McDonald's drive-through windows in the United Kingdom
Some fast food chains, such as this Rally's located near New Orleans, Louisiana, have two drive-throughs.
Drive-through mailboxes in Los Altos, California, United States

A drive-through or drive-thru (a sensational spelling of the word through), is a type of take-out service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United States in the 1930s, and has since spread to other countries.

A drive-up window teller was installed at the Grand National Bank of St. Louis, Missouri, in 1930. The drive-up teller allowed only deposits at that time.[1]

Orders are generally placed using a microphone and picked up in person at the window. A drive-through is different from a drive-in in several ways - the cars create a line and move in one direction in drive-throughs, and normally do not park, whereas drive-ins allow cars to park next to each other, the food is generally brought to the window by a server, called a carhop, and the customer can remain in the parked car to eat. However, during peak periods, to keep the queue down and avoid traffic flow problems, drive-throughs occasionally switch to an "order at the window, then park in a designated space" model where the customer will receive their food from an attendant when it is ready to be served. This results in a perceived relationship between the two service models.

Drive-throughs have generally replaced drive-ins in popular culture, and are now found in the vast majority of modern American fast-food chains. Sometimes, a store with a drive-through is referred to as a "drive-through", or the term is attached to the service, such as, "drive-through restaurant". or "drive-through bank".

Drive-throughs typically have signs over the drive-through lanes to show customers which lanes are open for business. The types of signage used is usually illuminated so the "open" message can be changed to a "closed" message when the lane is not available.

Drive-through restaurants

A typical Australian McDonald's drive-through with speaker
The intercom and menus at a British McDonald's restaurant in Edinburgh, Scotland

A drive-through restaurant generally consists of:

  • A speaker and microphone for customers to place their orders
  • A speaker and microphone or wireless headset system for employees to hear the customer's order (when a speaker is used)
  • A trigger pad beneath the concrete to activate the microphone and headset
  • Monitoring of the driveway and window through a CCTV system to monitor traffic flow and any criminal action which may occur at the window such as an armed robbery
  • One or more free-standing signs listing the menu items, called a menu board
  • Newer drive-throughs feature a LCD or LED display within the speaker system in order to show the full order and total cost to avert order errors through miscommunication; the entire menu board may also be a display, freeing employees of the responsibility of switching out promotions, adding or removing items, and making pricing changes. At many restaurants, a secondary display featuring the total is placed directly next to the order window to provide the amount to customers, usually paying with cash.
  • Windows where employees interact with customers by processing the customer's payment and giving them their order. Most drive-throughs have either one window serving both functions, or two windows with the first being used for payment and the second used for retrieving the order, depending on overall restaurant traffic.
  • Most restaurants have marked parking spaces just beyond the last window. If there is a significant delay in an individual customer's order (e.g. a special order) or congested line traffic, an employee may direct that customer to park in this area, clearing the drive-through lane for the next customer and preventing knock-on delays to other customers. When the order is ready, an employee hand-delivers the order to the customer. This service therefore occasionally has some similarities to drive-in service, but only during peak periods.
Some businesses are built only for drive-through service, like this espresso shop.
A drive-through only Tim Hortons location in Moncton, New Brunswick, Canada

Drive-through designs are different from restaurant to restaurant; however, most drive-throughs can accommodate a queue of four to six passenger cars or trucks at once. Most drive-through lanes are designed so the service windows and speaker are on the driver's side of the car, for example, in left-hand traffic (right-hand drive) countries such as the UK, Ireland, Australia, India and New Zealand, the windows will be on the right side of the drive-through lane, and vice versa in right-hand traffic (left-hand drive) countries such as North America and mainland Europe. There are a few drive-through lanes designed with the service windows on the passenger side, but these lanes are few and usually confined to ordinance compliance situations, as they cannot be used easily by driver-only vehicles.

According to a 2021 report in QSR Magazine, 42 percent of all customer traffic came to the drive up window. The fastest drive-through of 2020 in the United States was Taco Bell, with an average time of 4.46 minutes, followed by KFC with 4.53 minutes, 4.76 minutes at Carl's Jr and 4.91 minutes at Dunkin'.[2]

Coffee is often sold through drive-through only coffee shops.[3]

History

In 1921, Kirby's Pig Stand introduced the drive-in restaurant, in which carhops delivered meals. In 1931, a California Pig Stand franchise introduced a drive-through service that bypassed the carhops. The first identified drive through restaurant was established in 1947 at Red's Giant Hamburg located in Springfield, Missouri.[4] A year later in 1948, Harry and Esther Snyder of the In-N-Out Burger chain built a drive-through restaurant, featuring a two-way speaker system that Harry Snyder invented himself earlier that year. By the 1970s, drive-through service had replaced drive-in restaurants in the United States.[5]

The first McDonald's drive-through was created in 1975 in Sierra Vista, Arizona, near Fort Huachuca, a military installation, to serve military members who were not permitted to get out of their cars off-post while wearing fatigues.[6] The original McDonald's was closed down and demolished in 1999 and a new McDonald's replaced it.[7]

In 1987, the concept of the double vehicle drive-through was pioneered by Bob Charles. Charles, a franchisee of McDonald's based in Boulder, Colorado, was the first to design and implement this innovation, which resulted in significantly increased per unit volume.

In 1981, Max Hamburgers opened Northern Europe's first drive-in in Piteå.[8]

Another early drive-through restaurant in Europe, a McDonald's drive-through, opened at the Nutgrove Shopping Centre in Dublin, Ireland, in 1985.[9]

In the US, drive-throughs account for 70 percent of McDonald's business and the average drive through order is fulfilled in under three and one half minutes.[10] Outside of the US, McDonald's drive-throughs are variously known as "McAuto", "McDrive" and "AutoMac".

In 2010, the Casa Linda, Texas, franchise of McDonald's opened a drive-through/walk-up-only store with no indoor seating although it has a small patio with tables.[11]

In McDonald's in the UK, all McDonald's are going under an EOTF transformation (Experience of the Future), where many McDonald's with Drive-Thrus will have a third window. This would be where at the second window, the presenter would tell customers to pull up to the third window (if they've got a larger order and have longer to wait), this is known as the "fast forward window". This reduces waiting times for customers.

Drive-through banking

A drive-through for BNB in La Paz, Bolivia, an example of drive-through banking
A drive-through shared by a bank and a coffee shop

In 1928, City Center Bank, which became UMB Financial Corporation, president R. Crosby Kemper opened what is considered the first drive-up window. Shortly after the Grand National Bank in St Louis opened up a drive-through, including a slot to the side for night time deposits.[12] Westminster Bank opened the UK's first drive-through bank in Liverpool in 1959, soon followed by Ulster Bank opening Ireland's first in 1961 at Finaghy.[13]

In recent years, there has been a decline in drive-through banking due to increased traffic congestion and the increased availability of automated teller machines and telephone and internet banking. Many bank buildings now feature drive-through ATMs.

Drive-through stores

Grocery shopping

Harold Willis and his father, Robert Willis, first incorporated a dairy and eggs drive through service in Redlands, California, in the early 1940s, supplying milk and eggs quickly and efficiently to driving customers; this utilized a dairy conveyor belt that Harold Willis had invented.[14] Some supermarkets offer drive-through facilities for grocery shopping. In the UK, this service was first announced by Tesco in August 2010.[15] In the United States, Crafty's Drive-Buy Grocery Store in Virginia started offering the service. In 2012, the Dutch chain Albert Heijn introduced a "Pick Up Point" where one can collect groceries bought online.[16]

Dairy products are available at a drive-through dairy store (notably the Skinner Dairy shops of North-East Florida or Dairy Barn in Long Island).

In the early 1990s, the French Jean Duchaine came up with the idea of using drive-thru for the retail market. The drive-thru was the Pillar of a full concept built with many innovative ideas: walk-thru, dark store, market place, big data, ads...[17][18]

Liquor stores

Alcoholic beverages have been sold at a drive-through liquor store (called a "Beer Through", a "Cruise Through", a "Brew Thru" in the U.S. eastern Mid-Atlantic coast,[19] or a "Pony Keg" in certain areas; generally illegal in the Northeast and West)

Drive-through medical testing

During the COVID-19 pandemic, drive-through testing became a common approach around the world for testing people who were potentially infected with the virus.[20] In 2020, drive-through testing facilities were set up in many countries to test whether passengers were infected with COVID-19 (the first being in South Korea).[21][22]

This approached allowed medical workers to process high volumes of tests quickly while reducing exposure and risk of infection between those being tested by keeping patients isolated in their vehicles.[23]

The process typically saw patients present their ID before being swabbed while remaining in their vehicles, before driving off once the test was complete. Their results were then typically shared with them either via text message or via their doctor.[24]

Emissions and traffic

Emissions

In recent years, drive-through restaurants and other drive-through facilities have faced increased scrutiny due to the higher levels of emissions that they create – compared to walk-in equivalents.[25] A 2018 study by QSR Magazine found that the average waiting time at a McDonald's drive-through restaurant in the US took 3 minutes and 15 seconds, with an average of 3.8 cars waiting at any one time.[26] This figure rose to an average of 4 minutes 25 seconds in 2019.[27]

If the average motorist avoided idling for just 3 minutes every day of the year, CO2 emissions would be reduced by 1.4 million tonnes annually, or the equivalent of taking 320,000 cars off the road.[28][29][30]

In response to emerging evidence of the role that drive-throughs play in contributing to climate change, Minneapolis banned the construction of new drive-throughs in 2019, while a number of other US cities including Creve, Coeur, Fair Haven and Orchard Park have enacted ordinances to restrict or prohibit fast-food drive-through restaurants.[31][32]

Outside the US, a total of 27 municipalities have banned drive-through restaurants on the grounds of environmental and health concerns from engine idling[33]

Traffic

Long drive-through lines in the United States have been reported to cause traffic backups, blocking emergency vehicles and city buses and increasing the risk of collisions and pedestrian injuries. The popularity of Chick-fil-A's drive-throughs in particular has led to traffic problems, police interventions, and complaints by neighboring businesses in more than 20 states.[34][35][36]

Other examples

McDonald's first two-lane drive-through was at the Rock N Roll McDonald's in Chicago.

Some other examples of drive-through businesses include:

Non-car usage

Pedestrian

Pedestrians sometimes attempt to walk through the drive-through to order food after the seated section of a fast-food restaurant has closed. Many establishments refuse drive-through service to pedestrians for safety, insurance, and liability reasons.[40] Cyclists are usually refused service with the same justification given.[41] However, in the summer of 2009, Burgerville gave use of the drive-through window to bicyclists.[42]

Horse

Similar issues can arise in rural areas for people on horseback or in a horse-drawn carriage.[43] On 20 July 2013, a woman was fined for taking her horse inside a McDonald's restaurant in Greater Manchester, United Kingdom, after being refused service at the drive-through. The horse ended up defecating inside the restaurant which caused distress to other customers.[44]

Visually impaired

In May 2016, Scott Magee filed a United States federal class action lawsuit pursuing action against McDonald's due to the company being unwilling to serve people who are visually impaired, when only the drive thru lane is open.[45]

On October 5, 2021, United States District Judge John F. Kness granted a summary judgement dismissing the action against McDonald's. Judge Kness found that individual franchisees operate the restaurants, not McDonald's USA. Also discrimination was against pedestrians, not against the disabled.

Portland, Oregon

On May 24, 2018, a law came into effect in Portland, Oregon, requiring multi-modal access to drive-throughs.[46] The new zoning law states, "When a drive-through facility is open and other pedestrian-oriented customer entrances to the business are unavailable or locked, the drive-through facility must serve customers using modes other than a vehicle such as pedestrians and bicyclists."[47]

After one year, the Portland law was working well.[48] The Willamette Week tested five locations, and in all cases customers without cars received satisfactory service:

  • A Scooter was used to order from Super Deluxe at 5009 SE Powell Blvd.
  • A Bicycle was used to order from Burgerville at 3432 SE 25th Ave.
  • A pedestrian orderd from Wendy's at 1421 NE Grand Ave.
  • Customers used several modes of transportation to order from Taco Bell at 725 NE Weidler St.
  • A Bicycle was used to order from McDonald's at 1520 NE Grand Ave.

Walk-up windows

McDonald's walk-up window (left) at a location in New York City

Some establishments provide a walk-up window instead when a drive-through may not be practical. However, the walk-up windows should not be confused with small establishments that customers are lined up for services such as mobile kitchens, kiosks or concession stands. These walk-up windows are value-added services on top of the full services provided inside the stores.[49]

The walk-up windows generally provide similar customer experience with the drive-throughs by allowing customers to receive services from the exterior of the facilities through a window. There are many reasons for the owners to provide such services.

An example is when McDonald's entered a new market in Russia where the majority of families did not own cars, the owners developed the walk-up windows as an alternative.[50] Another reason is to have a drive-through experience in the locations that are not feasible to construct a drive-through lane such as in city centers.

Some establishments may want to use walk-up windows to attract certain customer demographics such as younger customers who need quick service during late night.[49] Another reason is to offer extended service hours and maintain a safe environment for employees, such as a bulletproof walk-up window in high-crime areas.[51]

Ski-through

McDonald's first opened a ski-through called McSki in the ski resort of Lindvallen, Sweden, in 1996.[52]

See also

References

  1. ↑ "Popular Mechanics". Books.google.com. Hearst Magazines. July 1930. p. 13. Retrieved June 2, 2016.
  2. ↑ Klein, Danny (September 1, 2021). "The Future of Fast-Food Drive-Thru Arrives Early". QSR. Retrieved September 16, 2021.
  3. ↑ "Drive-Thru Coffee Shop Saw Success in 2008". Industry News. QSR. January 16, 2009. Retrieved September 16, 2021.
  4. ↑ Hollan, Michael (June 8, 2020). "History of the drive-thru: The innovation that changed the way Americans eat". Fox News. Retrieved June 24, 2023.
  5. ↑ Witzel, Michael Karl (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press. pp. 654–655. ISBN 978-0-19-973496-2.
  6. ↑ "The first McDonald's Drive Thru was inspired by U.S. Army soldiers stationed at Fort Huachuca Army Base". McDonalds.com. November 11, 2022. Retrieved November 26, 2023.
  7. ↑ "Fort Huachuca soldiers inspired first McDonald's drive-thru nearly 50 years ago". kgun9.com. February 13, 2022. Retrieved November 26, 2023.
  8. ↑ "History | Max". Maxarabia.com. October 23, 2015. Retrieved June 2, 2016.
  9. ↑ "Archived copy". Archived from the original on September 26, 2010. Retrieved June 6, 2009.{{cite web}}: CS1 maint: archived copy as title (link)
  10. ↑ Purdy, Chase (June 20, 2017). "Americans won't wait more than four minutes for a slightly less disgusting hamburger". Quartz (publication). Retrieved June 20, 2017.
  11. ↑ "Casa Linda - Casa Linda". Mctexas.com. Archived from the original on January 28, 2013. Retrieved January 27, 2013.
  12. ↑ "Popular Mechanics". Books.google.com. Hearst Magazines. July 1930. p. 13. Retrieved June 2, 2016.
  13. ↑ "Ulster Bank - drive through banking". June 23, 2008. Archived from the original on June 23, 2008. Retrieved June 2, 2016.{{cite web}}: CS1 maint: unfit URL (link)
  14. ↑ "Obituary for Harold Wendt Willis - REDLANDS, CA". www.emmersonbartlett.com. Retrieved January 26, 2016.
  15. ↑ "Tesco trials UK's first drive-through supermarket". The Guardian. August 22, 2010. Retrieved October 29, 2012.
  16. ↑ "Albert Heijn Pick Up Point". YouTube. October 31, 2012. Archived from the original on March 16, 2013. Retrieved June 2, 2016.
  17. ↑ @JeanDuchaine (May 2, 2022). "In the early 90's, I invented the DRIVE-THRU for the retail market 💡➡️ The drive-thru was the Pillar of a full con…" (Tweet) – via Twitter.
  18. ↑ @JeanDuchaine (May 2, 2022). "🇫🇷 In 90's, NO retailer wanted any DRIVE-THRU🇺🇸 1998: My Project was proposed to one of biggest retailers with📀 P…" (Tweet) – via Twitter.
  19. ↑ "Soda or Pop? Maps Show Americans' Colorful Dialect Differences - DiscoverMagazine.com". discovermagazine.com.
  20. ↑ "Coronavirus: Drive-through testing centre launched in Wales". www.bbc.com. BBC. March 6, 2020.
  21. ↑ Bicker, Laura (March 12, 2020). "Coronavirus in South Korea: How 'trace, test and treat' may be saving lives". BBC News.
  22. ↑ ""하차없이 10분 만에 OK"...드라이브 스루 선별진료소". 메디칼업저버 (in Korean). March 6, 2020. Retrieved April 16, 2021.
  23. ↑ Flynn, E. F.; Kuhn, E.; Shaik, M.; Tarr, E.; Scattolini, N.; Ballantine, A. (May 29, 2020). "Drive-through COVID-19 testing during the 2020 pandemic: A safe, efficient, and scalable model for pediatric patients and health care workers". Academic Pediatrics. US National Library of Medicine, National Institutes of Health. 20 (6): 753–755. doi:10.1016/j.acap.2020.05.018. PMC 7256536. PMID 32479895.
  24. ↑ "Going to a drive-thru Covid-19 testing site? Here's a step-by-step look at what to expect". www.usatoday.com. USA Today. March 20, 2020.
  25. ↑ Meyersohn, Nathaniel (June 24, 2023). "Why cities want to ban new drive-thrus | CNN Business". CNN. Retrieved June 24, 2023.
  26. ↑ "The 2018 QSR Drive-Thru Study". www.QSRmagazine.com. QSR Magazine. October 2, 2018.
  27. ↑ "Fast food drive-thrus: Which chains are fastest and slowest?". www.usatoday.com. USA Today. October 2, 2019.
  28. ↑ "Emission impacts resulting from vehicle idling". www.nrcan.gc.ca. Government of Canada. September 20, 2016.
  29. ↑ "Why reopening drive-thrus puts Irish health at risk". www.irishevs.com. IrishEVs. May 12, 2020.
  30. ↑ "How big a problem is idling?". www.cbc.ca. CBC. November 7, 2019.
  31. ↑ "Cities ban new drive-thrus to fight climate change". www.CBSnews.com. CBS. October 14, 2019.
  32. ↑ Helmer, Jodi (October 10, 2019). "Why U.S. cities are banning new fast-food drive-throughs". NPR.
  33. ↑ Nykiforuk, C. I.; Campbell, E. J.; MacRidis, S.; McKennitt, D.; Atkey, K.; Raine, K. D. (January 15, 2018). "Adoption and diffusion of zoning bylaws banning fast food drive-through services across Canadian municipalities". BMC Public Health. National Institutes of Health. 18 (1): 137. doi:10.1186/s12889-018-5061-1. PMC 5769538. PMID 29334935.
  34. ↑ Gibson, Kate (March 17, 2022). "California city may declare Chick-fil-A a "public nuisance"". CBS News. Retrieved August 11, 2022.
  35. ↑ Times Staff (March 15, 2022). "Chick-fil-A isn't the first to get backlash over a drive-through. It's a California tradition". Los Angeles Times. Retrieved August 11, 2022.
  36. ↑ Russell, Stefene (March 17, 2022). "Here are the worst drive-thrus in Utah, according to you". The Salt Lake Tribune. Retrieved August 11, 2022.
  37. ↑ Hendin, David (1973). Death as a Fact of Life. New York, NY: W. W. Norton & Company, Inc. p. 221. ISBN 0-393-08540-6.
  38. ↑ "Nagano drive-thru funeral home to serve mourners with limited mobility". Kyodo News Agency. Japan Times. December 16, 2017. Retrieved December 26, 2017.
  39. ↑ "Want fries with that legislative help?". Pittsburgh Post Gazette. PG Publishing Co. Associated Press. April 18, 2009. Archived from the original on May 5, 2009.
  40. ↑ See Chude v. Jack in the Box, 185 Cal. App. 4th 37 (2010). In this case, Jack in the Box successfully invoked the California Personal Responsibility Act of 1996 against an uninsured driver who spilled hot coffee on herself in the drive-through, then suffered second-degree burns because the wall of the restaurant prevented her from opening her car door and escaping the hot coffee on her car seat. Under the Act, plaintiff's lack of vehicle insurance barred her from recovering noneconomic damages, which form the bulk of damages in many U.S. personal injury cases. The Court of Appeal reasoned that the burn injury was reasonably related to the operation of a motor vehicle because Jack in the Box, in accordance with its strict policy, would not have served her if she had approached the drive-through window on foot; and because her injuries were exacerbated by the fact she was sitting in a car.
  41. ↑ "The Daily Spirit-Human: Burger King Drive-Through Refused to Serve me on a bicycle". Archived from the original on July 9, 2006. Retrieved April 2, 2006.
  42. ↑ Rose, Joseph (August 13, 2009). "Burgerville to biking mom: No burgers for you!". Oregon Live. Retrieved August 28, 2011.
  43. ↑ "McDonald's turns away horse carriage at drive-through". BBC News. May 25, 2011.
  44. ↑ "Horse in McDonald's: Rider fined after 'drive-thru' refusal". BBC News. July 22, 2013. Retrieved June 2, 2016.
  45. ↑ "Blind man sues McDonald's for refusing drive-thru service". Usatoday.com. Retrieved June 16, 2016.
  46. ↑ Elise Herron (May 30, 2018). "It Is Now a Violation of Portland City Code For Drive-Thru Windows to Refuse to Serve People Who Pedal or Walk to the Window". Willamette Week. Retrieved October 19, 2018.
  47. ↑ "33.224 Drive-Through Facilities" (PDF), Portland Zoning Code, Bureau of Planning, City of Portland, Oregon, August 22, 2018 [1991], §33.224.070 Multi-Modal Access
  48. ↑ Hannah Chinn; Ryan Nguyen; Abbey McDonald (July 23, 2023). "Portland's Fast-Food Drive-Thrus Have Been Transformed Into Bike Lanes—We tested the new rules by riding scooters to the Taco Bell window". Willamette Week. Retrieved July 24, 2019.
  49. 1 2 Luna, Taryn (December 19, 2013). "McDonald's walk-up window to offer 24-hour service". Boston Globe. Retrieved May 8, 2014.
  50. ↑ Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson (2013). Strategic management: competitiveness & globalization (10th ed.). Mason, OH: South-Western Cengage Learning. pp. 212–213. ISBN 978-1-133-49523-9.
  51. ↑ "ABC Board Shutters Calera Package Store "Drive-Through"". The Alabama Alcoholic Beverage Control Board (Press Release). February 14, 2014. Archived from the original on September 21, 2015. Retrieved May 8, 2014.
  52. ↑ "The 14 craziest McDonald's around the world". Archived from the original on October 16, 2015. Retrieved February 4, 2015.
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