Estrella Media

Formerly	Liberman Broadcasting, Inc. (1987–2019) LBI Media, Inc. (2019–2020; used previously as trade name for broadcasting subsidiary)
Type	Private
Industry	Radio and Television Broadcasting
Founded	1987
Founder	José and Lenard Liberman, Miguel Banojian
Headquarters	Burbank, California , U.S.
Area served	United States
Key people	Peter Markham (President/CEO, Estrella Media) Brian Kei (COO/CFO, Estrella Media) Ivan Stoilkovic (Executive Vice President of Television Programming, Estrella Media)
Owner	HPS Investment Partners, LLC
Divisions	Estrella Radio
Subsidiaries	Estrella TV
Website	estrellamedia.com

Estrella Media (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity firm HPS Investment Partners, LLC. Estrella Media primarily caters to the Spanish-speaking Hispanic community, owns television and radio stations in several of the top Hispanic markets, and is the parent company of the Estrella TV network.

History

José Liberman, and his son Lenard founded the company in 1987, as Liberman Broadcasting, Inc.. Between them, they had more than 55 years of operating experience in the broadcasting industry. The father/son pair co-founded radio and television clusters in Los Angeles and Houston, and in the late 1990s to early 2000s, expanded their assets to include broadcast properties in Dallas and San Diego. Although their television stations were considered part of the Liberman Television Network, they were still classified as independent stations and by 2006, the company had adopted a consistent branding for its three television stations under the brand "Estrella TV" (or "Star TV"), mirroring the television system model in the Canadian television industry. Liberman expanded the Estrella TV format to other markets where it acquired television stations, featuring much of the same programs as those aired by the Los Angeles, Dallas and Houston outlets (some of which aired in different timeslots than they did on KRCA, KMPX and KZJL).

In 1999, Liberman formed a production division within its LBI Media unit to produce original programming content that would be distributed to the stations, focusing on a mix of variety series, sketch comedy, scripted drama and music programs, talk shows and game shows. One of its earliest programs, the reality game show Gana la Verde ("Win the Green"), caused controversy after several immigrant advocacy groups (including the American Immigration Lawyers Association, the Central American Resource Center, the Latina Lawyers Bar Association and the Mexican American Bar Association) and California U.S. House Reps. Xavier Becerra, Hilda Solis and Linda Sánchez complained that the format – which debuted in July 2004, and featured illegal immigrants competing in extreme Fear Factor-style competitions for the opportunity to win one year of legal assistance from an immigration attorney to help them obtain a green card – put its participants in danger of deportation by immigration authorities aware of the show.^[1][2]

Former logo as Liberman Broadcasting, used from 2001 to October 14, 2019; logo continues to appear in LBI-produced content originally broadcast under the former Liberman banner.

On August 4, 2006, Liberman Broadcasting reached an agreement with Entravision Communications to buy the company's five Dallas-area radio stations.^[3] On May 30, 2007, Liberman Broadcasting announced that it would expand into Utah through its purchase of KPNZ (channel 24) in Salt Lake City from Utah Communications, LLC for $10 million (although it would continue to operate as an English language independent station from after the purchase was finalized that November until February 2008);^[4][5] then on July 19, 2007, Liberman bought KWIE (now KRQB and at the time maintaining a Rhythmic CHR format) in the Los Angeles suburb of Riverside, California from Magic Broadcasting for $25 million.^[6] On August 18, 2008, the company purchased low-power station KVPA-LP (channel 42) in Phoenix, Arizona from Latin America Broadcasting, Inc. for $1.25 million.^[7]

On January 27, 2009, at the National Association of Television Program Executives (NATPE) Convention in Las Vegas, Liberman Broadcasting announced that it would turn the Estrella TV concept into a full-fledged national network that would launch at a then-yet-determined date later that year, which would be targeted at adults between the ages of 18 and 49 years old. Liberman had explored the possibility of developing a national network in 2007, when it raised $200 million in capital to acquire additional television stations and expand programming production.^[8][9] The network was originally scheduled to launch on July 1, though its debut was subsequently delayed to September 14, 2009.^[10][11]

On February 3, 2010, LeSea Broadcasting announced the sale of KWHD to Liberman for $5.75 million; the station became an Estrella TV owned-and-operated station following completion of the sale, under the callsign KETD, on June 1.^[12][13] On February 22, 2010, Liberman Broadcasting acquired W40BY (now WESV-LD) Chicago from Trinity Broadcasting Network, intending to convert it to serve as the Estrella TV O&O for the market.^[14] The sale was closed on December 6.^[15][16] On January 23, 2012, Liberman Broadcasting announced the sale of KNTE-FM (96.9, now KXBJ) in the Houston suburb of El Campo, Texas to the KSBJ Educational Foundation for $2.1 million; the sale was completed that April.^[17] Subsequently, on May 2, Liberman pared back its Houston-area radio cluster further with the sale of KJOJ (880, now KJOZ) in Conroe to Aleluya Christian Broadcasting (a subsidiary of DAIJ Media LLC) for $1 million.^[18] On February 11, 2013, Liberman Broadcasting announced the sale of Spanish CHR KTCY (101.7 FM, now KYDA) in the Dallas–Fort Worth suburb of Azle, Texas to the Educational Media Foundation for $6 million.^[19]

In September 2016, Liberman Broadcasting was involved in two sexual harassment lawsuits filed with the Los Angeles Superior Court involving two female newscasters. In the initial suit, former Estrella TV anchor/correspondent Adriana Ruggiero (who filed her suit anonymously under the pseudonym "Jane Doe") claimed sexual harassment, wrongful termination and breach of contract, accusing the network's Vice President of News at the time, Andres Angulo, informed her that Lenard Liberman was unconvinced about promoting Ruggiero—who was appointed as main anchor of the early-evening Noticiero Estrella TV newscast in 2015—to permanently replace the then-recently deceased Enrique Gratas as anchor of the prime time news program Cierre de Edicion because she did not look attractive enough, had asked her to showcase her cleavage more on-air (a claim Angulo allegedly stated he would deny asking her if she took the case to court), had repeatedly harassed another female employee, and threatened to replace her with fellow anchor Adriana Yañez (who was hired by the network in October 2015) if Ruggiero insisted on receiving a bonus stipulated in her contract. In retaliation for pursuing the bonus, Ruggiero claimed she was excluded from Cierre de Edicion editorial meetings and “intentionally caused members of the news team to lose respect” for her opinions and abilities. (Ruggiero was replaced as Cierre de Edicion anchor by Pedro Ferriz Hijar, previously with Mexico's Efekto TV network, and was replaced on Noticiero Estrella TV by Yañez in January 2016, resulting in her effective dismissal from the network.)^[20]

A separate suit filed on June 23 by Karla Amezola—then anchor at Los Angeles flagship KRCA-TV—cited a history of “shameless and disgusting acts” of harassment by Angulo that “continued to escalate in levels of depravity”, stating that he bragged about his sexual experiences and showed her nude photographs of female co-workers he had slept with to Amezola and other Estrella/KRCA colleagues, had propositioned her for sex numerous times (including telling her that he thought of her while masturbating in his office), had kissed her against her will and allegedly stroked his erect penis while asking her to "turn around" to peer at her buttocks while in Angulo's office. Amezola also claimed Angulo threatened her in 2015 against taking any legal action and warned her that human resources would not believe her allegations. After filing a complaint to Estrella/KRCA human resources, Angulo and Estrella TV management retaliated against employees who "contributed damaging information,” removing her as 5:00 p.m. anchor at KRCA (while retaining her as 11:00 p.m. anchor) without cause and undertaking measures against employees who came forward as witnesses to Amezola's claims.^[21]

On November 21, 2018, Liberman Broadcasting filed for Chapter 11 bankruptcy protection with the United States Bankruptcy Court for the District of Delaware. The company—which claimed assets worth between $100 million and $500 million and liabilities worth between $500 million and $1 billion—sought to reduce its overall debt by more than $350 million and secured $38 million in debtor-in-possession financing.^[22] On April 17, 2019, Liberman obtained approval of its reorganization plan from the Delaware bankruptcy court, with the expectation that it would be able to clear its balance sheet within the following several months. As a result, Estrella TV suspended production of the talk show Noches con Platanito and cancelled its two morning news programs Primera Edición and Buenos Dias Familia. (The latter two shows—following a four-month run of telenovelas and an encore of the previous weeknight's edition of flagship newscast Cierre de Edicion in the timeslot—would later be replaced by a new morning news program, En la Mañana, on October 21.) On October 15, 2019, Liberman Broadcasting completed its reorganization plan, turning over ownership of the company—which was formally renamed LBI Media, Inc.—to its first lien lender, private equity firm HPS Investment Partners, LLC, which sponsored the reorganization plan; the reorganization eliminated more than $350 million of debt from its balance sheet. As part of the corporate reorganization, co-founder/CEO Lenard Liberman divested his equity in LBI, and was replaced as the company's CEO by former Granite Broadcasting and Communications Corporation of America Chairman Peter Markham.^[23][24][25] On February 3, 2020, LBI Media rebranded as Estrella Media, borrowing its name from flagship Spanish-language network Estrella TV.^[26]

Estrella-owned stations

Stations are listed alphabetically by state and city of license.

Programming

References

External links

• Official website