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Gevacolor is a color motion picture process. It was introduced in 1947 by Gevaert in Belgium, and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.[1]

History

Although Gevacolor was first produced by Gevaert in 1947, the brand name was only protected three years later, due to the company assuming no-one else would claim the name.[2] In their internal magazine Foto-dienst, the company specified the two initial types of Gevacolor: one for filming by daylight and one for filming by artificial light. Both were available in small format film (35mm).[3] While there are claims that Gevaert was the first company to produce color film in the post-war period, Roosens doubts this claim. Ferrania had already produced a diapositive film during 1942-1944, and again in 1951. Furthermore, in 1946, color film using Agfacolor technology was being produced under Soviet supervision in a factory in Shostka, under the brand name Sovcolor.[3]

List of films taken in Gevacolor

Bangladeshi films

TitleColorYearNotes Ref.
Narom GaromGevacolorUnknownFirst feature Bangla film shot in Gevacolor.

Pakistani films

TitleColorYearNotes Ref.
Mera Naam Hai MohabbatGevacolor1975

Turkish films

TitleColorYearNotes Ref.
Çanakkale AslanlarıGevacolor1964

European films

TitleColorYearNotes Ref.
La maison du printemps Gevacolor 1949 First ever film shot in Gevacolor.
Lúdas Matyi 1950 First feature film in Hungary to be shot in Gevacolor.
Blaubart Color 1951 Shot in Gevacolor.
The Heath is Green Gevacolor 1951 [4]
Cet âge est sans pitié 1952
Senza veli 1952
Imperial Violets 1952 [4]
Tarantella napoletana 1953
The Lady of the Camellias 1953
L'uomo, la bestia e la virtù Partly in colour 1953 Some scenes were shot in Gevacolor.
La nave delle donne maledette Gevacolor 1953
Königliche Hoheit 1953 For legal reasons, German films shot on Gevacolor had a disclaimer:

"Gevacolor nach Agfa und Gevaert Patenten".

[4]
Joan of Arc at the Stake 1954 [4]
Orient Express 1954 [4]
Le comte de Montechristo 1954
Quay of Blondes 1954
Suspiros de Triana[5] 1955
India: Matri Bhumi 1958 First documentary-hybrid film to be shot in Gevacolor.
The Devil's Nightmare 1971
L'albero degli zoccoli 1978 Last ever film shot in Gevacolor.

Indian films

Title Color Year Notes Ref.
Kalyaanam PannippaarPartly in colour1952First Tamil and South Indian film with a colour sequence. Song sequence of "Engu Sendraayo" filmed in colour.
Shahenshah Gevacolor 1953 First full length Indian movie shot in Gevacolor.
Succa Jhoota Gevacolor First full length Indian movie shot in Gevacolor.
Kanavaney Kankanda Deivam Partly in colour1955Second Tamil film to have colour sequence. Song sequence of "Jagajothiye" and ending dance sequence in colour.
Alibabavum 40 ThirudargalumColour1956First full length Tamil colour film
Marma VeeranPartly in colourTamil film. Some scenes shot in colour.
Kannin ManigalContains sequences in Gevacolor. Tamil film.Lost film.
Thangamalai Ragasiyam1957Tamil film. Sequence of the song "Ehalogame" in colour
Rathnagiri RahasyaKannada film. Sequence of a song in colour
AmbikapathyTamil film. Sequence of duet songs in colour
Allaudinum Arputha VilakkumTamil film. Song sequence of "Chelaadum Neerodai Meethae" in colour
Allavuddin Adbhuta DeepamTelugu film. One song sequence in color
Nadodi Mannan1958Tamil film. Second half in colour
Illarame NallaramTamil film. Dance sequence by Saroja Devi and Kumari Kamala in colour.
Engal Kudumbam PerisuTamil film. Children's dance drama in colour
School MasterKannada film. Children's dance drama in colour
Appu Chesi Pappu KooduTelugu film. A dance sequence in color
ThirumanamTamil film. Dance sequence by Gopi Krishna, Kumari Kamala and B. Sarojadevi in colour. This is a lost film with no surviving prints.
Minnal Veeran1959Tamil film. Some sequences in color.
Deiva BalamTamil film. Second half of the film and other segments in colour.
Daiva BalamTelugu film. Second half of the film and other segments in colour.
Veerapandiya KattabommanGevacolorTamil film. Shot entirely in Gevacolor, then prints released in Technicolor.
Athisaya PennPartly in GevacolorTamil film. Film was shot in Gevacolor. The climax of this film was shot in Technicolor for 45 minutes.
Adutha Veetu PennPartly in colour1960Tamil film. The song "Enakkaga Nee Raja" was shot in colour.
Kuzhandhaigal Kanda KudiyarasuTamil film. Some parts of the film appeared in colour.
Pillalu Techina Challani RajyamTelugu film. Some parts of the film appeared in colour.
Makkala RajyaKannada film. Some parts of the film appeared in colour.
RunanubandhamTelugu film .
Sri ValliColour1961Tamil film.
Sabarimala Sri AyyappanOnly Malayalam film in Gevacolor
Kappalottiya ThamizhanPartly in colourTamil film. A song sequence shot in colour.
Aradhana1962Telugu film. Song sequence of "Ohoho Mavayya" in colour.
Lava KusaGevacolor1963Last Tamil film to be shot in Gevacolor.
Lava KusaThe first full length Telugu film to be shot in Gevacolor.

Malaysian films

Title Color Year Notes Ref.
Buloh PerinduGevacolor1953First feature film in Malaysia shot in Gevacolor.
Ribut Gevacolor 1956 Third colour film in Malaysia and the second Gevacolor film.
Mahsuri Gevacolor 1959 Third Gevacolor in Malaysia

See also

References

  1. Susan Hayward (2013). Cinema Studies: The Key Concepts (4 ed.). Routledge. p. 86. ISBN 978-1135120856.
  2. Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. p. 502.
  3. 1 2 Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. pp. 544–545.
  4. 1 2 3 4 5 Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. p. 582.
  5. "Suspiros de Triana de Ramón Torrado (1955) contada por Dqvlapeli Blog".
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