Ella's Kitchen
TypePrivate
Founded2006
FounderPaul Lindley
HeadquartersHenley-on-Thames, Oxfordshire, UK
ProductsOrganic baby and toddler food
Number of employees
62
Websitewww.ellaskitchen.co.uk Edit this on Wikidata
Footnotes / references
[1]

Ella's Kitchen is a company that makes organic baby and toddler food, sold in through retail and e-commerce internationally. Founded in 2006, the company was purchased by Hain Celestial Group in 2013.

History

Ella's Kitchen was started by Paul Lindley in 2004, naming the brand after his daughter Ella.[2] He left his job as managing director at Nickelodeon and launched the business with personal savings. The first store to launch the organic baby food was Sainsbury's in 2006.[3] Original advertising was done through Nickelodeon whom he offered a share of revenue in exchange for free advertising.[2]

In 2009, the company expanded to Sweden, Norway, and the United States and by 2014 was the UK's best-selling baby food company.[3] The company was purchased by Hain Celestial Group in 2013 and became part of the company's global infant, toddler and kids division.[4] In 2016, it was awarded a B Corporation certification.[5]

Products

Ella's Kitchen manufactures and distributes organic baby food. It has approximately 80 branded food products including baby and toddler food, smoothies, snack ranges and more. It was the first brand to bring pouches to the baby food market.[6][7]

References

  1. ↑ Burn-Callander, Rebecca (1 February 2015). "Ella's Kitchen founder makes comeback with kids toiletries brand". Telegraph. London. Retrieved 1 February 2015.
  2. 1 2 Hawley, Alec (23 June 2002). "The Ella's Kitchen story". Startups. Retrieved 10 January 2024.
  3. 1 2 Smale, Will (15 December 2014). "The man who built the UK's largest baby food firm". BBC. Retrieved 10 January 2024.
  4. ↑ "Henley: Ella's Kitchen acquired by US organic products group". The Business Magazine. Retrieved 10 January 2024.
  5. ↑ Pescod, Adam (22 February 2016). "Ella's Kitchen certified as a B Corporation". Elite Business. Retrieved 10 January 2024.
  6. ↑ Langkjaer-Bain, Robert (1 April 2011). "Off to a good start | Feature". Research Live. Retrieved 9 October 2020.
  7. ↑ Pendrous, Rick (2 May 2013). "US group Hain Celestial snaps up Ella's Kitchen". Food Manufacture. Retrieved 10 January 2024.
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