Arin Bhowmick IBM (Product Division) 2015 2022 Role no longer exists No
Daniela Jorge CapitalOne 2023 Current
Rainer Wessler DBS Bank 2021 Current
Chooake Wongwattanasilpa DBS Bank 2019 2020 Rainer Wessler
Jonathan 'Jony' Ive Apple Inc.[15] 2015 2019 Role no longer exists Yes
Dan Makoski Lloyds Banking Group[16] 2018 2021 Role no longer exists No
Rogier van der Heide Philips Lighting,[17] Zumtobel Group[18] 2010 2017
Arin Bhowmick SAP 2022 Current No

References

  1. ↑ "3M Names Eric Quint Chief Design Officer" Official 3M News Website
  2. ↑ "PepsiCo Creates Chief Design Officer Role". 8 June 2012. Retrieved 2015-09-24.
  3. ↑ "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini" Archived 2019-04-21 at the Wayback Machine DesignWanted
  4. ↑ "Leadership". PepsiCo, Inc. Official Website. Retrieved 2021-12-13.
  5. ↑ "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design" Official Philips website
  6. ↑ "Design infiltrates the boardroom with the emergence of the 'CDO'" Wired UK, May 2012
  7. ↑ "Electrolux appoints Pernilla Johansson as Head of Design". Electrolux Group. 12 October 2018. Retrieved 2021-12-13.
  8. ↑ "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer" Official Electrolux Site
  9. ↑ "Hanna Harris appointed new chief design officer". Helsingin kaupunki. Retrieved 2021-12-12.
  10. ↑ "A year as a Chief Design Officer" Helsinki Design Week
  11. ↑ "Why I'm leaving The Times for a job at City Hall" LA Times
  12. ↑ "Logitech Quadrupled Its Profits–With One Big Design Idea" Fast Co.
  13. ↑ "ANZ follows Apple with 'chief design officer'". Australian Financial Review. 2017-09-06. Retrieved 2019-02-06.
  14. ↑ “IBM’s Design Centered Strategy To Set Free The Squares New York Times
  15. ↑ "Jony Ive promoted to chief design officer at Apple". the Guardian. 2015-05-26. Retrieved 2022-11-11.
  16. ↑ "Lloyds Banking Group hires new Chief Design Officer - Lloyds Banking Group plc". www.lloydsbankinggroup.com. Retrieved 2020-04-27.
  17. ↑ "Rogier van der Heide new Chief Design Officer for Philips Lighting". Archived from the original on 2016-03-04. Retrieved 2018-11-07.
  18. ↑ "Rogier van der Heide to join Zumtobel Group as Chief Design Officer".
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