Expectancy

Expectancy refers to what an individual anticipates will happen in a given situation. Expectancies are primarily based upon social norms and specific characteristics and idiosyncrasies of the communicators.^[3][11]

Burgoon (1978) notes that people do not view others' behaviors as random. Rather, they have various expectations of how others should think and behave. EVT proposes that observation and interaction with others leads to expectancies. The two types of expectancies noted are predictive and prescriptive.^[12] Predictive expectations are "behaviors we expect to see because they are the most typical," (Houser, 2005) and vary across cultures.^[12] They let people know what to expect based upon what typically occurs within the context of a particular environment and relationship.^[9] For example, a husband and wife may have an evening routine in which the husband always washes the dishes. If he were to ignore the dirty dishes one night, this might be seen as a predictive discrepancy. Prescriptive expectations, on the other hand, are based upon "beliefs about what behaviors should be performed" and "what is needed and desired" (Houser, 2005).^[12] If a person walks into a police department to report a crime, the person will have an expectation that the police will file a report and follow up with an investigation.

Judee Burgoon and Jerold Hale categorize existing expectations into two types based on the process of interaction: pre-interactional and interactional expectations.^[13] Pre-interactional expectations are the package of knowledge and skills a person already has before entering a conversation.^[13] For example, aggressive attitudes may not be expected if previous experience has not included dealing with similar attitudes. Interactional expectations form the abilities equipped to conduct an ongoing conversation.^[13] Proper reactions and nodding to show listening behaviors are expected in a conversation.

When the theory was first proposed, EVT identified three factors which influence a person's expectations: Interactant variables, environmental variables, and variables related to the nature of the interaction.^[14] Interactant variables are the traits of those persons involved in the communication, such as sex, attractiveness, race, culture, status, and age.^[14][15] Environmental variables include the amount of space available and the nature of the territory surrounding the interaction. Interaction variables include social norms, purpose of the interaction, and formality of the situation.^[14]

These factors later evolved into communicator characteristics, relational characteristics, and context.^[9] Communicator characteristics include personal features such as an individual's appearance, personality and communication style.^[9] It also includes factors such as age, sex, and ethnic background.^[9][16] Relational characteristics refer to factors such as similarity, familiarity, status and liking.^[9] The type of relationship one individual shares within another (e.g. romantic, business or platonic), the previous experiences shared between the individuals, and how close they are with one another are also relational characteristics that influence expectations.^[16] Context encompasses both environment and interaction characteristics.^[16] Communicator characteristics lead to distinctions between males and females in assessing the extent to which their nonverbal expressions of power and dominance effect immediacy behaviors.^[17] Immediacy cues such as conversational distance, lean, body orientation, gaze, and touch may differ between the genders as they create psychological closeness or distance between the interactants.^[17]

Behavioural expectations may also shift depending on the environment one is experiencing. For example, a visit to a church will produce different expectations than a social function. The expected violations will therefore be altered. Similarly, expectations differ based on culture. In Europe, one may expect to be greeted with three kisses on alternating cheeks, but this is not the case in the United States.^[18]

Communicator reward valence

The communicator reward valence is an evaluation one makes about the person who committed a violation of expectancy. Em Griffin summarizes the concept behind communicator reward valence as "the sum of positive and negative attributes brought to the encounter plus the potential to reward or punish in the future".^[9] The social exchange theory explains that individuals seek to reward some and seek to avoid punishing others.^[19] When one individual interacts with another, Burgoon believes he or she will assess the "positive and negative attributes that person brings to the encounter".^[9] If the person has the ability to reward or punish the receiver in the future, then the person has a positive reward valence. Rewards simply refer to the person's ability to provide a want or need. It can be represented by several features, such as communicators with high social class, reputation, knowledge, positive emotional support, physical attractiveness, and so on.^[20] The term 'communicator reward valence' is used to describe the results of this assessment.^[9] For example, people will feel encouraged during conversation when the listener is nodding, making eye contact, and responding actively. Conversely, if the listener is avoiding eye contact, yawning, and texting, it is implied they have no interest in the interaction and the speaker may feel violated. The deviation of expectations does not always yield negative results, which depends on the degree of reward held by the reward communicator. An action might be viewed as positive by a high-reward communicator, as the same action might be seen as negative by a lower-reward communicator.^[21]

When examining the context, relationship, and communicator's characteristics in a given encounter, individuals will arrive at an expectation for how that person should behave. Changing even one of these expectancy variables may lead to a different expectation.^[22] For example, in different cultures, directly looking into a speaker's eyes, especially in a personal conversation, can represent distinct meanings.^[23]

Violation valence

Behavior violations arouse and distract, calling attention to the qualities of the violator and the relationship between the interactants.^[24] A key component of EVT is the notion of violation valence, or the association the receiver places on the behavior violation.^[25] A violatee's response to an expectancy violation can be positive or negative, and is dependent on two conditions: positive or negative interpretation of the behavior and the nature (rewardingness) of the violator. The nature of the violator is evaluated through many categories – attractiveness, prestige, ability to provide resources, or associated relationship. For instance, a violation of one's personal distance might have more positive valence if committed by a wealthy, powerful, physically appealing member of the opposite sex than a filthy, poor, homeless person with foul breath. The evaluation of the violation is based upon the relationship between the particular behavior and the valence of the actor.^[24] A person's preinteractional expectancies, especially personal attributes, may cause a perceiver to evaluate the communication behavior of a target differently in terms of assigning positive and negative valenced expectancies.^[26]

Another perspective of violation valence is that the perceived positive or negative value assigned to a breach of expectations is inconsequential of who the violator is.^[9] This perspective places much greater weight on the act of the breach itself than the violator.

Arousal

Expectancy violations refer to actions which are noticeably discrepant from an expectancy and are classified as outside the range of expectancy. The term 'arousal value' is used to describe the consequences of deviations from expectations. When individuals' expectations are violated, their interests or attentions are aroused.^[9]

When arousal occurs, one's interest or attention to the deviation increases, resulting in less attention paid to the message and more attention to the source of the arousal.^[27] There are two kinds of arousals. Cognitive arousal is an idea that people will be mentally aware of the violation. Physical occurs when people have body actions and behaviors in response to the deviations from their expectations.^[19] For example, when one experiences physical arousal, he or she chooses to move out of the physical space, keep the distance with other conversationalists, or stretch his or her body. Beth Le Poire and Judee Burgoon research to examine physical arousal in conversation. The result shows that after participants report their cognitive arousal, physically speaking, their heart rate decreases and pulse volume increase.^[28]

Threat threshold

The occurrence of arousal is aligned with threats. Burgoon introduced the term "threat threshold" to explain that people have different levels of tolerance about distant violations. The threat threshold is high when people feel good even if they keep a very close distance with the violator, whereas people with low threat threshold will be sensitive and uncomfortable about the closeness of distance with the violator.^[3]

Propositions

After assessing expectancy, violation valence, and communicator reward valence of a given situation, it becomes possible to make rather specific predictions about whether the individual who perceived the violation will reciprocate or compensate the behavior in question. Guerrero and Burgoon noticed that predictable patterns develop when considering reward valence and violation valence together.^[29] Specifically, if the violation valence is perceived as positive and the communicator reward valence is also perceived as positive, the theory predicts individuals will reciprocate the positive behavior. Similarly, if one perceives the violation valence as negative and the communicator reward valence as negative, the theory again predicts that one will reciprocate the negative behavior. Thus, if a disliked coworker is grouchy and unpleasant, people will likely reciprocate and be unpleasant in return.

Conversely, if one perceives a negative violation valence but views the communicator reward valence as positive, it is likely that the person will compensate for his or her partner's negative behavior. For example, imagine a supervisor appears sullen and throws a stack of papers in front of an employee. Rather than grunt back, EVT predicts that the employee will compensate for the boss's negativity, perhaps by asking if everything is okay. More difficult to predict, however, is the situation in which a person who is viewed unfavorably violates another with positive behavior. In this situation, the receiver may reciprocate, giving the person the "benefit of the doubt".^[22]

The assumptions discussed thus far can be summarized into six major propositions posited by EVT:^[30]

1. People develop expectations about verbal and nonverbal communication behavior from other people.
2. Violations of these expectations cause arousal and distraction, further leading the receiver to shift his or her attention to the other, the relationship, and the meaning of the violation.
3. Communicator reward valence determines the interpretation of ambiguous communication.
4. Communicator reward valence determines how the behavior is evaluated.
5. Violation valences are determined by three factors:
   1. The evaluation of the behavior
   2. Whether or not the behavior is more or less favorable than the expectation. A positive violation occurs when the behavior is more favorable than the expectation. A negative violation occurs when the behavior is less favorable.
   3. The magnitude of the violation.
6. Positive violations produce more favorable outcomes than behavior that matches expectations, and negative violations produce more unfavorable outcomes than behavior that matches expectations.

Needs for personal space and affiliation

EVT builds upon a number of communication axioms.^[22] EVT assumes that humans have two competing needs: A need for personal space and a need for affiliation.^[3][22] Specifically, humans all need a certain amount of personal space, also referred to as distance or privacy.^[3] People also desire a certain amount of closeness with others, or affiliation.^[22] EVT seeks to explain 'personal space', and the meanings that are formed when expectations of appropriate personal space are infringed or violated.^[22]

Another feature of personal space is territoriality. Territoriality refers to behavior which "is characterized by identification with a geographic area in a way that indicates ownership" (Hall, 1966).^[31] In humans, territoriality refers to an individual's sense of ownership over physical items, space, objects or ideas, and defensive behavior in response to territorial invasions.^[31] Territoriality involves three territory types: Primary territories, secondary territories and public territories.^[32] Primary territories are considered exclusive to an individual.^[31] Secondary territories are objects, spaces or places which "can be claimed temporarily" (Hall, 1966), but are neither central to the individual's life nor are exclusively owned.^[31] Public territories are "available to almost anyone for temporary ownership".^[31] Territoriality is frequently accompanied by prevention and reaction.^[33] When an individual perceives one of their needs has been compromised, EVT predicts that they will react. For instance, when an offensive violation occurs, the individual tends to react as though protecting their territory.

Proxemics

EVT offers an opportunity to study how individuals communicate through personal space. This part of the theory explains the notion of "personal space" and our reactions to others who appear to "violate" our sense of personal space.^[34] What we define as personal space, however, varies from culture to culture and from person to person. The "success" or "failure" of violations are linked to perceived attraction, credibility, influence and involvement. The context and purpose of interaction are relevant, as are the communicator characteristics of gender, relationships, status, social class, ethnicity and culture.^[34] When it comes to different interactions between people, what each person expects out of the interaction will influence their individual willingness to risk violation. If a person feels comfortable in a situation, they are more likely to risk violation, and in turn will be rewarded for it.

Introduced by Edward Hall in 1966, proxemics deals with the amount of distance between people as they interact with one another.^[35] Spatial distance during an interaction can be an indication of what type of relationship exists between the people involved.

Personal Space Expectations diagram

There are 4 different personal zones defined by Hall. These zones include:

1. Intimate Distance: (0-18 inches) - This distance is for close, intimate encounters. Normally core family, close friends, lovers, or pets. People will normally share a unique level of comfort with one another.^[36]
2. Personal Distance: (18 inches – 4 feet) - Reserved for conversations with friends, extended family, associates, and group discussions. The personal distance will give each person more space compared with the intimate distance, but is still close enough to involve touching one another.^[36]
3. Social Distance: (4–10 feet) - This distance is reserved for newly formed groups, and new acquaintances and colleagues one may have just met. People generally do not engage physically with one another within this section.^[36]
4. Public Distance: (10 feet to infinity) - Reserved for a public setting with large audiences, strangers, speeches, and theaters.

^[35]

Many different cultures are influenced by Proxemics in different ways and respond differently to the same situation. In some cultures, those who have not formed close relationships may greet each other with kisses on the cheek, engaging one another well within the intimate range of proxemics. In other cultures, a custom greeting is a handshake which maintains a physical separation but is well within personal distance.^[37] Across the Proxemic Zones, actions can be interpreted differently among different cultures. For example, Japanese people do not address others by their first names unless they have been given permission. Calling someone by their first name in Japan without permission is considered an insult. In the Japanese culture, they address people using their last name and 'san', which is equivalent to 'Mr.','Mrs.' and 'Ms.' in the English language. The way Japanese people address each other is an example of a verbal Proxemic zone. A Japanese person allowing another to call them by their first name is an example of intimate distance, because this is a privilege extended only someone very close to them.^[38]

Interpersonal communication

It is important to note that EVT can apply to both non-relational interaction and close relationships. In 1998, more than twenty years after the theory was first published, several studies were conducted to catalog the types of expectancy violations commonly found in close relationships.^[24]

Participants in friendships and romantic relationships were asked to think about the last time their friend or partner did or said something unexpected. It was emphasized that the unexpected event could be either positive or negative. Participants reported events that had occurred, on average, five days earlier, suggesting that unexpected behaviors happen often in relationships. Some of the behaviors reported were relatively mundane, and others were quite serious. The outcome of the list was a list of nine general categories of expectation violations that commonly occur in relationships.^[39]

1. Support or confirmation is an act that provides social support in a particular time of need, such as sitting with a friend who is sick.
2. Criticism or accusation is critical of the receiver and accuse the individual of an offense. These are violations because they are accusations not expected. An example is a ball player telling a teammate he should have caught the ball rather than supportively giving him or her a slap on the back and offering words of encouragement.
3. Relationship intensification or escalation intensifies the commitment of the communicator. For instance, saying "I love you" signifies a deepening of a romantic relationship.
4. Relationship de-escalation signifies a decrease in commitment of the communicator. An example might be spending more time apart.
5. Relational transgressions are violations of the perceived rules of the relationship. Examples include having an affair, deception, or being disloyal.
6. Acts of devotion are unexpected overtures that imply specialness in the relationship. Buying flowers for no particular occasion falls into this category.
7. Acts of disregard show that the partner is unimportant. This could be as simple as excluding a partner or a friend from a collective activity.
8. Gestures of inclusion are actions that show an unexpected interest in having the other included in special activities or life. Examples include invitations to spend a special holiday with someone, disclosure of personal information, or inviting the partner to meet one's family.
9. Uncharacteristic relational behavior is unexpected action that is not consistent with the partner's perception of the relationship. A common example is one member of an opposite-sex friendship demanding a romantic relationship of the other.

In later review of the studies, the support or confirmation category was inserted into acts of devotion and included another category, uncharacteristic social behavior. These are acts that are not relational but are unexpected, such as a quiet person raising his or her voice.^[40]

In terms of the response to expectancy violations, the sensitivity of expectancy violations varies from genders. Research found that women are less tolerant than men when their expectation are violated by negative behaviors, regardless of the types of violations such as dishonesty and immorality.^[41]

Romantic relationships

Application in interpersonal relationships-romantic relationships

Expectancy violations happen frequently in romantic relationships. In relationships there is an unspoken expectation when interacting and that is the significant other will give their full undivided attention when in the presence of their significant other. As the new generation evolves we can see the face to face contact has changed. Unfortunately, with the access use of phones and social media the attention of individuals has shifted to their devices and continues to become worse. Since there is access to many mobile devices, there has been an increase of lack of communication face to face. This has made it difficult for some relationships to grow and/ or has created conflict because the expectation of attention has been shifted. "Individuals expect conversational partners to be moderately involved in an interaction (Burgoon, Newton, Walther, & Baesler, 1989). Within existing relationships, partners rely on one another to show interest and immediacy in interactions (White, 2008). However, the presence of cell phones and the expectation to be constantly available (Ling, 2012) impacts partners' abilities to give full attention to one another" (Miller-Ott, A., & Kelly, L. 2015).

Regardless of where the romantic relationship takes place, people are likely to have negative valence about cell phone usage if their demand of attention and intimacy are violated.^[43] The negative behaviors include texting, viewing news and playing games. In addition, large quantity of annoying cell phone usage during the date has great impact on romantic partner's negative valence towards the violated behaviors.^[43] However, Miller-Ott and Kelly found that small amount of cell phone usage during date is acceptable, such as responding to a text message and quickly bringing attentiveness back to the date partner.^[44] The same behavior in different occasions and contexts is viewed differently in terms of the degree of valence. Research found that same behavior is viewed as more negative in a restaurant than at home.^[43] Since people are more likely to have higher expectations for undivided attention during formal contexts, using cell phone in formal dates will more negatively violate partner's expectations. Divided attention is acceptable in casual contexts – therefore, the degree of expectancy violations is low under a hanging out context.^[44]

After expectation are violated in the romantic relationships, one may assume that an apology may fix expectations that were violated, however that is not the case. In the article “ Apologies, Expectations, and Violations: An Analysis of Confirmed and Disconfirmed Expectations for Responses to Apologies”, Benjamin W Chiles and Michael E. Roloff found that “apology is positively evaluated by apologizers, this relationship is moderated by their expectations of acceptance prior to the actual response to the apology”.^[45] In the article “Forgiveness and forgiving communication in dating relationships: An expectancy-investment explanation”, Laura K. Guerrero and Guy F. Bachman found that high quality relationships tend to forgive more than relationships with less investments, yet they tend to inflict hurt intentionally.^[46]

Cell phone usage

Cell phone usage behaviors that do not contradict intimate moment are viewed as positive violations, including sharing interesting messages and playing online games together. People have less negative valence on cell phone usage if they gain more reward from the behaviors.^[43]

Research also found the most common response to the violated cell phone usage is to do nothing.^[43] However, people have different reactions to the violations under different stages of romantic relationships. In the early stage of dating, people are more likely to respond by indirect messages and silence. While there are direct verbal responses when expectations are violated in established relationships.^[44]

Sexual resistance

Sexual resistance is viewed as a typical expectancy violation in romantic relationships. In 2003, Bevan used EVT to evaluate the impact of sexual resistance on close relationships. The research focused on two considerations: relational contexts and directness of the messages.^[47]

The research concluded that people who are resisted in a romantic relationship perceived the violation of sexual resistance as more negative and unexpected than those resisted in a regular cross-sex friendship. The reason might because romantic partners believe that they have clearer and deeper understanding of each other's expectations and degree of acceptance and tolerance. When it comes to message directness of sexual resistance, although the study did not find any significant difference of levels of violation valence and expectedness between direct and indirect messages, direct sexual resistance messages in close relationships proved to be more relationally important than indirect messages. Therefore, direct sexual resistance messages will be a harmful factor that affects the continuity of a romantic relationship.^[47]

Hurtful events

The degree of expectancy violations in romantic relationships quality affect how partners react to hurtful events caused by their partner. Partners who view their significant others as positively rewarding are more keen to use constructive communication after experiencing a negative hurtful event.^[48] EVT analysis approach also show that if the negative valence happens when partners find the other to be unrewarding, it results in destructive communication, leading to breakups.

Online dating

Maria DelGreco and Amanda Denes investigate each gender’s expectations and interpretations of communicative cues in the initiation stage of heterosexual online dating. When women expect men’s responses to compliment, women face negative deviation when men express narcissism and agreement.^[49] Moreover, women with positive deviations of expectations are assessed more negatively than those who align with expectations.^[49]

Computer-mediated communication and social media

As has previously been addressed, EVT has evolved tremendously over the years, expanding beyond its original induction when it focused on FtF communication and proxemics. The advancement of information and communications technology has provided tools for expressing oneself and conveying messages beyond just typing in text. As already discussed, arousal can divert one's attention or interest from a message to the source of the arousal.^[9][27] Virtual realities created online through computer-mediated communication, especially those which evoke strong visual presence through media, can increase arousal levels, such as those with high violent or sexual content.^[50] Just as people may use television viewing to increase or decrease arousal levels, people may use media in online communication to increase or decrease arousal levels.^[51] People may interact with others online by assuming the identities of avatars which may take on completely different, alternate personalities. The differences in perceived intimateness, co-presence, and emotionally-based trust can very significantly between avatar communication and other communication modalities such as text chat, audio, and audio-visual.^[52] The media options available to users when communicating with others online present a host of potential expectancy violations unique to CMC.

The introduction of social media networks such as Facebook and Twitter, as well as dating social networks such as Match.com and eHarmony, has greatly contributed to the increased use of computer-mediated communication (CMC) which now offers a context for studying communication devoid of nonverbal information. Though these media are relatively new, they have been in existence long enough for users to have developed norms and expectations about appropriate behaviors in the online world.^[53] However, there has been a lag by researchers to study and understand these new established norms, which makes CMC rich with heuristic possibilities from a communications theory perspective.^[53]

Ramirez and Wang studied the occurrence and timing of modality switching,^[54] or shifts from online communication to FtF interaction, from the perspective of EVT.^[55] Their research documented inconsistent findings which revealed in some instances relationships were enhanced and in others they were dampened, indicating the expectations, evaluations, and outcomes associated with initial modality switches varied amongst individuals.^[55] Additionally, studies have found that when individuals who meet online meet face-to-face for the first time, the length of time spent communicating online can determine whether individuals will rate physical characteristics of each other positively or negatively.^[55] Unlike FtF communication, CMC allows people to pretend to be connected with a person who violates their expectancy by ignoring violations or filtering news feed. Meanwhile, people can also cut the connection completely with someone who is not important by deleting friendship status when a serious violation occurs. A confrontation is much more likely for close friends than for acquaintances, and compensation is much more likely for acquaintances, a finding which contrasts typical EVT predictions.^[56] Furthermore, EVT on the Internet environment is strongly related to online privacy issues.

Facebook

Application in computer-mediated communication and social media-Facebook

In social media, such as Facebook, people are connected online with friends and sometimes strangers. Norm violations on Facebook may include too many status updates, overly emotional status updates or Wall posts, heated interactions, name calling through Facebook's public features, and tags on posts or pictures that might reflect negatively on an individual.^[57] Research indicates that the perception of this act as a negative expectancy violation is influenced by factors such as the duration of the Facebook friendship and the nature of the personal ties between the individuals involved. Longer-standing Facebook friendships, as well as stronger personal connections, tend to result in the unfriending action being viewed as a more significant breach of social norms and expectations. This severity, in turn, plays a role in whether the individual who initiates the unfriending communicates their decision to the other party. The research highlights the intricate dynamics of online social interactions and the weighted considerations behind the decision to unfriend, reflecting the nuanced nature of digital relationships and the expectations that govern them.^[58]

In a study conducted by Fife, Nelson, and Bayles of focus groups from a Southeastern liberal arts university, five themes were ascertained regarding Facebook use and expectancy violations:^[59]

• ""Don't stalk' – and when you do, don't talk about it"
  • Though an understanding exists among Facebook participants that users will use the site to keep track of the behavior of others in a number of ways, excessive monitoring is likely to be perceived as an expectancy violation.
• "Don't embarrass me with bad pictures"
  • Users may have the ability to control which pictures they post on their own Facebook page, but they do not have the ability to control what others post. Posting and "tagging" unflattering pictures of others may create expectancy violations.
• "Don't mess up my profile"
  • Several participants expressed annoyance of others who alter their profiles knowing that their alterations could be perceived negatively, though they did not mention changing their passwords or protecting themselves in other ways.
• "Choose an appropriate forum for messages"
  • Messages can be sent between Facebook participants through 'Facebook messages', which are not public, or 'wall postings', which can be viewed by anyone specified in the user's privacy controls. Posting messages which may be perceived as private, embarrassing, or inappropriate to a wall posting can create expectancy violations.
• "Don't compete over number of friends"
  • Facebook users maintain a running total of 'friends' on their profile which is viewable to others. Engaging in comparisons with others over this statistic can create expectancy violations.

In 2010, Stutzman and Kramer-Duffield examined college undergraduates' motivations to have friends-only profiles on Facebook. Having a friends-only profile is a practical method to enhance privacy management on Facebook. The two authors made distinctions between intended audience, to whom one hopes to disclose the Facebook profile, and expected audience, a group of people by whom one thinks the Facebook profile has been viewed.^[60] The study indicated that "expectancy violations were identified as instances where an expected audience was not jointly identified as an intended audience".^[60] Facebook networks were categorized into different levels: strong ties of family and intimate friends, weak ties comprising "casual friends and campus acquaintances", and outsiders such as "faculty or administrators". According to the study, expectancy violations by weak ties showed greater relevance to the establishment of a friends-only profile among college undergraduates, compared to other Facebook network ties.^[60]

Academic environment

Teacher anger

Application in academic environment

McPherson, Kearney, and Plax examined teacher anger in college classrooms through the lens of norm violations.^[65][66] Naturally, teachers will become frustrated and angry with students in classrooms from time to time. How teachers express themselves and convey those emotions will determine how students respond and interpret those emotional demonstrations. The students judged the appropriateness of teachers' anger in classrooms in the modal expressions of distributive aggression, passive aggression, integrative assertion, and nonassertive denial.^[66] Students rated the aggressive expressions as highly intense, destructive, and inappropriate (or non-normative), including such behaviors as sarcasm or putdowns (most frequently cited), verbal abuse, rude and condescending behaviors toward students, and acts intended to demoralize students.^{[66][67][68][69]} The students described assertive displays as appropriate and less intense.^[66] Although anger is often considered to be a negative emotion, teacher anger is not necessarily a violation of classroom norms.^[66] Based on the study, intense and aggressive displays of teacher anger are considered socially inappropriate by students.^[66] These perceived norm violations result in negative evaluations of the teacher and the course.^[66] Because only integrative-assertive expressions of teacher anger were positively related to students' perceptions of appropriateness, the study concluded that teachers should avoid intense, aggressive anger displays and should rather assertively and directly discuss the problem with students.^[66]

Expectancy Violations Theory in Educational Contexts

EVT posits that deviations from expected behavior can influence social judgments. In the context of teacher dress, ^[74] formal attire aligns with expectations of a teacher's role, and such congruence typically results in favorable credibility assessments. The impact of clothing on expectations, where attire considered appropriate to the teaching context bolstered perceptions of a teacher's potential for student academic success. ^[75]

Implications for Teacher Dress Code

The implications of these studies are twofold: they reaffirm the importance of attire as a component of nonverbal communication within educational settings, and they highlight the potential for teacher attire to align with institutional norms and expectations to enhance educational outcomes. While the preference for formality in attire may vary by educational context, the consensus points to the benefit of teachers adopting attire that reflects the scholastic values and expectations of their specific academic environments. ^[74][75]

Business communication crisis

EVT can also apply to everyday business interaction between long-term partners, new partners, and even the consumers. Each time a business interacts with another, both sides expect a positive gain in some capacity, however in reality this is not the case, losses are inevitable. In the article “The Role of Prior Expectancies and Relational Satisfaction in Crisis” (2014), Sora Kim asserts that "expectancy violations caused by a crisis tend to increase uncertainty about an organization’s performance in the crisis-related area".^[82] The author states that stakeholders, in the case of the BP Oil spill, held high levels of uncertainty towards the organization due to the high level of expectancy violations committed by BP. In the article "How does Corporate Reputation Affect Customer Loyalty in Corporate Crisis", Sabrina Helm and Julia Tolsdorf found that firms with greater reputation and customer loyalty are set to high expectations by the public, and tend to suffer more loss in profits in the event of a crisis, while firms with low reputations suffer minor losses.^[83] This shows that the public places its trust and loyalty in corporations due to their reputation, thus resulting in favorable outcomes for corporations. This reputation is also an Achilles heel for the corporation in times of crisis because when an expectation violation is committed by the corporations it produces negative outcomes for the corporation and the public's trust in them. Sora Kim also exposes similar findings in her study, specifically on how expectations violations produces uncertainties in stakeholders and the public during times of crisis.^[82] Corporate Social Responsibility (CSR) is an expectation the public has set for major corporations and businesses, Nick Lin-Hi and Igor Blumberg also found that not practicing CSR negatively affect corporate reputation.^[84]

YJ Sohn and Ruthann Lariscy utilize EVT to investigate the role corporate reputation plays in crisis situations and how the crisis affects the reputation valence, especially in a CSR (corporate social responsibility) crisis context. The previous high reputation leads to higher expectations for the corporation, which results in more detailed investigations of the expectation violation behaviors.^[85]

Application in profanity use

Profanity use

Swearing is one example of observable instance of verbal expectancy violations. Examples of swearing expectancy violations include U.S. Vice President Dick Cheney telling Patrick Leahy, Senator of Vermont, to "go fuck yourself",^[86][87] actor Christian Bale's lashing out toward a crew member who walked in front of the camera while he was filming,^[87] and U.S. Vice President Joe Biden's remarks during a live broadcast of his speech congratulating U.S. President Barack Obama on passage of the health care reform bill, commenting that it was a "big fucking deal".^[87][88] Expletives also vary among different cultures, so valence of expectancy violations involving swearing may differ when used in different contexts.^[87]

Evaluation of media figures

Expectancy violations are tightly related to the changes of people's evaluation on their relationships with media figures. In 2010, Cohen made comparisons between relationships with friends and media figures in order to find similarities and differences of people's reactions when their expectations are violated in these two relationships. Violations were generally divided in three categories: social violations such as making offensive comments, trust violations such as making up stories about their life experience, and moral violations such as cheating in a marital relationship or drunk driving.^[41]

Research indicated that in both friendships and relationships with media figures, social and trust violations are more offensive than moral violations. Specifically, people are more intolerable about moral violations from media figures than from their friends. According to the study, the reason for the intolerance is because relationships with media figures are relatively weak that people invest less on the relationships with media figures than on friendships.^[41] The type of media figures is also an important factor to determine the changes of closeness with media figures. People have different expectations to various types of media figures. Research discussed that moral violations negatively influence relationships with athletes, damaging their positive and energetic appearance expected by the public. Social violations reduce closeness with TV hosts, whom people expect as amiable public figures.^[41]

James Bonus, Nicholas Matthews, and Tim Wulf investigate adults’ expectations towards movie characters before and after movie releasing. The result shows that when the villain behaves more morally than expected, there is a warming in the parasocial relationship between participants and villains.^[93] However, when conforming to moral expectations, there is no weakening in the parasocial relationship between heroes and participants.^[93]

Health and self-improvement

Expectancy violation theory has even been applied to encouraging healthy habits and changing bad ones. In a study by Karolien van den Akker, Myrr van den Broek, Remco C. Havermans, and Anita Jansen, expectancy violation theory was tested to see if it was successful in changing ingrained cravings for chocolate. Although researchers did not find that expectancy violation mediated responses to chocolate cravings, they believe more research is needed to determine whether this theory is profitable for this kind of application to human behavior.^[94]

Career development and job searching

Stephanie Smith examines how recent college graduates react to expectation violations in job searching and career development through communication. Smith finds that recent college graduates employ a package of both traditional and online social networking job searching strategies.^[95] As graduates expect job searching would be difficult, they are still surprised by the required intensity and effort.^[95] Through the lens of EVT, candidates with the most realistic goals and expectations received better results during the recruitment season. EVT also helps to understand candidates' interactions with contacts with potential rewards during the networking conversation.^[95] Also, a thank-you letter is regarded as a positive deviation from expectations because it reduces uncertainty.^[95]

Expectations of adults with autism

Expectancy violations theory has been applied in studies to determine whether people judge adults with autism as violating their expectations since people with autism can exhibit little-to-no eye contact, or facial expression, not recognize certain nonverbal cues, or utilize tones that neurotypicals may perceive as abnormal.^[96] In one manuscript replying to another study, Bishop describes communication deficits in autistics as potentially violating one's expectations for social communication, thus being a form of expectation violation since people with autism can struggle with social communication.^[97] One study by Lim, Young, and Brewer hypothesized that people can incorrectly perceive autistic adults as having no credibility or being deceptive.^[98] They believed that due to expectancy violations theory, people will judge those who violate their expectations unfavorably in a negative light. They recorded videos of autistic and neurotypical adults attempting to persuade the interviewer that they did not steal an envelope of money and the participants of the study were to judge whether they believed the individuals in the interview were lying or telling the truth. The results showed that the autistic people were perceived as deceptive and less credible than the neurotypicals in the videos. These findings supported the hypothesis that autistic adults can violate expectations through certain behaviors or through other's knowledge of their diagnosis. A similar study by the same researchers, also conducted through interviews also showed that the behaviors of autistic adults can effect their perceived credibility.^[99] Another study by Logos, Brewer, and Young sought to determine the effect of EVT in a court setting.^[100] Their goal was to determine whether EVT could be applied to autistic adults in a forensic setting, using autistic and non-autistic "defendants", hypothesizing that the results would show that autistic adults would be judged guilty due to violations. Results showed that their hypothesis was correct, despite evidence indicating innocence.

Ontological assumptions

EVT assumes that humans have a certain degree of free will. This theory assumes that humans can assess and interpret the relationship and liking between themselves and their conversational partner, and then make a decision whether or not to violate the expectations of the other person. The theory holds that this decision depends on what outcome they would like to achieve.^[101] This assumption is based on the interaction position. The interaction position is based on a person's initial stance toward an interaction as determined by a blend of personal Requirements, Expectations, and Desires (RED). These RED factors meld into our interaction position of what is needed, anticipated, and preferred.^[101]

Epistemological assumptions

EVT assumes that there are norms for all communication activities and if these norms are violated, there will be specific, predictable outcomes.^[29] EVT does not fully account for the overwhelming prevalence of reciprocity that has been found in interpersonal interactions. Secondly, it is silent on whether communicator valence supersedes behavior valence or vice versa when the two are incongruent, such as when a disliked partner engages in a positive violation.^[29]

Axiological assumptions

This theory seeks to be value-neutral as supporting studies have been conducted empirically and sought to objectively describe how humans react when their expectations are violated.^[3]

Predictability and testability

EVT has undergone scrutiny for its attempt to provide a covering law for certain aspects of interpersonal communication. Some critics of EVT believe most interactions between individuals are extremely complex and there are many contingencies to consider within the theory. This makes the prediction of behavioral outcomes of a particular situation virtually impossible to consistently predict.^[102]

Another critique of the theory is the assumption that expectancy violations are mostly highly consequential acts, negative in nature, and cause uncertainty to increase between communicators. In actuality, research shows expectancy violations vary in frequency, seriousness, and valence. While it is true that many expectancy violations carry a negative valence, numerous are positive and actually reduce uncertainty because they provide additional information within the parameters of the particular relationship, context, and communicators.^[103]

A First Look at Communication

Emory Griffin, the author of A First Look at Communication Theory, analyzed unpredictability in EVT.^[9] His test consisted in analyzing his interaction with four students who made various requests from him. The students were given the pseudonyms Andre, Belinda, Charlie and Dawn. They start with the letters A, B, C and D to represent the increasing distance between them and Griffin when making their requests.

Adapted from Griffin's diagram in the book A first look at communication theory.

Andre needed the author's endorsement for a graduate scholarship, and spoke to him from an intimate eyeball-to-eyeball distance. According to Burgoon's early model, Andre made a mistake when he crossed Griffin's threat threshold; the physical and psychological discomfort the lecturer might feel could have hurt his cause. However, later that day Griffin wrote the letter of recommendation.

Belinda needed help with a term paper for a class with another professor, and asked for it from a 2-foot distance. Just as Burgoon predicted, the narrow gap between Belinda and Griffin determined him to focus his attention on their rocky relationship, and her request was declined.

Charlie invited his lecturer to play water polo with other students, and he made the invitation from the right distance of 7 feet, just outside the range of interaction Griffin anticipated. However, his invitation was declined.

Dawn launched an invitation to Griffin to eat lunch together the next day, and she did this from across the room. According to the nonverbal expectancy violations model, launching an invitation from across the room would guarantee a poor response, but this time, the invitation was successful.

Griffin's attempt to apply Burgoon's original model to conversational distance between him and his students did not meet with much success. The theoretical scoreboard read:

Nonverbal expectancy violations model: 1

Unpredicted random behavior: 3

However, when Grifffin applied the revised EVT standards on his responses to "the proxemic violations of Andre, Belinda, Charlie, and Dawn," the scorecard "shows four hits and no misses."^[104]