Fight Back! with David Horowitz
Also known asCalifornia Buyline (19761977), Consumer Buyline (19771980)
GenreConsumer information
Created byDavid Horowitz
Developed byDavid Horowitz
Directed byGlen Swanson
Presented byDavid Horowitz
Opening theme"Fight Back! Theme", sung by Steve Donn (September 1985June 1992)
Ending theme"Fight Back! Theme", sung by Steve Donn (September 1985June 1992)
Country of originUnited States
Original languageEnglish
No. of seasons16
No. of episodes582 (including California/Consumer Buyline)
Production
Executive producerDavid Horowitz
ProducersLloyd Thaxton, Merrill M. Mazuer (Season 1)
Production locationLos Angeles, California
EditorsSteve Purcell, Rich Thorne
Camera setupBob Betzner
Running time30 minutes
Production companiesConsuming Media, LTD.
Original release
NetworkFirst-run syndication
ReleaseSeptember 20, 1976 for California/Consumer Buyline; February 11, 1980 for Fight Back! (pilot episode) (September 20, 1976 for California/Consumer Buyline; February 11, 1980 for Fight Back! (pilot episode)) 
1992 (1992)
Related
  • Consumer Buyline
  • Money Tonight (special news segments aired from 19941995)

Fight Back! with David Horowitz was a weekly consumer advocate show that ran from 19761992.[1] The show, hosted by David Horowitz, informed consumers about corporations and other big businesses whose products were of poor quality.[2] The format of the show allowed for some humorous segments, such as allowing people to send in photos of unintentionally funny signs (similar to Jay Leno's Headlines). In 1987, the show was awarded best public affairs series for a network station and Horowitz also received a regional Emmy for host/moderator.[3]

History

In February 1980, the pilot episode of Fight Back! With David Horowitz was broadcast. As explained in a news article, Fight Back! was the same show as Consumer Buyline, but with a "larger budget." The pilot episode featured a segment shot in North Carolina, as well as a commercial challenge of a Volkswagen Rabbit. Fight Back! formally replaced "Consumer Buyline" in September 1980.[4]

After the television show wrapped, David Horowitz continued work under the Fight Back! banner. Since 2013 the Fight Back! brand has been owned and operated by David Horowitz's daughter Amanda Horowitz, who has continued the work after her father's 2019 death.[5]

References

  1. "KNBC Drops Horowitz, Consumer Unit Television: The veteran Channel 4 reporter presents his final report after the station declines to renew his contract." Los Angeles Times, Steve Weinstein, August 22, 1992.
  2. "Video Quixote Crusades For Consumers," Jay Arnold, The Press-Courier - Sep 22, 1981.
  3. Aleene MacMinn, "In 39th Annual LA Ceremonies KCBS, KNBC Garner 12 Emmy Awards," Los Angeles Times, May 18, 1987.
  4. Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 155. ISBN 978-0823083152. Retrieved 22 March 2020.
  5. "About Us – FIGHT BACK!®".
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