Cushnie
FormerlyCushnie et Ochs
IndustryFashion
Founded2008, New York City
FoundersCarly Cushnie
Michelle Ochs
ProductsClothes
Accessories
Websitewww.cushnie.com

Cushnie (formerly known as Cushnie et Ochs) is an American fashion house founded in 2008 by Carly Cushnie and Michelle Ochs, upon their graduation from Parsons School of Design.[1] Their signature looks are clean, modern cut-out dresses, sculpted knitwear, and tailored pieces best known for impeccable fit.[2] Their work is described as a "sleek, sexy and modern," and the pair are known to wear their own clothing often.[3] As members of the Council of Fashion Designers of America, Carly and Michelle utilize their unique sensibilities to create a shared creative vision and collections that juxtapose bold sensuality with minimalist sophistication.

Cushnie et Ochs published their first ad campaign in 2011.[4] The duo received a massive increase in publicity when First Lady Michelle Obama wore one of their dresses to a holiday party in December 2011,[5] and again in 2016 on The Late Show with Stephen Colbert.[6] Their pieces have been spotted on influential women ranging from Blake Lively to Khloé Kardashian, cementing the brand as a staple in celebrity dressing both on and off the red carpet.[7]

In 2016, Cushnie et Ochs sold a minority interest in the company to Farol Asset Management and several other investors.[8] The brand also opened its first brick and mortar location in collaboration with the Council of Fashion Designers of America, in a temporary "Retail Lab" space in the Cadillac showroom in TriBeCa, New York City.

After the February 2018 New York Fashion Week, in which Cushnie et Ochs presented its tenth anniversary collection, the brand announced that Ochs would be leaving the company.[8]

In May 2020 Cushnie launched a highly successful collaboration line for Target. The collaboration quickly sold out, and gave the line broader brand awareness. [9] The brand received additional support and awareness in 2020 as a black-designed and -owned fashion line.

In October 2020, founder Cushnie announced the closure of the 12-year-old company.[10] Cushnie said that COVID-19 hurt her business and it couldn't survive.

In June 2023, Michelle Ochs was appointed creative director of Hervé Léger.[11] She still runs her own line called Et Ochs.

References

  1. ↑ Heather Rabkin (April 21, 2014). "Prabal Gurung, Peter Som, and Cushnie et Ochs Share their Funniest Fashion School Memories". vogue.com. Vogue. Retrieved March 11, 2015.
  2. ↑ Veronica Misako Gledhill (February 8, 2013). "Zoom on This: Jason Wu, Cushnie Et Ochs, and More". nymag.com. New York. Retrieved March 11, 2015.
  3. ↑ "Cushnie et Ochs moves into Retail Lab".
  4. ↑ James Lim (December 13, 2011). "See Cushnie et Ochs's Debut Ad Campaign". nymag.com. New York. Retrieved March 11, 2015.
  5. ↑ Chang, Ben-Shyuan (11 February 2012). "Wooing the First Dresser". The New York Times. Retrieved 8 January 2016.
  6. ↑ "Michelle Obama in Cushnie et Ochs".
  7. ↑ "Celebrity Favorite, Cushnie et Ochs". 13 February 2016.
  8. 1 2 Lockwood, Lisa (2018-02-15). "Michelle Ochs to Leave Cushnie et Ochs". WWD. Retrieved 2018-02-16.
  9. ↑ "CUSHNIE for Target".
  10. ↑ Testa, Jessica (2020-10-29). "Cushnie, a Fashion Label That Broke Barriers, Is Closing". The New York Times. ISSN 0362-4331. Retrieved 2021-10-13.
  11. ↑ Benissan, Ezreen (2023-06-12). "Michelle Ochs Joins Hervé Léger to Revive the Bandage Dress Brand". Vogue. Retrieved 2023-12-06.


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