Comme des Garçons Parfums
TypeDiffusion line
IndustryConsumer Goods
Founded1993 (1993)
FoundersRei Kawakubo, Christian Astuguevieille
HeadquartersTokyo, Japan (de facto)
Paris, France (de jure)
Key people
Adrian Joffe
CEO
Christian Astuguevieille
Creative Director
ProductsPerfumes
Websitewww.comme-des-garcons-parfum.com

Comme des Garçons Parfums is the perfume line of the Comme des Garçons brand. It was formed in 1993 as a collaboration between founder Rei Kawakubo, and perfume veteran Christian Astuguevieille. The line released its first fragrance, Eau de Parfum, in 1994.[1]

The brand is known for creating unorthodox scents and bottles, such as the anti-perfume Concrete, so called as it consists of mainly synthetic chemicals and irregular notes (the scent is meant to smell like concrete after rain) is sold in a bottle made of concrete.[2]

In 2002, the brand signed a licensing deal with perfume giant Puig, but maintained its own distribution and production rights.[1][3] Fragrances are continuously produced regardless of success, as CEO Adrian Joffe believes "sometimes perfumes, like artwork, are ahead of their time, so they might find success later". As of 2015, the perfume business only made up around 5% of the brand's $200 million in total sales.[1]

The brand has also collaborated with artists such as Kaws and Pharrell, and brands like Stephen Jones, ERL and Monocle.[4][5][6]

References

  1. 1 2 3 Rabkin, Eugene (April 6, 2015). "COMME DES GARÇONS PERFUME". StyleZeitgeist. Retrieved June 30, 2023.
  2. ↑ Syme, Rachel (March 14, 2018). "The New Softies". New York Times. Retrieved June 30, 2023.
  3. ↑ Menkes, Suzy (October 15, 2007). "Comme des Garçons builds niche perfume empire". New York Times. Retrieved June 30, 2023.
  4. ↑ Scianna, Tony (October 19, 2021). "Kaws x Comme des Garcons Mirror Fragrance Collab". Perfumer Flavorist. Retrieved June 30, 2023.
  5. ↑ "Comme des Garçons and Pharrell Williams create fragrance". Fashion Network. Retrieved June 30, 2023.
  6. ↑ Trebay, Guy (June 3, 2020). "A Scented Diary of a Lockdown". New York Times. Retrieved June 30, 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.