Coke Studio
The official logos of two properties of Coke Studio India, the first being rebranded as Coke Studio Bharat and the newly launched edition, Coke Studio Tamil.
Also known as
  • Coke Studio Bharat
  • Coke Studio Tamil
  • Coke Studio @ MTV
Based onCoke Studio
Country of originIndia
No. of episodes(list of episodes)
Production
Executive producerCoca-Cola India
Production locationIndia
Camera setupMulti-camera
Production companies
Original release
Network
Release17 June 2011 (2011-06-17) –
4 October 2015 (2015-10-04)
NetworkWebcast
Release1 February 2023 (2023-02-01) –
present

Coke Studio is an Indian music series that features live musical performances by various artists, recorded in the studio, in classical musical genres of the Indian subcontinent such as Hindustani, Carnatic, Indian folk, as well as contemporary hip hop, rock, and pop music.[2] The program's concept originated in Brazil.[3]

History

Coke Studio originated in Brazil in 2007 as a unique fusion music project that aimed to blend two contrasting Brazilian artists and their musical styles.[4] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, partnered with Rohail Hyatt, a former member of Vital Signs, to create a Pakistani version of the show. The inaugural season premiered in June 2008, initially with a live audience and later transitioning to a closed studio format, a structure maintained throughout the series.[5]

In June 2012, Coke Studio @ MTV, the Indian version of the show, was launched with Leslie Lewis producing the first season[6] and multiple producers for the later seasons.[7][8] The show was a collaboration between Coca-Cola India and MTV India, with MTV India being the official broadcaster for all four seasons.[9] Following the success of the Pakistani and Indian versions, Coke Studio Bangla debuted in Bangladesh in February 2022.[10]

By February 2023, Coke Studio revived its Coke Studio @ MTV program after an eight-year hiatus, rebranding it as Coke Studio Bharat.[11] In that same month, Coke Studio also unveiled its Tamil-language edition, titled Coke Studio Tamil.[12]

Format

The show retained the essence of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.[13] The recorded performances are available on various streaming platforms, featuring both the lead vocalists and the ensemble, which are captured through close-up shots during live recordings.[14]

The program offers a diverse mix of Western and traditional instruments from the Indian subcontinent. Instruments like pianos, guitars, bass guitars, synthesizers, harmoniums, rubabs, sarods, sitars, bamboo flutes, dholaks, tablas, and other percussion instruments are part of the mix.[15]

Coke Studio @ MTV was aired on both television and digital platforms, maintaining a consistent episodic structure throughout its four seasons, with each episode presenting multiple songs.[16] However, the introduction of Coke Studio Bharat and Coke Studio Tamil altered the format. These new editions, exclusively accessible on digital platforms, transitioned to releasing individual songs instead of featuring multiple songs within each episode.[17][18]

Series overview

Coke Studio @ MTV

SeasonEpisodesOriginally airedProduced by
First airedLast aired
110June 17, 2011 (2011-06-17)August 12, 2011 (2011-08-12)Leslie Lewis
210July 6, 2012 (2012-07-06)August 25, 2012 (2012-08-25)Multiple producers
310August 1, 2013 (2013-08-01)October 7, 2013 (2013-10-07)Multiple producers
46March 1, 2015 (2015-03-01)October 4, 2015 (2015-10-04)Multiple producers

Coke Studio Tamil

SeasonEpisodesOriginally airedCurators
First airedLast aired
17February 1, 2023 (2023-02-01)July 27, 2023 (2023-07-27)Arivu & Sean Roldan
29December 20, 2023 (2023-12-20)present (present)Sean Roldan

Coke Studio Bharat

SeasonEpisodesOriginally airedCurators
First airedLast aired
18February 7, 2023 (2023-02-07)October 9, 2023 (2023-10-09)Ankur Tewari

Coke Studio @ MTV

The first version of the show, also known as Coke Studio @ MTV, ran for four seasons in partnership with MTV India. The first season of the show debuted on MTV India on June 17, 2011.[19] The second season aired a year later on July 7, 2012, on both MTV India and DD National.[20] The third season premiered on August 17, 2013, on MTV India, Big FM, and DD National, and was later broadcast on All India Radio on August 24, 2013.[21] The fourth season started on March 1, 2015.

Season 1 (2011)

Coke Studio @ MTV's first season was aired from 17 June 2011, to 12 August 2011, showcasing a total of 51 songs. Produced by Leslie Lewis, the season comprised nine episodes and one "best of season 1" episode.[22][23] The hour-long episodes showcased multiple songs per episode, spanning various genres like carnatic and Hindustani music, new compositions, revamped Bollywood tracks, and an exclusive track produced for the show. The director for the season was Supavitra Babul.[24][25]

Featured artists:

  • Advaita
  • Akriti Kakkar
  • Benny Dayal
  • Bondo
  • Bombay Jayashri
  • Chinna Ponnu
  • Colonial Cousins
  • Divya Lewis
  • Harshdeep Kaur
  • K.K.
  • Kailash Kher
  • Khagen Gogoi
  • Lesle Lewis
  • Mathangi Rajshekhar
  • Megha Sriram Dalton
  • Mousam
  • Mousam Gogoi
  • Nandesh Umap
  • Pankhi Dutta
  • Parthiv Gohil
  • Papon
  • Qadir
  • Raghu Dixit
  • Rabani
  • Richa Sharma
  • Rupmatii Jolly
  • Sabri Brothers
  • Sanjay Vidyarthi
  • Sanjeev Thomas
  • Saurav Mandal
  • Shaan
  • Shankar Mahadevan
  • Shafqat Amanat Ali Khan
  • Shruti Pathak
  • Sunidhi Chauhan
  • Suzanne D'Mello
  • Tochi Raina
  • Ustad Rashid Khan
  • Wadali Brothers
  • Yachna

Season 2 (2012)

The second season of Coke Studio @ MTV premiered on 6 July 2012 and came to an end on 25 August 2012.[26] The season introduced a new format where each episode showcased a different composer and their own original tracks.[27] The season featured a total of 13 music producers including Agam, Amit Trivedi, Clinton Cerejo, Dhruv Sangari, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani, Hitesh Sonik, Karsh Kale, Nitin Sawhney, Papon, Shantanu Moitra, Shilpa Rao, and Zila Khan.[28] The season consisted of 8 episodes and two "best of season 2" episodes.[29]

Featured artists:

  • Agam
  • Alisha Batth
  • Altamash Faridi
  • Amit Trivedi
  • Apeksha Dandekar
  • Arun Daga
  • Ashwin Srinivasan
  • Banjyotsana Borgohain
  • Benny Dayal
  • Bianca Gomes
  • Bhanu Pratap Singh
  • Bonnie Chakraborty
  • Clinton Cerejo
  • Dhruv Sangari
  • Devender Pal Singh
  • Dominique Cerejo
  • Divya Kumar
  • Harshdeep Kaur
  • Hari & Sukhmani
  • Jasbir Jassi
  • Jyoti Nooran
  • Karsh Kale
  • La Pongal
  • Mame Khan
  • Mandeep Sethi
  • Mahalakshmi Iyer
  • Mahesh Vinayakraman
  • Mami Varte
  • Master Saleem
  • Mili Nair
  • Moora Lala
  • Monali Thakur
  • Nandini Srikar
  • Natalie Di Luccio
  • Nicki Wells
  • Papon
  • Pranav Biswas
  • Prasad Khaparde
  • Raghubir Yadav
  • Salim Merchant
  • Samidha Joglekar
  • Sawan Khan Manganiyar
  • Sharodee Borah
  • Shadaab Faridi
  • Shilpa Rao
  • Shruti Pathak
  • Shriram Iyer
  • Sonu Kakkar
  • Sugandha Garg
  • Suman Sridhar
  • Sultana Nooran
  • Swanand Kirkire
  • Usha Uthup
  • Vijay Prakash
  • Vishal Dadlani
  • Zila Khan

After Season 2, concerts with music from the show, performed by Shilpa Rao, Papon, Advaita, Amit Trivedi, and Hari & Sukhmani, were held at the Rendezvous festival in Delhi, and at Hard Rock Cafe in Hyderabad and Delhi.

Season 3 (2013)

Coke Studio India's third season premiered on 1 August 2013, and concluded on 7 October 2013, airing a total of 8 episodes with 47 songs released over three months.[30] The season followed the previous year's format of multiple music composers producing their own songs and featured 13 music producers, including A. R. Rahman, Aditya Balani, Amit Trivedi, Clinton Cerejo, Func., Hitesh Sonik, Orange Street, Papon, Ram Sampath, Salim–Sulaiman, Sonam Kalra, Vijay Prakash, and Winit Tikoo.[31]

Featured artists:

  • A. R. Rahman
  • Aditi Singh Sharma
  • Aditya Bhasin
  • Amit Trivedi
  • Ani Choying Drolma
  • Anirban Chakraborty
  • Aruna Sairam
  • Barmer Boys
  • Benny Dayal
  • Bianca Gomes
  • Bhanvari Devi
  • Bismila Khan
  • Blaaze
  • Chandana Bala
  • Clinton Cerejo
  • Des Raj Lachkani (group)
  • Dhruv Sangari
  • Dulal Manki
  • Faiz Mustafa
  • Farah Siraj
  • Hans Raj Hans
  • Hard Kaur
  • Harshdeep Kaur
  • Hamsika Iyer
  • Hasan Mustafa
  • Imran Khan
  • Issrath
  • Jaggi
  • Jonita Gandhi
  • Kailash Kher
  • Karthik
  • Karsan Sagathia
  • Kavita Seth
  • Kutle Khan
  • Munnawar Masoom
  • Murtuza Mustafa
  • Nancy Aren Ao
  • Nikhil D'Souza
  • Papon
  • Piyush Mishra
  • Qadir Mustafa
  • Rabbani Mustafa
  • Rayhanah
  • Salim Merchant
  • Samantha Edwards
  • Sanam Puri
  • Sanjeev Abhyankar
  • Siddharth Basrur
  • Simanta Shekhar
  • Sonam Kalra
  • Sonu Kakkar
  • Sona Mohapatra
  • Sukhwinder Singh
  • Suchi
  • Suhail Yusuf Khan
  • Sunidhi Chauhan
  • Shraddha Pandit
  • Shruti Pathak
  • Siddharth Basrur
  • Tanvi Shah
  • Tochi Raina
  • Ustad Ghulam Mustafa Khan
  • Ustad Rashid Khan
  • Usri Banerjee
  • Vijay Prakash
  • Winit Tikoo

Season 4 (2015)

The fourth season of the show was aired from 1 March 2015, to 4 October 2015, and followed the same format as the previous year, in which multiple music composers were invited to produce their own songs.[32] This season featured a total of 9 music producers, including Amit Trivedi, Anupam Roy, Dhruv Ghanekar, Jatinder Shah, Jeet Gannguli, Manj Musik, Pradeep Giri and Ram Sampath. Additionally, Sachin–Jigar, Salim–Sulaiman and Sunny Brown were also among the producers.[33][34]

Featured artists:

Coke Studio Tamil

In 2023, Coca Cola launched Coke Studio Tamil, releasing a song on 1 February 2023. The format of the show remained unchanged.[35]

Season 1 (2023)

Coke Studio Tamil's first season began airing on February 1, 2023, concluding its run on July 27, 2023.[36] This season showcased a collection of seven songs curated by Sean Roldan and Arivu. Production management was handled by Open X and Motion Content Group, while Universal Music India partnered in distributing the show.[37][38]

Featured artists:

Season 2 (2024)

On December 20, 2023, Coca-Cola introduced the second edition of Coke Studio Tamil. This season includes nine tracks and is scheduled for gradual release throughout 2024. The title track, "Idhu Semma Vibe," was released alongside the season's launch. Sean Roldan has returned to curate the season, preserving the artistic direction, while Open X and Motion Content Group have continued their roles in production management, and Universal Music India has remained the distributor.[39][40]

Coke Studio Bharat

Coca Cola announced in a press statement that they would release a new version of the show, called Coke Studio Bharat, in February 2023.[41][42]

Season 1 (2023)

The first season of "Coke Studio Bharat" started airing on 7 February 2023.[43] The season's curator is Ankur Tewari, collaborating with poet and lyricist Kausar Munir and music producer K. J. Singh.[44][45] Colosceum Media Pvt Ltd manages the visual aspect of the production while Misfits Inc oversees audio production. Universal Music India serves as the season's executive producer and official distributor.[46]

Featured artists:

Reception

The debut season of Coke Studio @ MTV in 2011, produced by Leslie Lewis, faced criticism despite its blend of mainstream and folk artists.[47] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.[48] The subsequent seasons, however, garnered praise for improved music quality and composition, exemplified by popular tracks like 'Ki Banu Duniya Da' and 'Laadki' from season 4.[49][50] Similarly, debut season hits like 'Khalasi' from Coke Studio Bharat and 'Sagavaasi' from Coke Studio Tamil gained significant traction on their respective YouTube channels.[51][52]

See also

References

  1. ↑ "Red Chillies Idiot Box shuts down - Indian Express". archive.indianexpress.com.
  2. ↑ Dr Vineeta Agrawal & Dr Piali Haldar (8 May 2023). "Fascinating Saga of A Beverage Giant THE COKE STORY". Pune Mirror. Retrieved 10 May 2023.
  3. ↑ Moye, Jay (1 November 2013). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". The Coca-Cola Company. Retrieved 23 December 2015.
  4. ↑ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  5. ↑ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  6. ↑ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  7. ↑ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  8. ↑ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  9. ↑ Press Trust of India (24 February 2015). "Coke Studio returns with season 4". The Indian Express. Retrieved 2 January 2021.
  10. ↑ "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 20 February 2022.
  11. ↑ Ratna Bhushan (6 February 2023). "Coca-Cola brings back Coke Studio in brand push". The Economic Times. Retrieved 7 February 2023.
  12. ↑ Anurag Tagat (27 January 2023). "Arivu, Sean Roldan, Benny Dayal and More Lead Coke Studio Tamil Season One in Jubilant New Trailer". Rolling Stone India. Retrieved 30 March 2023.
  13. ↑ Maliha Rehman (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Dawn. Retrieved 6 March 2023.
  14. ↑ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  15. ↑ Sandeep Goyal (17 February 2023). "Will a new, improved Coke Studio succeed?". Business Standard. Retrieved 6 March 2023.
  16. ↑ Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  17. ↑ Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Archived from the original on 3 February 2023. Retrieved 4 February 2023.
  18. ↑ "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
  19. ↑ "Season 1 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  20. ↑ "Season 2 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  21. ↑ "Season 3 On Air Schedule". Archived from the original on 1 September 2013. Retrieved 24 August 2013.
  22. ↑ Lakshmi Ajay (14 May 2011). "Fusion fete". Business Standard. Retrieved 19 April 2023.
  23. ↑ Campaign India Team (9 May 2011). "Coca-Cola launches Coke Studio in India, in collaboration with MTV". CampaignIndia.in. Retrieved 14 January 2021.
  24. ↑ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  25. ↑ Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  26. ↑ Shalini Shah (27 June 2012). "Right on track". The Hindu. Retrieved 10 March 2023.
  27. ↑ Express Features Service (28 June 2012). "See saw: Coke Studio Once Again". The Indian Express. Retrieved 9 March 2023.
  28. ↑ Chitra Swaminathan (24 June 2012). "Second serving". The Hindu. Retrieved 10 March 2023.
  29. ↑ Nupur Amarnath (19 June 2012). "Coke Studio India Season 2: A platform for dying traditions and independent music". The Economic Times. Retrieved 6 January 2021.
  30. ↑ Prerna Makhija (17 August 2013). "Mixed tape". Live Mint. Retrieved 4 January 2021.
  31. ↑ Dhiren Trivedi (12 August 2013). "Coke Studio@MTV song Bismillah: Salim-Sulaiman, Kailash Kher and Munawar Khan's Sufiana fusion creates a heavenly atmosphere!". BollywoodLife.com. Retrieved 4 January 2021.
  32. ↑ Indo-Asian News Service (25 February 2015). "'Coke Studio@MTV' adapts year-long 'always on' format". The Indian Express. Retrieved 2 January 2021.
  33. ↑ Entertainment Feature Service (25 February 2015). "Bubbling Again". The Indian Express. Retrieved 2 January 2021.
  34. ↑ Sandeep Sahu (6 July 2015). "Coke Studio version of 'Rangabati': Weird rendition of cult Oriya song sparks massive outrage". Firstpost. Retrieved 2 January 2021.
  35. ↑ Suneera Tandon (26 January 2023). "Coke Studio India stages a comeback with Tamil edition". Mint. Archived from the original on 27 January 2023. Retrieved 27 January 2023.
  36. ↑ Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Retrieved 29 April 2023.
  37. ↑ Aditya Shrikrishna (3 March 2023). "Coke Studio Tamil seeks out new sounds". Livemint. Retrieved 29 April 2023.
  38. ↑ Meenakshi Verma Ambwani (26 January 2023). "Coca-Cola India launches Coke Studio in Tamil". The Hindu. Retrieved 29 April 2023.
  39. ↑ BuzzInContent Bureau (20 December 2023). "Coke Studio Tamil launches Season 2 with 'Idhu Semma Vibe'". BuzzInContent. Retrieved 21 December 2023.
  40. ↑ Anurag Tagat (27 December 2023). "'Coke Studio Tamil' Season 2 Brings Star Power with Vijay Sethupathi, Aditi Rao Hydari and More". Rolling Stone India. Retrieved 28 December 2023.
  41. ↑ Ratna Bhushan (6 February 2023). "Coca-Cola brings back Coke Studio in brand push". The Economic Times (Press release). Retrieved 7 February 2023.
  42. ↑ Mansvini Kaushik (18 May 2023). "Coke Studio returns with a renewed approach to put India's musical prodigies in the limelight". Forbes India. Retrieved 27 May 2023.
  43. ↑ "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
  44. ↑ "India gets its own version of Coke Studio, to promote 50 independent artists". WION. 3 February 2023. Retrieved 11 May 2023.
  45. ↑ Anurag Tagat (29 October 2023). "COVER STORY: Ankur Tewari's Multi-facetted Musical Life". Rolling Stone India. Retrieved 4 January 2024.
  46. ↑ Sruthi Darbhamulla (13 February 2023). "Ankur Tewari, Kausar Munir on conceptualising 'Coke Studio Bharat' and the indie music scene in the country". The Hindu. Retrieved 11 May 2023.
  47. ↑ Nupur Amarnath (19 June 2012). "Coke Studio India Season 2: A platform for dying traditions and independent music". The Economic Times. Retrieved 6 January 2021.
  48. ↑ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune. Retrieved 9 March 2023.
  49. ↑ Rafay Mahmood (20 July 2012). "India's 'Coke Studio' raises the bar with new season". The Express Tribune. Retrieved 9 March 2023.
  50. ↑ "Popular video on Coke Studio India". YouTube. Retrieved 29 December 2023.
  51. ↑ "Popular video on Coke Studio Tamil". YouTube. Retrieved 29 December 2023.
  52. ↑ Prachi Arya (25 October 2023). "Coke Studio's 'Khalasi' takes internet by storm. Know more about the viral song". India Today. Retrieved 29 December 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.