Garnier
TypeCosmetics
Skin care
Hair care
Founded1904 (1904) (as Laboratoires Garnier)
France
FounderAlfred Amour Garnier
HeadquartersCentre Eugene Schueller
41 Rue Martre Bureau
F 92110
Clichy, Hauts-de-Seine,
France
ParentL'Oréal
Websitewww.garnierusa.com

Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

Launch

Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]

Expansion and products

Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3] In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.[4]

Concerns about skin-tones diversity

Garnier demonstrated concern about the diversity of skin tones in its products. In 2021, the brand launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones.[5]

References

  1. ↑ "Our Heritage - History of Garnier - Garnier". www.garnierusa.com. Retrieved February 16, 2022.
  2. 1 2 "Garnier: Early History of the Brand and its Evolution Example". GraduateWay. January 31, 2017. Retrieved February 16, 2022.
  3. ↑ "About Garnier". bizfluent.com. Retrieved September 23, 2019.
  4. ↑ "Latest Garnier Products and Reviews". beautyopinions.com.
  5. ↑ "SkinActive: Protector Co-created by Iza and Garnier with Vitamin C and Matte effect - Black Skin". October 12, 2023. Retrieved October 19, 2023.
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