DONNA IDA is a London-based denim fashion brand created in 2012 by founder and namesake Donna Ida Thornton.

History

The first DONNA IDA boutique opened on Draycott Avenue in Chelsea in 2006.[1] The boutique stocked a selection of top brands including J Brand and Rag & Bone. Following the success of the Draycott Avenue boutique, three extra boutiques opened: The Village in Westfield, London, Swan Lane in Guildford and Elizabeth Street, London.[2]

The Draycott Avenue store was refurbished in 2013 at a cost of £120,000.[3]

Creation of DONNA IDA

The fashion brand DONNA IDA was launched in 2012. The core DONNA IDA collection consists of women's designer jeans, silk blouses, cashmere jumpers and simple tees. Founder Donna Ida Thornton is regularly referred to as the 'Jean Queen'.[4][5]

Notable fans of Donna Ida include Made in Chelsea regular Millie Mackintosh[6] who, in 2012, did a photo-shoot with Donna Ida[7] and in 2011 was seen shopping at the store.[8]

In 2016, the DONNA IDA boutiques closed to focus on the online business and pop-up concept.

Awards and nominations

  • Three times nominated for Best Womenswear Boutique in the Drapers Awards[9]
  • Listed in the top 50 best boutiques outside London by The Telegraph, 2015[10]
  • Shortlisted for the WSGN Global Fashion Awards for Breakthrough Brand or Retailer 2011[11]
  • Nominated for the Cosmopolitan Best Brand Blog 2012[12]

References

  1. ↑ "Interview, Fashion: Donna Ida Thornton". www.scotsman.com. 2017-11-27. Retrieved 2022-09-27.
  2. ↑ admin. "Donna Ida - It's in her jeans". Publishing Business. Retrieved 2022-08-11.
  3. ↑ Faulkner, Ruth (2013-03-28). "Donna Ida ploughs £120,000 in Chelsea store refurb". Drapers. Retrieved 2022-08-11.
  4. ↑ "Robert Walton MBE & Donna Ida Thornton Are The New Owners Of Langdon Court". 2021-09-09. Retrieved 2022-08-11.
  5. ↑ "The best petite jeans to shop if you're small in stature but big on style". Glamour UK. 2021-03-10. Retrieved 2022-08-11.
  6. ↑ "'I Used This During Both Births To Help Me Relax': Millie Mackintosh On Her Hospital Bag Must-Have". Grazia. Retrieved 2022-09-27.
  7. ↑ "Behind the Scenes with Millie Mackintosh". Donna Ida. Retrieved 2022-07-05.
  8. ↑ "Millie Mackintosh Visits Donna Ida". Donna Ida. Retrieved 2022-07-05.
  9. ↑ "Donna Ida | Entrepreneur | Fashion Designer – The Kelly Hoppen Show". uk-podcasts.co.uk. Retrieved 2022-08-11.
  10. ↑ Coulson, Clare (2015-06-10). "50 best boutiques outside London". The Telegraph. ISSN 0307-1235. Retrieved 2022-08-11.
  11. ↑ UK, FashionNetwork com. "WGSN's Global Fashion Awards 2011 shortlist announced". FashionNetwork.com. Retrieved 2022-08-11.
  12. ↑ Cosmopolitan (2012-07-16). "Cosmo Blog Awards 2012 shortlist revealed!". Cosmopolitan. Retrieved 2022-08-11.
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