Eurobest The European Festival of Creativity
StatusActive
GenreCommunications and Advertising
FrequencyYearly in early December
Years active15
Most recent1–3 December 2015
Websiteeurobest.com

The Eurobest Festival of Creativity (formerly the European Advertising Festival) is an annual event which celebrates and rewards "creative excellence" in creative communications, advertising and related fields in Europe.

The first Festival took place in Stockholm, Sweden, in December 2008, based on the Eurobest Awards, which were launched in 1988.[1][2] It regularly moves to different host cities; in 2009, it took place in November at the Beurs van Berlage in Amsterdam, the Netherlands.[3] In 2010, it takes place between 7 and 8 December in Hamburg, Germany.[4]

In 2011, it was established the Festival would take place for three years at Cinema Sao Jorge in Lisbon. The third Eurobest in Lisbon took place from 4–6 December 2013.[5]

In 2017, the Festival took place in London, United Kingdom.[6][7]

The Festival is organised by the Cannes Lions International Festival of Creativity, owned by British publisher and conference organiser Ascential.

The Awards

Started in 1988, the Eurobest Awards honour creativity over 14 different entry sections: PR, Film, Print, Outdoor, Direct, Promo & Activation, Media, Interactive, Mobile, Radio, Design, Craft, Integrated and Branded Content & Entertainment.

Every year, all the work entered into the Awards is judged at the Eurobest Festival by panels of expert, high-profile jurors. They decide on an initial shortlist and then on which pieces should earn Grand Prix, Gold, Silver and Bronze trophies.

Winners are revealed each year at the Eurobest Awards Ceremony, which concludes the Festival.[8]

The Festival

Through a programme of seminars, workshops and events, sessions provide space for the industry to debate and be inspired by the latest thinking. They attract the continent's community of art directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors.

In 2009, speakers at the event included creatives from Taxi, Crispin Porter + Bogusky, Facebook, Adidas, 180 Amsterdam, Microsoft Advertising, Tribal DDB, Wieden + Kennedy, Glue, Spotify, Leo Burnett, Naked, Hyper Island, AKQA, McDonald's and Wired.

For 2010, speakers include Bob Greenberg (R/GA Global Chief Creative Officer), Jonathan Harries (Draftfcb Global Chief Creative Officer), James Hilton (AKQA Chief Creative Officer), Linus Karlsson (Mother Executive Creative Director), Filip Nilsson (Forsman & Bodenfors Executive Creative Director), Marcello Serpa (AlmapBBDO Chief Creative Officer) and Fernando Vega Olmos (JWT Creative Chairman of Continental Europe and Latam).[9]

In 2012, some of the speakers on stage included artist Niels Shoe Meulman, Bompas & Parr, Sir John Hegarty, Aardman Animation's Peter Lord and Martin Green, the Head of Ceremonies for London 2012.[10]

Young Creatives Competition

The Young Creatives competition provides an opportunity for young advertising and media talent (no older than 28 years) from the region to demonstrate their skills.

Teams of between two and four competitors have 48 hours to create an integrated advertising campaign for a charity or non-profit organisation.

Editions

2008 Sweden Stockholm

2009 Netherlands Amsterdam

2010 Germany Hamburg

2011 Portugal Lisbon

2012 Portugal Lisbon

2013 Portugal Lisbon

2014 Finland Helsinki

2015 Belgium Antwerp

2016 Italy Rome

2017 United Kingdom London

References

  1. ↑ "Eurobest Festival and Awards 2008". DesignTaxi. Retrieved 10 June 2012.
  2. ↑ "EACA – News – Press Releases – Eurobest Awards Become A". Archived from the original on 26 September 2008. Retrieved 22 June 2009.
  3. ↑ "European Leaders to Head Eurobest Juries". DesignTaxi. Retrieved 10 June 2012.
  4. ↑ "Eurobest – Europe's Creative Advertising Festival and Awards – Press Centre". Archived from the original on 23 August 2010. Retrieved 5 August 2010.
  5. ↑ "Eurobest opens for delegate registrations – Campaign Brief UK". Archived from the original on 12 September 2013. Retrieved 9 September 2013.
  6. ↑ "Eurobest 2017". Archived from the original on 9 July 2017.
  7. ↑ "Eurobest 2017". eurobest.com. Archived from the original on 9 July 2017. Retrieved 4 July 2017.
  8. ↑ "eurobest 2018". eurobest.com.
  9. ↑ "Eurobest – Europe's Creative Advertising Festival and Awards – About Us". Archived from the original on 17 August 2010. Retrieved 5 August 2010.
  10. ↑ "Learning at Eurobest | Eurobest – the European Festival of Creativity". Archived from the original on 21 September 2013. Retrieved 9 September 2013.
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