"Doin' It"
Single by Big Boi
B-side"Return of the Dope Boi"
ReleasedFebruary 1, 2019 (2019-02-01)
Length6:13
LabelHitco
Songwriter(s)
Big Boi singles chronology
"All Night"
(2017)		 "Doin' It"
(2019)

"Doin' It" is a song by American rapper Big Boi featuring Sleepy Brown, released as a single on February 1, 2019, through L.A. Reid's label Hitco.[1] The single also features the song "Return of the Dope Boi" featuring Killer Mike and Backbone. Its release preceded Big Boi's Super Bowl LIII halftime show performance with Maroon 5 on February 3, and serves as his follow-up to 2017's Boomiverse.[2]

Critical reception

HotNewHipHop called the track "very hot", and said Big Boi and Sleepy Brown are a "time-tested duo" following their collaboration on 2004's "The Way You Move", from Speakerboxxx/The Love Below.[3] Consequence of Sound called "Doin' It" "intergalactic",[4] while Stereogum noted that it is "poppier" compared to "Return of the Dope Boi", which it called "harder-hitting".[5] Rolling Stone echoed a similar sentiment, calling "Doin' It" a "radio-friendly pop-rap tune, with the Outkast emcee musing about eternal love over upbeat piano chords" and "Return of the Dope Boi" a "grittier cut full of staccato flexing and punctuated tag-teamed boasts, adorned with funk guitar stabs and orchestral synth lines".[6] Spin thought "Doin' It" had "soul undertones", while "Return of the Dope Boi" featured "heavier production and a standout verse from Backbone".[7] Writing for Forbes, Chris Malone Méndez wrote that "Doin' It" could "easily pass as a Lizzo song, which raises the question of how different it could've been with a chorus provided by the R&B songstress".[8] Rap-Up also felt that "Doin' It" contains a "soulful hook from longtime collaborator Sleepy Brown and some syrupy rhymes from Big Boi".[9]

Music video

A music video was released for "Doin' It" on February 6, 2019. It features an appearance from Sherlita Patton, Big Boi's wife.[10] iHeartRadio noted that the video includes a "ton of owls, Sleepy Brown on the piano, and shots of the rapper just doin' it".[11]

Track listing

No.TitleLength
1."Doin' It" (featuring Sleepy Brown)3:12
2."Return of the Dope Boi" (featuring Killer Mike and Backbone)3:01
Total length:6:13

References

  1. ↑ Navjosh (January 31, 2019). "Big Boi Drops 2 New Songs 'Doin It' & 'Return of The Dope Boi'". HipHop-N-More. Retrieved February 1, 2019.
  2. ↑ Fall, Kyle (January 31, 2019). "Big Boi – Doin It / Return Of The Dope Boy". Rapwave. Retrieved February 1, 2019.
  3. ↑ Ch, Devin (January 31, 2019). "Big Boi & Sleepy Brown Impress Upon A Strategy For "Doin' It" Correct". HotNewHipHop. Retrieved February 1, 2019.
  4. ↑ Roffman, Michael (February 1, 2019). "Big Boi drops new singles 'Doin It' and 'Return of the Boi': Stream". Consequence of Sound. Retrieved February 15, 2019.
  5. ↑ DeVille, Chris (February 1, 2019). "Big Boi – 'Doin' It' (Feat. Sleepy Brown) & 'Return Of The Dope Boi' (Feat. Killer Mike & Backbone)". Stereogum. Retrieved February 15, 2019.
  6. ↑ Reed, Ryan (February 1, 2019). "Hear Big Boi's Hard-Hitting New Song With Killer Mike, 'Return of the Dope Boi'". Rolling Stone. Retrieved February 15, 2019.
  7. ↑ Arcand, Rob (February 1, 2019). "Stream 2 New Songs From Big Boi". Spin. Retrieved February 15, 2019.
  8. ↑ Malone Méndez, Chris (February 1, 2019). "Big Boi Releases Two Songs Ahead Of Super Bowl Halftime Performance". Forbes. Retrieved February 15, 2019.
  9. ↑ "Big Boi Drops Two New Singles". Rap-Up. January 31, 2019. Retrieved February 15, 2019.
  10. ↑ Montes, Patrick (February 6, 2019). "Big Boi Reconnects with Sleepy Brown for New Video for 'Doin' It'". Hypebeast. Retrieved February 15, 2019.
  11. ↑ Crawford, Lauren (February 1, 2019). "Go Behind-The-Scenes Of Big Boi's 'Doin' It' Music Video". iHeartRadio. Retrieved February 15, 2019.



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