Coke Studio
Season 10
Season 10 logo
StarringFeatured Artists
Country of originPakistan
No. of episodes7
Release
Original networkWebcast
Original release11 August (2017-08-11) –
21 September 2017 (2017-09-21)
Season chronology

The tenth season of the Pakistani music television series Coke Studio premiered on 11 August 2017, and ended on 21 September 2017.[1] Strings and The Coca-Cola Company emceed the show as executive producers, while the show returned with the previous year's format of music directors leading and producing their own songs under Strings' supervision, despite the decision of not adopting this format for next year.[2][3]

The season featured 7 episodes, each having 4 tracks, plus one promo and one full song (hence two season openers); making it a total of 32 songs. It turned out to be the Strings' last Coke Studio production.[4][5]

Artists

Music directors

Shuja Haider,[7][8][9] Shani Arshad, and Jaffer Zaidi returned to the show; while Ali Hamza (Noori), Sajjad Ali, Mekaal Hasan (Mekaal Hasan Band), Sahir Ali Bagga[10] and Salman Ahmad[11] made their Coke Studio debut as directors. Each director produced individual performances too; all under the supervision of Strings. There was at least one tribute song by each of them too.[1][12]

Musicians

Production

Format

On 27 February 2017, Rafay Mahmood of The Express Tribune stated, "the biggest challenge for the show is to bridge the gap between the indie scene and the mainstream musicians".[17] Earlier, it was also rumoured that the show was a ten-year deal to begin with, and after Strings' third, Rohail Hyatt will come back in season 10 to give a farewell.[1] However, the multiple-producers format was a hit previous year and it made the show to be returned with the same format, despite Strings' claim that the show will follow the original format.[18][19][20] The show had been promoted in media by the hashtag #CokeStudio10.[21]

In launching ceremony on 11 August, Strings shared that the process of making songs has three stages: the first is when it is decided by December what song to feature; the second is when the artistes construct and reconstruct the songs in the jamming room; and the third is recording phase when they bring their own special vibe to the tracks. The performance version for release is recorded in one take, with 21 cameras shooting simultaneously.[22][23][24]

Debutants

Humera Arshad made her Coke Studio debut with this season, she exclusively told DAWN Images, "There are no music releasing companies and under such circumstances I think Coke Studio is doing a great job".[25] Sahir Ali Bagga also made his show debut as a featured artiste as well as a director, on which he said, "I always admired the platform, and it was a dream to be part of the team. I'm very excited to be part of Coke Studio, especially in the milestone season 10."[10]

Like past seasons, this season too featured some new artistes; who made their debut through the show. Maliha Rehman of DAWN reported on 23 July 2017, "Salman Ahmad's son Sherjan Ahmad will play the acoustic guitar to his father's vocals, classical singer Javed Bashir's brother Akbar Ali will be in the limelight and house band member violinist Javed Iqbal is excited to share the stage with his son Ghulam Muhammad on the cello this year."[12]

Co-producer Bilal Maqsood said, "All of these young musicians are actually very good at what they do." "It was just by chance that Season 10 will end up featuring so many of them", he continued revealing names of some young talent featuring in the show including Sanwal Khan Esakhelvi; Attaullah Khan Esakhelvi's son; who was approached to him by his father Anwar Maqsood. Young Esakhelvi said on his show debut, "Coke Studio is exciting for me because my father and I will be singing a mash-up together that has mostly been composed by him with some additions by me." Sajjad Ali, on career debut of his daughter Zaw Ali, said, "This is probably one of the rare times that a father and daughter will be singing together". Ali Zafar commented on the career debut of his youngest brother Danyal Zafar, "I feel that the struggle is very important and Danyal needs to experience it in order to move ahead."[12] Danyal Zafar said, "I always dreamt of a debut that could best help me express myself as an artist in such a way that my music could also connect with people."[26][27] Aima Baig said in launching ceremony on her show debut, "As a new artiste to have a platform where you can perform whatever you want is like dream comes true and I feel proud to get this opportunity."[23]

Strings' farewell

On 29 October, the Strings announced the farewell from the show. They said that season 10 would be their last production, "It has been a fantastic journey for us over the course of 4 seasons and we are grateful to have had the opportunity to learn and share our work". They further said, "2018 will mark 30 years of Strings and we are super excited to celebrate with all of you".[4][5]

Release

Poster of Qaumi Taranah by Coke Studio[21]

Each episode went on-air on Saturday in broadcast syndication, a day after each track was released online. Each episode was aired in one-hour timeslot, with each track preceded by its behind the scenes short clip. By the day, BTS too releases online. Only episode 7 was released and aired on Thursday, 21 September 2017, to respect the holy month of Muharram.[lower-alpha 2]

Promo song

The season was introduced by the collaborative rendition of "Qaumi Taranah" by the featured artistes.[28][29] Released on 4 August, the anthem has been recomposed by Strings, "We hope to rekindle the spirit of patriotism and social consciousness in the heart of every Pakistani. This is more significant now than ever, as we are marking seventy years of our independence."[30]

Episodes

The launching ceremony was held on Friday, 11 August 2017, where tracks from the first episode were screened after the "Qaumi Taranah".

# Release Date [note 1] Song(s) Artist(s) Music Director(s) Notes Ref.
In Roman Urdu In Nastaʿlīq [note 2]
Promo song (4 August)
1 4 August 2017 "Qaumi Taranah" "پاک سر زمین" Season's ft. artistes Strings Written by Hafeez Jalandhari to celebrate the 70 years of Pakistan; originally composed by Ahmed Ghulam Ali Chagla[lower-alpha 3]
2 "Us Rah Par" "اُس راہ پر" Atif Aslam Jaffer Zaidi Tribute to the singer JJ Khan & Vital Signs
Episode 1
3 11 August 2017 "Allahu Akbar" "الله اكبر" Shafqat Amanat Ali Khan & Ahmed Jahanzeb Shuja Haider Written by Shuja Haider [31]
4 "Chaa Rahi Kaali Ghata" "چھا رہی کالی گھٹا" Hina Nasrullah & Amanat Ali Sahir Ali Bagga Originally sung by Begum Akhtar
5 "Muntazir" "منتظر" Momina Mustehsan & Danyal Zafar Strings Written by Strings
6 "Ranjish Hi Sahi" "رنجش ہی صییح" Ali Sethi Jaffer Zaidi Tribute to the singer Mehdi Hassan
Episode 2
7 18 August 2017 "Tinak Dhin" "تنک دھن" Ali Hamza, Ali Sethi & Waqar Ehsin Ali Hamza Written by Ali Hamza [32]
8 "Sayonee" "سیونی" Junoon, Rahat Fateh Ali Khan & Ali Noor Salman Ahmed Originally performed by Junoon
9 "Faasle" "فاصلے" Kaavish & Quratulain Balouch Jaffer Zaidi Written by Jaffer Zaidi
10 "Jaan-e-Bahaaraan" "جانِ بہادااں" Ali Zafar Shuja Haider Tribute to the composer Master Inayat Hussain
Episode 3
11 25 August 2017 "Laal Meri Pat" "لال میری پت" Quratulain Balouch, Arieb Azhar & Akbar Ali Strings Originally sung by Ustaad Nusrat Fateh Ali Khan [33]
12 "Ronay Na Diya" "رونے نہ دیا" Sajjad Ali & Zaw Ali Sajjad Ali Originally sung by Begum Akhtar
13 "Baazi" "بازی" Sahir Ali Bagga & Aima Baig Sahir Ali Bagga Sindhi folk song
14 "Mujhse Pehli Si Mohabbat" "مجھ سے پہلی سی محبت" Humaira Channa & Nabeel Shaukat Ali Meekal Hassan Tribute to the singer Madam Noor Jehan
Episode 4
15 1 September 2017 "Naina Moray" "نینہ مورے" Javed Bashir, Akbar Ali & Aamir Zaki Jaffer Zaidi Tribute to the musician Aamir Zaki
16 "Dekh Tera Kya/Latthay Di Chaadar" "دیکھ تیرا کیا/لٹھے دی چادر" Quratulain Balouch & Farhan Saeed Shani Arshad Originally performed by Alamgir and Musarrat Nazir
17 "Julie" "جوٌلی" Ali Zafar & Danyal Zafar Shani Arshad Danyal Zafar only played guitar
18 "Jindjaani" "جندجانی" Ali Hamza & Nirmal Roy Ali Hamza Also sang "Jhanjhar Phabdi Na"; Originally sung by Tahira Syed
Episode 5
19 8 September 2017 "Sab Maya Hai" "سب مایہ ے" Attaullah Khan Esakhelvi & Sanwal Esakhelvi Shuja Haider Also sang "Sakoon Na Meet"; Originally sung by Sanwal Esakhelvi
20 "Rangrez" "رنگریز" Rahat Fateh Ali Khan Sahir Ali Bagga Sajid Gul
21 "Ujaalon Mein" "اُجالوں میں" Faraz Anwar & Faiza Mujahid Jaffer Zaidi Originally performed by Mizraab
22 "Bol" "بول" Shafqat Amanat Ali Khan Shani Arshad Tribute to the poet Faiz Ahmed Faiz
Episode 6
23 15 September 2017 "Dam Mast Qalandar" "دم مست قلندر" Umair Jaswal & Jabar Abbas Shuja Haider Tribute to the singer Ustaad Nusrat Fateh Ali Khan
24 "Yo Soch" "یوں سوچ" Ali Zafar & Natasha Khan Strings Written by Strings
25 "Kaatay Na Katay" "کاٹے نہ کٹے" Aima Baig, Rachel Viccaji & Humera Arshad Ali Hamza Originally sung by Runa Laila
26 "Ghoom Taana" "گھوم تانا" Momina Mustehsan & Irteassh Salman Ahmed Originally performed by Junoon
Episode 7
27 21 September 2017 "Tera Naam" "تیرا نام" Sajjad Ali Sajjad Ali Written by Sajjad Ali
28 "Baanware" "بانورے" Shuja Haider & Aima Baig Shuja Haider Also sang Bhooli Bisri; Originally performed by Mehdi Hassan
29 "Maula Tera Noor" "مولا تیرا نور" Shafqat Amanat Ali Khan Shani Arshad Written by Shani Arshad
30 "Us Rah Par" "اُس راہ پر" Ali Zafar, Ali Hamza & Strings Jaffer Zaidi Tribute to the singer JJ Khan & Vital Signs
31 "Aitebaar" "اعتبار" Ayesha Omar, Atif Aslam & Uzair Jaswal Jaffer Zaidi Tribute to the singer JJ Khan & Vital Signs
32 "Najanay Kyun" "نجانے کیون" Jawad Ahmed & Shiraz Uppal Strings Tribute to the singer Strings
33 "Challa" "چلہ" Abrar-ul-Haq, Mehwish Hayat & Asim Azhar Jaffer Zaidi Tribute to the singer JJ Khan & Vital Signs
34 "Tu Jaanay Wale" "ٹو جانئے والے" Bohemia, Waqar Ali, Meesha Shafi & Bilal Saeed Strings Tribute to the singer Strings
  1. ↑ This column only contains digitally broadcast dates of song/episode.
  2. ↑ Nastaʿlīq is a writing-style specially for Urdu language, since Urdu is the lingua franca of Pakistan, this column contains names of songs written in Nastaʿlīq script.

Broadcast

Reception

The show has been critically viewed for not producing new songs. Rafay Mahmood of The Express Tribune said that the lack of original music "has become a chronic problem with Coke Studio. With almost every passing season the title cover studio is becoming more relevant to the show than anything else."[17]

After the season's artiste line up was revealed on 4 July, The News criticized the incomplete revealment while noting that Mooroo, Abid Brohi, SomeWhatSuper, Khumariyaan and Sounds of Kolachi should have been included in the show.[34] Asif Nawaz of The Express Tribune commented, "While it's only time that will tell how the latest season unfolds, the urge to indulge in presenting our two cents about it seems too tempting to resist."[35]

For the promo song; the recreated version of "Qaumi Taranah";[36] Umnia Shahid of The Express Tribune praised only Ali Zafar's performance and said, "The rest were simply wax figures executing a song – any song – any random song. Except, it wasn't just any random song."[37] DAWN Images praised only Attaullah Khan Esakhelvi but said, "Overall, the song, the video, everything seems to be forgettable".[38] This rendition seemed of "dull and lack emotions" to Asfia Fazal of Business Recorder.[39] It felt "disjointed" to Maheen Sabeeh of The News,[40] "not inspiring or motivating at all" to Shafiq Ul Hasan,[41] and "no goose bumps" to Imane Babar Wahedi;[42] latter both of The Express Tribune.

Extra notes

  1. ↑ It was Aamir Zaki's farewell performance, who died due to heart failure on 2 June.[13][14][15][16]
  2. ↑ All times are in PST UTC+5.
  3. ↑ tribute performance

References

  1. 1 2 3 Mahmood, Rafay (4 July 2017). "Exclusive: Coke Studio 10's line-up will leave you starstruck". The Express Tribune. Archived from the original on 4 July 2017. Retrieved 4 July 2017.
  2. ↑ "Coke Studio all set to launch Season 10". The News. 17 July 2017. Archived from the original on 22 July 2017. Retrieved 22 July 2017.
  3. ↑ Ankita Mehta (19 July 2017). "Coke Studio Pakistan line-up for season 10 to feature Momina Mustehsan, Ali Zafar". IBTimes India. Archived from the original on 22 July 2017. Retrieved 22 July 2017.
  4. 1 2 "Strings bids farewell to Coke Studio". Dawn Images. 29 October 2017. Archived from the original on 30 October 2017. Retrieved 31 October 2017.
  5. 1 2 "Strings bid farewell to Coke Studio on a good note". The Express Tribune. 29 October 2017. Archived from the original on 31 October 2017. Retrieved 31 October 2017.
  6. ↑ Eeshah Omer (7 July 2017). "Here's the nitty gritty: Farhan Saeed to perform in Coke Studio Season 10!". Daily Pakistan. Archived from the original on 7 July 2017. Retrieved 7 July 2017.
  7. ↑ Mahmood, Rafay (7 July 2017). "Shuja Haider's epic journey from queueing for food at Data Darbar to Coke Studio". The Express Tribune. Archived from the original on 7 July 2017. Retrieved 7 July 2017.
  8. ↑ "Shuja set to return to Coke Studio season 10". The Nation. 29 July 2017. Archived from the original on 29 July 2017. Retrieved 29 July 2017.
  9. ↑ Sarym, Ahmed (17 August 2017). "I always felt Coke Studio needed more variety, says Shuja Haider". [[DAWN Images. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  10. 1 2 "10 yrs of Coke Studio – The legacy of music". The Nation. 3 August 2017. Archived from the original on 3 August 2017. Retrieved 3 August 2017.
  11. ↑ Murtaza, Syed M. (26 July 2017). "Junoon teases songs for Coke Studio 10". Pakistan Today. Archived from the original on 29 July 2017. Retrieved 26 July 2017.
  12. 1 2 3 Rehman, Maliha (23 July 2017). "Curtain Raiser: Enter the Millennials". Dawn. Archived from the original on 24 July 2017. Retrieved 24 July 2017.
  13. ↑ Rahul Aijaz (2 June 2017). "Guitarist Aamir Zaki passes away at 49". The Express Tribune. Archived from the original on 3 August 2017. Retrieved 24 July 2017.
  14. ↑ Peerzada Salman (3 June 2017). "Ace guitarist Amir Zaki dies". DAWN. Archived from the original on 3 August 2017. Retrieved 24 July 2017.
  15. ↑ Sana Gilani (5 July 2017). "Farewell performance of Aamir Zaki expected in this year's Coke Studio". Daily Pakistan. Archived from the original on 5 July 2017. Retrieved 5 July 2017.
  16. ↑ Rafay Mahmood (3 August 2017). "Coke Studio musicians raise the curtain on Aamir Zaki's final performance". The Express Tribune. Archived from the original on 5 August 2017. Retrieved 5 August 2017.
  17. 1 2 Mahmood, Rafay (27 February 2017). "Challenges that face Coke Studio 10". The Express Tribune. Archived from the original on 9 July 2017. Retrieved 4 July 2017.
  18. ↑ Khan, Manal (22 July 2016). "The great gamble". The Nation. Archived from the original on 30 July 2017. Retrieved 4 July 2017.
  19. ↑ Sabeeh, Maheen (1 January 2016). "2016: The year in music". The News International. Archived from the original on 31 July 2017. Retrieved 31 July 2017.
  20. ↑ Aman, Nayab (1 August 2017). "10 years' heritage of Coke Studio". Pakistan Today. Archived from the original on 1 August 2017. Retrieved 1 August 2017.
  21. 1 2 "The National Anthem of Pakistan". 4 August 2017. Archived from the original on 7 August 2017. Retrieved 5 August 2017 – via YouTube.
  22. ↑ Aijaz, Rahul (12 August 2017). "'Coke Studio 10' kicks off on a good note, with 'Allahu Akbar' taking the lead". The Express Tribune. Archived from the original on 17 August 2017. Retrieved 16 August 2017.
  23. 1 2 "Coke studio Season 10 launched". The Nation. 13 August 2017. Archived from the original on 15 August 2017. Retrieved 16 August 2017.
  24. ↑ "Coke Studio season 10 launched with much fanfare". Samaa TV. 11 August 2017. Archived from the original on 11 August 2017. Retrieved 12 August 2017.
  25. ↑ Ahmed, Shoaib (17 April 2017). "Humaira Arshad will make her Coke Studio debut in Season 10". Dawn Images. Archived from the original on 3 August 2017. Retrieved 10 July 2017.
  26. ↑ "Danyal Zafar will make his Coke Studio debut with Momina Mustehsan". Dawn Images. 18 July 2017. Archived from the original on 24 July 2017. Retrieved 24 July 2017.
  27. ↑ "Danyal Zafar is all set to make a dashing musical debut with Coke Studio Season 10". The Express Tribune. 15 July 2017. Archived from the original on 15 July 2017. Retrieved 15 July 2017.
  28. ↑ "Coke Studio releases National Anthem rendition for season 10". Dunya News. 4 August 2017. Archived from the original on 4 August 2017. Retrieved 5 August 2017.
  29. ↑ "Coke Studio season 10 launches itself with the National Anthem". The Express Tribune. 5 August 2017. Archived from the original on 7 August 2017. Retrieved 7 August 2017.
  30. ↑ "Coke Studio 10 to recreate National Anthem". The News International. 4 August 2017. Archived from the original on 5 August 2017. Retrieved 5 August 2017.
  31. ↑ Murtaza, Syed M (12 August 2017). "Coke Studio 10 hits screens with a bang!". Pakistan Today. Retrieved 6 September 2022.
  32. ↑ Murtaza, Syed M. (19 August 2017). "Coke Studio Season 10 Episode 2's Artists deliver their best". Pakistan Today. Retrieved 6 September 2022.
  33. ↑ "Coke Studio Episode 3: a fusion of classic and contemporary". PakistanToday. Pakistan Today. 25 August 2017.
  34. ↑ "Coke Studio season 10: Yeh dil mange more". The News International. 6 July 2017. Archived from the original on 7 July 2017. Retrieved 8 July 2017.
  35. ↑ Nawaz, Asif (6 July 2017). "Coke Studio 10: A season of tributes that is too star-studded to be true?". The Express Tribune. Archived from the original on 6 July 2017. Retrieved 7 July 2017.
  36. ↑ "Coke Studio's National Anthem is hard to gulp down". The Nation. 8 August 2017. Archived from the original on 28 August 2017. Retrieved 28 August 2017.
  37. ↑ Shahid, Umnia (5 August 2017). "Coke Studio loses its fizz with flat National Anthem". The Express Tribune. Archived from the original on 7 August 2017. Retrieved 7 August 2017.
  38. ↑ "5 reasons why Coke Studio's national anthem didn't win us over". Dawn Images. 7 August 2017. Archived from the original on 7 August 2017. Retrieved 7 August 2017.
  39. ↑ Fazal, Asfia (7 August 2017). "Coke Studio 10 launches National Anthem rendition and Twitter loses its cool". Business Recorder. Archived from the original on 7 August 2017. Retrieved 7 August 2017.
  40. ↑ Sabeeh, Maheen (8 August 2017). "Raising the curtain on Coke Studio 10". The News International. Archived from the original on 8 August 2017. Retrieved 8 August 2017.
  41. ↑ Hasan, Shafiq Ul (11 August 2017). "Instead of invoking patriotism and jazba, #CSNationalAnthem portrayed disrespect and injustice". The Express Tribune. Archived from the original on 12 August 2017. Retrieved 12 August 2017.
  42. ↑ Wahedi, Imane Babar (25 August 2017). "The best and worst of season 10: Has Coke Studio lost its essence and attuned to mediocrity?". The Express Tribune. Archived from the original on 28 August 2017. Retrieved 28 August 2017.
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