Editorialist is an e-commerce marketplace that offers styling services with a specialization in luxury fashion and accessories.

Editorialist combines luxury shopping experiences with a content-driven interface featuring interviews, videos, and trend reports.[1]

Background and Development

Editorialist launched on February 7, 2013, under the name Editorialist Magazine.[2][3] Using their experience from Elle Magazine, co-founders Kate Hudson and Stefania Allen wanted to create a platform that used high-quality content to support a luxury e-commerce shopping experience.[4]

Editorialist initially gained recognition as an online magazine before extending into additional services and offerings, including a concierge service and trend reports.[5]

In 2017, Editorialist secured investment from Ithaca Ventures.[6] That year, its retail revenue was reported as up 14 percent year-over-year (YoY) with a 114 percent increase in advertising revenue and a 61 percent increase in gross profit.[7]

The company’s assets were purchased by Project YX owner Rafael Ortiz in 2019.[8] Ortiz is an investor in technology companies and a co-founder of the comparison shopping site NexTag. Ortiz relaunched Editorialist in September 2019 with Allen.

Editorialist’s website reaches over 1.3 million unique monthly visitors.[9]

Services and Offerings

Editorialist offers online personal styling, content, and shopping services using proprietary technology and e-commerce tools. Monthly subscriptions to the app range from $500 to $1,500 for higher-touch services.[10]

Virtual Styling and Wardrobe Curating

When Editorialist relaunched, the platform began offering membership-based virtual styling services accessible through an invitation-only app. Clients joining Editorialist receive a curated photo inventory of their wardrobe with personalized styling advice and recommendations for integrating new designer pieces.[11] The service allows users to purchase suggested attire within the app. The AI elements of the app support a human stylist who makes styling decisions for Editorialist’s clients.[12]

Website

Editorialist launched as a luxury accessories e-commerce website before adding a content-driven interface.[13] The platform provides content, such as interviews, style guides, and fashion editorials, alongside a curated selection of luxury accessories available for purchase.

Beyond its digital presence, Editorialist ventured into print media, launching a biannual print magazine in 2014 featuring exclusive content, designer interviews, and celebrity features.[14] The print magazine was shut down in 2019.

Achievements and Recognition

Editorialist has been acknowledged for its approach to luxury e-commerce and content curation.[15]

The Council of Fashion Designers of America

The Council of Fashion Designers of America has recognized Editorialist as a unique platform in the luxury market, focusing exclusively on luxury accessories. This acknowledgment underlines Editorialist’s significance and contribution to the luxury fashion ecosystem.[16]

Investment by Ithaca Ventures

In 2017, music entrepreneur Scooter Braun invested in Editorialist through his Ithaca Ventures holding company. Braun cited Editorialist as “disrupters of their industry,” taking on a consulting role in the company.[17]

Notes

  1. ↑ Cowles, Charlotte (2013-02-07). "Mystery-Shrouded Editorialist Materialized Online Today". New York. Retrieved 2015-08-25.
  2. ↑ Garced, Kristi (2014-02-07). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  3. ↑ Schwiegershausen, Erica (2014-02-05). "First Look: Editorialist's First Print Issue". The Cut. Retrieved 2023-10-16.
  4. ↑ Mau, Dhani (2013-02-21). "KATE DAVIDSON HUDSON AND STEFANIA ALLEN TALK EDITORIALIST AND WHY THEY LEFT ELLE". Fashionista.com. Retrieved 2023-10-16.
  5. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  6. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.
  7. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.
  8. ↑ Arevalo, Alejandra (2020-03-19). "Editorialist YX Puts Luxury Fashion At The Tip Of Your Fingers". Gotham Mag. Retrieved 2023-10-16.
  9. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  10. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  11. ↑ Arevalo, Alejandra (2020-09-20). "Experience Virtual Styling With The Editorialist YX". Ocean Drive. Retrieved 2023-10-16.
  12. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  13. ↑ Lieber, Chavie (2019-08-30). "Why Start-Ups Keep Trying to Invent the Closet From Clueless". Business of Fashion. Retrieved 2023-10-16.
  14. ↑ Garced, Kristi (2014-02-05). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  15. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  16. ↑ Garced, Kristi (2014-02-07). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  17. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.
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