"D'You Know What I Mean?"
Single by Oasis
from the album Be Here Now
B-side
  • "Stay Young"
  • "Angel Child" (demo)
  • "'Heroes'"
Released7 July 1997 (1997-07-07)
Genre
Length
  • 7:42 (album version)
  • 7:22 (single version)
LabelCreation
Songwriter(s)Noel Gallagher
Producer(s)
Oasis singles chronology
"Champagne Supernova"
(1996)		 "D'You Know What I Mean?"
(1997)		 "Stand by Me"
(1997)
Music video
"D'You Know What I Mean?" on YouTube
Be Here Now track listing
12 tracks
  1. "D'You Know What I Mean?"
  2. "My Big Mouth"
  3. "Magic Pie"
  4. "Stand by Me"
  5. "I Hope, I Think, I Know"
  6. "The Girl in the Dirty Shirt"
  7. "Fade In-Out"
  8. "Don't Go Away"
  9. "Be Here Now"
  10. "All Around the World"
  11. "It's Gettin' Better (Man!!)"
  12. "All Around the World (Reprise)"

"D'You Know What I Mean?" is a song by English rock band Oasis. Written by Noel Gallagher, it was released on 7 July 1997 as the first single from their third album, Be Here Now (1997).

The song reached number one on the UK Singles Chart, the third Oasis song to do so. The single also claimed the number-one position in Finland, Ireland, and Spain, and it reached the top five in Italy, New Zealand, Norway, and Sweden. In the United Kingdom, it sold 162,000 copies during its first day of release and 370,000 copies by the end of the week. It has sold 745,000 copies in the UK, achieving platinum status in the process, and it was the 12th-biggest-selling single of 1997 there. In October 2011, NME placed it at number 77 on its list "150 Best Tracks of the Past 15 Years".[1]

An edited, remixed and remastered version of the song was released on 14 October 2016 entitled "D'You Know What I Mean? (NG's 2016 Rethink)". The reissue formed part of the wider rerelease of the Be Here Now album to celebrate its 20th anniversary.[2] This new version was intended to be part of a remix of the entire album, but Noel Gallagher reportedly lost interest in the project and stopped after the first track.

B-sides

One of the B-sides, "Stay Young", has become a popular Oasis song, so much so that fans voted it onto the B-sides collection The Masterplan – one of only two B-sides from the Be Here Now period which made the album. The song was originally intended to be the "Digsy's Dinner" of Be Here Now (the lighthearted novelty track, such as "Digsy's Dinner" on Definitely Maybe and "She's Electric" on (What's the Story) Morning Glory?), until Noel set it aside in favour of "Magic Pie". Gallagher claims not to be particularly fond of the track. On 28 October 1998, "Stay Young" was released as a CD single in its own right by Epic Records Japan.[3] One of the other B-sides is a cover of David Bowie's song "Heroes".

Interview

In a 1997 interview promoting Be Here Now, Noel Gallagher had the following to say about the first single: "I was going to make up some profound statement in the chorus but I couldn't come up with anything that fitted. Then I just thought 'All my people right here, right now, d'you know what I mean? Yeah, yeah.' Very vague, very ambiguous, that'll do. Look in the mirror and wink while you're singing it and it's quite saucy. And I fucking love that line, 'Coming in a mess, going out in style'. We were a bunch of scruffs from Manchester and we're going out in a Rolls-Royce." In another 1997 interview, this time on BBC, Noel Gallagher said: "I can't believe I wrote it, it's going to blow people away."

"The morse code in the background was inspired by Strawberry Fields Forever. We got hold of a code book and tried to tap out 'Bugger All' to follow that line 'Don't look back cos you know what you might see'. But if anyone can tell me what we really said, please let me know. Profound lagerisms..."

In an interview with the BBC for their documentary Seven Ages of Rock, Gallagher said of the song, "It's eight and a half minutes, the first single, the drums haven't fuckin' come in for two minutes—it's all feedback!" He also said that he expected someone to ask them to edit the introduction to the song down, but such was their status in Britain, nobody did. They even performed the song on Top of the Pops, omitting most of the lengthy introduction.

The lyrics reference two Beatles songs—"The Fool on the Hill" and "I Feel Fine"—as well as the Bob Dylan albums Blood on the Tracks and Bringing It All Back Home, and the Dylan documentary Dont Look Back. The line "I ain't good looking but I'm someone's child" is adapted from a line in Blind Willie McTell's "Statesboro Blues".

Packaging

The single cover photograph, by Michael Spencer Jones and directed by Brian Cannon of Microdot, was taken in front of the 'Blind Steps', a staircase in Wigan so called because they run past the Blind Workshop, which can be seen to the left of the shot.[4] The steps can still be found on Darlington Street. The shoot was shrouded in secrecy to protect mass media coverage, but newspaper The Wigan Evening Post got exclusive rights to cover the event and subsequently sold the photos to the Daily Mirror. At a lunchtime break, Liam Gallagher and sleeve designer Brian Cannon enjoyed a pint of beer in the nearby Crispin Arms pub by Birkett Bank.

Critical reception

British magazine Music Week rated "D'You Know What I Mean?" five out of five, picking it as Single of the Week. The added, "Typically anthemic and catchy, but with a fuller, more layered production than they've previously offered. A number one, possibly the biggest of the year."[5]

Music video

The accompanying music video for "D'You Know What I Mean?", directed by Dom and Nic, is set in an apparently post-apocalyptic world and shows the band playing as a growing number of military helicopters fly overhead. Several of the helicopters land while a crowd gathers to watch the band play and throw coloured smoke grenades. At the end, the band members board one of the helicopters and fly away.

The video story's setting is unclear. It was filmed on location at Beckton Gas Works in London, which has also been used as a filming location by The Smiths[6] and Stanley Kubrick[7] among others. The phrases "Do you know what I mean?" and "Be here now" can be seen painted in Czech on one of the surrounding buildings. Liam Gallagher wears a snorkel parka and sports a unique pair of tailor-made sunglasses.

The helicopters used were British Army Westland Lynx AH.7s. One is an AH.7(DAS) variant, notable for the distinctive ALQ-144 (disco ball) infra-red jammer under the tail. The other is a straight AH.7, albeit with a TOW antitank missile sight mounted over the left-hand front seat. Although only two helicopters were used, post-production techniques such as split screen editing, and clever camera angling produced the numerous helicopters seen in the video.

The band was later accused of hypocrisy for hiring the helicopters for the video. In 2002, the band had forced the British Army to pull a recruiting video that used "Morning Glory" as background music, stating their vehement opposition to war and the military.[8]

Track listings

All songs were written by Noel Gallagher except where noted.

  • UK CD single (CRESCD 256)[9]
  1. "D'You Know What I Mean?"
  2. "Stay Young"
  3. "Angel Child" (demo)
  4. "'Heroes'" (David Bowie, Brian Eno)
  • UK 7-inch and cassette single (CRE 256; CRECS 256)[10][11]
  1. "D'You Know What I Mean?"
  2. "Stay Young"
  • UK 12-inch single (CRE 256T)[12]
A1. "D'You Know What I Mean?"
B1. "Stay Young"
B2. "Angel Child" (demo)

Personnel

Oasis

Additional musicians

  • Mark Coyle – backwards guitar

Charts

Certifications

Region CertificationCertified units/sales
New Zealand (RMNZ)[47] Gold 5,000*
Norway (IFPI Norway)[48] Gold  
Sweden (GLF)[49] Gold 15,000^
United Kingdom (BPI)[50] Platinum 745,000[51]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Format(s) Label(s) Ref(s).
Japan 7 July 1997 CD Epic [52]
United Kingdom
  • 7-inch vinyl
  • CD
  • cassette
 Creation [53][54]
United States 8 July 1997 Contemporary hit radio Epic [55]

References

  1. ↑ "150 Best Tracks of the Past 15 Years". NME. 6 October 2011.
  2. ↑ Oasis – "D'You Know What I Mean? (NG's 2016 Rethink)" Video – Stereogum
  3. ↑ ESCA-7397. EAN 4988010739720. ASIN B000026X7L.
  4. ↑ "Oasis – The Stories Behind Their Cryptic Album And Single Sleeve Art". NME. Retrieved 19 September 2019.
  5. ↑ "Reviews: Singles" (PDF). Music Week. 28 June 1997. p. 20. Retrieved 27 May 2022.
  6. ↑ "When Oasis came to Beckton Gas Works". London's Royal Docks. 25 May 2017.
  7. ↑ Wise, Damon (1 August 2017). "How we made Stanley Kubrick's Full Metal Jacket". The Guardian. Retrieved 7 August 2017.
  8. ↑ "Top soldier blasts 'whingeing' star". Metro. DMG Media. 9 December 2006. Retrieved 17 October 2010.
  9. ↑ D'You Know What I Mean? (UK CD single liner notes). Oasis. Creation Records. 1997. CRESCD 256.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  10. ↑ D'You Know What I Mean? (UK 7-inch single sleeve). Oasis. Creation Records. 1997. CRE 256.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  11. ↑ D'You Know What I Mean? (UK cassette single sleeve). Oasis. Creation Records. 1997. CRECS 256.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  12. ↑ D'You Know What I Mean? (UK 12-inch single sleeve). Oasis. Creation Records. 1997. CRE 256T.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  13. ↑ "Oasis – D'You Know What I Mean?". ARIA Top 50 Singles. Retrieved 17 February 2021.
  14. ↑ "Oasis – D'You Know What I Mean?" (in German). Ö3 Austria Top 40. Retrieved 17 February 2021.
  15. ↑ "Oasis – D'You Know What I Mean?" (in Dutch). Ultratop 50. Retrieved 17 February 2021.
  16. ↑ "Oasis – D'You Know What I Mean?" (in French). Ultratop 50. Retrieved 17 February 2021.
  17. ↑ "Top RPM Singles: Issue 3342." RPM. Library and Archives Canada. Retrieved 17 February 2021.
  18. ↑ "Top RPM Rock/Alternative Tracks: Issue 3308." RPM. Library and Archives Canada. Retrieved 17 February 2021.
  19. ↑ "Top National Sellers" (PDF). Music & Media. Vol. 14, no. 31. 2 August 1997. p. 14. Retrieved 20 November 2019.
  20. ↑ "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 14, no. 31. 2 August 1997. p. 12. Retrieved 20 November 2019.
  21. ↑ "Oasis: D'You Know What I Mean?" (in Finnish). Musiikkituottajat. Retrieved 17 February 2021.
  22. ↑ "Oasis – D'You Know What I Mean?" (in French). Les classement single. Retrieved 17 February 2021.
  23. ↑ "Oasis – D'You Know What I Mean?" (in German). GfK Entertainment charts. Retrieved 17 February 2021.
  24. ↑ "Íslenski Listinn Topp 40 (31.7. '97 – 6.8. '97)". Dagblaðið Vísir (in Icelandic). 1 August 1997. p. 36. Retrieved 3 October 2019.
  25. ↑ "The Irish Charts – Search Results – D'You Know What I Mean". Irish Singles Chart. Retrieved 17 February 2021.
  26. ↑ "Top National Sellers" (PDF). Music & Media. Vol. 14, no. 32. 9 August 1997. p. 14. Retrieved 20 November 2019.
  27. ↑ "Nederlandse Top 40 – week 31, 1997" (in Dutch). Dutch Top 40. Retrieved 17 February 2021.
  28. ↑ "Oasis – D'You Know What I Mean?" (in Dutch). Single Top 100. Retrieved 17 February 2021.
  29. ↑ "Oasis – D'You Know What I Mean?". Top 40 Singles. Retrieved 17 February 2021.
  30. ↑ "Oasis – D'You Know What I Mean?". VG-lista. Retrieved 17 February 2021.
  31. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 17 February 2021.
  32. ↑ Salaverri, Fernando (September 2005). Sólo éxitos: año a año, 1959–2002 (1st ed.). Spain: Fundación Autor-SGAE. ISBN 84-8048-639-2.
  33. ↑ "Oasis – D'You Know What I Mean?". Singles Top 100. Retrieved 17 February 2021.
  34. ↑ "Oasis – D'You Know What I Mean?". Swiss Singles Chart. Retrieved 17 February 2021.
  35. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 23 October 2018.
  36. ↑ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 23 October 2018.
  37. ↑ "Oasis Chart History (Radio Songs)". Billboard. Retrieved 17 February 2021.
  38. ↑ "Oasis Chart History (Alternative Airplay)". Billboard. Retrieved 17 February 2021.
  39. ↑ "Oasis Chart History (Mainstream Rock)". Billboard. Retrieved 17 February 2021.
  40. ↑ "RPM '97 Year End Top 100 Hit Tracks". RPM. Library and Archives Canada. Retrieved 13 April 2018.
  41. ↑ "RPM '97 Year End Top 50 Alternative Tracks". RPM. Library and Archives Canada. Retrieved 13 April 2018.
  42. ↑ "Year in Focus – Eurochart Hot 100 Singles 1997" (PDF). Music & Media. Vol. 14, no. 52. 27 December 1997. p. 7. Retrieved 5 February 2020.
  43. ↑ "Árslistinn 1997 – Íslenski Listinn – 100 Vinsælustu Lögin". Dagblaðið Vísir (in Icelandic). 2 January 1998. p. 25. Retrieved 16 February 2020.
  44. ↑ "Årslista Singlar, 1997" (in Swedish). Sverigetopplistan. Retrieved 21 January 2021.
  45. ↑ "Top 100 Singles 1997". Music Week. 17 January 1998. p. 27.
  46. ↑ "1997 The Year in Music: Hot Modern Rock Tracks". Billboard. Vol. 109, no. 52. 27 December 1997. p. YE-73.
  47. ↑ "New Zealand single certifications – Oasis – D'You Know What I Mean". Recorded Music NZ. Retrieved 20 November 2019.
  48. ↑ "IFPI Norsk platebransje Trofeer 1993–2011" (in Norwegian). IFPI Norway. Retrieved 14 March 2019.
  49. ↑ "Guld- och Platinacertifikat − År 1987−1998" (PDF) (in Swedish). IFPI Sweden. Archived from the original (PDF) on 17 May 2011. Retrieved 14 March 2019.
  50. ↑ "British single certifications – Oasis – D' You Know What I Mean?". British Phonographic Industry. Retrieved 21 January 2021.
  51. ↑ Myers, Justin (6 October 2016). "Revealed: Official Top 20 Biggest Selling Oasis Songs". Official Charts Company. Retrieved 6 October 2016.
  52. ↑ "Oasis | Artist Information". Sony Music Entertainment Japan. Archived from the original on 7 April 2006. Retrieved 24 August 2023.
  53. ↑ "D'You Know What I Mean". oasisinet.com. Retrieved 29 June 2021.
  54. ↑ "New Releases: Singles". Music Week. 5 July 1997. p. 33.
  55. ↑ "New Releases". Radio & Records. No. 1204. 4 July 1997. p. 37.
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