"Grown Woman"
Promotional single by Beyoncé
ReleasedDecember 13, 2023
Recorded2013
Studio
Genre
Length5:10
Label
Songwriter(s)
Producer(s)
Music video
"Grown Woman" on YouTube

"Grown Woman" is a song by American singer Beyoncé, and was chosen as the promotional single for Beyoncé's fifth Pepsi campaign commercial in 2013.[1][2][3] Originally written and recorded for potential inclusion on her fifth studio album Beyoncé (2013), it was instead only included as a bonus video on the Visual disc of the album.[4] Music publication Uproxx considered the song a "fan favourite" with "African-influenced drums and Bey's empowered vocals", and the Evening Standard christened the song her "latest feminist anthem".[5][6] Several unofficial remixes released in 2013 received unsolicited airplay, causing the song to chart for eight weeks on the Billboard Dance Club Songs chart.[7] The song eventually received an official release on December 13, 2023, to coincide with the tenth anniversary of the surprise release of Beyoncé.[8]

Background and composition

"Grown Woman" was written by Beyoncé, Timothy Mosley, Chris Godbey, Garland Mosley, Kelly Sheehan, Terius Nash, Darryl Pearson, and Jerome Harmon for reported inclusion onto what became her 2013 eponymous fifth album. The Los Angeles Times described the song as "an aggressive affirmation of her prowess over five minutes of frenetic African-influenced rhythms, tribal chants and multiple vocal breakdowns."[9] The publication also noted an expansion on the sound of Fela Kuti-influenced 4 single “End of Time", integrating African chants into the beat.[9] MTV noted "Bhangra-esque" influences in the production.[10] Lyrically, the song continues Beyoncé's thread of female empowerment, building on the "warrior queen motifs" of "Run the World (Girls)".[11]

Several unofficial versions appeared on various music streaming services at the conclusion of the campaign, before a full leak of the original version was reported by USA Today and several other music publications in both May and August 2013.[12][13]

A full-length visual was released alongside 16 other visuals and 14 songs on the album's December 13, 2013 release date, but no official audio was released.[14]

Reception

The song was met with critical acclaim. Men's publication GQ described the song as "sexy" and "classic Queen Bey", with a "perpetually stuck-in-your-head dance beat."[15] Fact favorably compared the recording to Mosley's work on Justin Timberlake's The 20/20 Experience, mentioning the "playful and experimental form" of his instrumentals, described as "two parts moombahton, one part Song Of The South."[11] The Los Angeles Times described the song as "an empowering female anthem tailor-made for dance floors and repeat blasting in car stereos."[9] The Michigan Chronicle mentioned the "tribal" influences, and predicted the record was "bound to be the ladies summer anthem..."[16] Notion highlighted the "zestful melody and up-tempo flow... guaranteed to get you grooving in no time."[17] Slate writer Forrest Wickman stated that the song "adheres to four pillars of Beydom": "A syncopated, uptempo beat, stabs of brass or synths to go over it, a chorus of female shout-along voices and a message of female empowerment."[18]

Music videos

60 seconds of the song were utilized for "Mirrors": the Pepsi campaign commercial in April 2013, directed by frequent Beyoncé collaborator Jake Nava, whom she had previously worked with on "Crazy in Love", "Baby Boy", and "Single Ladies (Put a Ring on It)", among others.[10][19] "I had so much fun collaborating on this campaign with Pepsi," Beyoncé stated in a 2013 statement to Billboard. "I got to re-live some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional. I'm proud of those moments and they all connect in some way and have helped me evolve into who I am today."[2] In the commercial, Beyoncé takes a brief beverage break in the midst of a dance rehearsal in front of several mirrors, when Beyoncé is suddenly surrounded by various iterations of herself performing in past videos.[10][20]

A full music video was released on December 13, 2013, as a bonus video on the Visual disc of Beyoncé's fifth studio album Beyoncé (2013).[21] Also directed by British director Jake Nava, the video features Beyoncé as a "gum-chewing beauty-queen" reminiscing on her trophy-winning pageant past, using CGI technology to sing the song as younger versions of herself in "VHS-grainy" home video footage.[22] Beyoncé is transported to a "psychedelic" space for the dance breakdown, with multiple cloned Beyoncés dancing alongside close friend Kelly Rowland and mother Tina Knowles.[22]

An alternate version of the video was leaked on April 1, 2014, taking Beyoncé's original concept for her video — pairing home movies with her grown-up self — while adding "exuberantly animated doodles and extra bling".[23]

Live performances

Beyoncé performing "Grown Woman" in Montreal with Les Twins.

Beyoncé performed the song for the first time on April 24, 2013 at her Mrs. Carter Show World Tour concert in Paris, France.[24] Wearing a colorful Kenzo dress, she performed the song in its entirety toward the end of her sold-out show alongside Les Twins.[24]

Personnel

  • Beyoncé – producer, composer, lyricist
  • Timbaland – producer, composer, lyricist
  • Jerome "J-Roc" Harmon – co-producer, composer, lyricist
  • Darryl Pearson – co-producer, composer, lyricist
  • Chris Godbey – composer, lyricist, mixing engineer, recording engineer
  • Kelly Sheehan – composer, lyricist
  • Terius Nash – composer, lyricist
  • Garland Mosley – composer, lyricist
  • Ismael Koyate – background vocals
  • The Superpower Horns – horns
  • Cole Kamen-Green – trumpet
  • Nick Videen – saxophone
  • Drew Sayers – saxophone
  • Alex Asher – trombone
  • Stuart White – recording engineer
  • Colin Leonard – mastering engineer
  • Matt Weber – assistant engineer
  • Gloria Kaba – assistant engineer
  • Fred Sladkey – assistant engineer

Charts

2013 weekly chart performance for "Grown Woman"
Chart (2013) Peak
position
US Dance Club Songs (Billboard)[7] 28
2023 weekly chart performance for "Grown Woman"
Chart (2023) Peak
position
UK Singles Downloads (OCC)[25] 67
UK Singles Sales (OCC)[26] 76

Certifications

Certifications for "Grown Woman"
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[27] Gold 30,000‡

‡ Sales+streaming figures based on certification alone.

Release history

"Grown Woman" release history
Region Date Format(s) Version Label(s) Ref.
Various July 21, 2013 Streaming Monsieur Adi remix Self-released [28]
Nervo remix [29]
Ralphi Rosario remixes
Psyko Punkz remix
December 13, 2023 Original [4]

References

  1. ↑ Hughes, Hilary (January 30, 2019). "She Will Rock You: Rewinding Beyonce's Best Pepsi Commercials". Archived from the original on April 27, 2023. Retrieved December 15, 2023.
  2. 1 2 Ramirez, Erika (April 4, 2013). "Beyonce Previews New Song, 'Grown Woman,' In Pepsi Commercial". Archived from the original on March 30, 2023. Retrieved December 15, 2023.
  3. ↑ Harris, Aisha (April 25, 2013). "Is Beyoncé Breaking New Ground by Debuting Her Songs in Commercials?". Archived from the original on December 10, 2022. Retrieved December 4, 2023 – via slate.com.
  4. 1 2 Denis, Kyle (December 13, 2023). "Beyoncé Drops 'Grown Woman' on Streaming to Celebrate 10 Years of Her Self-Titled Album". Archived from the original on December 13, 2023. Retrieved December 15, 2023.
  5. ↑ "Beyoncé Finally Shared 'Grown Woman' On Streaming Platforms". December 13, 2023. Archived from the original on December 23, 2023. Retrieved December 15, 2023.
  6. ↑ Butter, Jasmine Gardner, Susannah (May 23, 2013). "Beyonce: the making of a Grown Woman". Evening Standard. Archived from the original on December 23, 2023. Retrieved December 16, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. 1 2 "Beyoncé | Biography, Music & News". Billboard. Archived from the original on 2022-06-21. Retrieved 2023-12-23.
  8. ↑ Guy, Zoe (December 13, 2023). "'Grown Woman' Is Grown Enough for Streaming Services". Vulture. Archived from the original on December 16, 2023. Retrieved December 23, 2023.
  9. 1 2 3 "Five things to love about Beyonce's 'Grown Woman'". Los Angeles Times. May 21, 2013. Archived from the original on December 23, 2023. Retrieved December 15, 2023.
  10. 1 2 3 "Beyonce's New Pepsi Commercial Reveals 'Grown Woman,' Resurrects All Of Our Favorite Beyonces (VIDEO)". MTV.
  11. 1 2 "Hear Beyoncé's new Timbaland collaboration, 'Grown Woman'". Fact Magazine. May 21, 2013. Archived from the original on December 6, 2021. Retrieved December 15, 2023.
  12. ↑ Gardner, Elysa. "Beyonce is 'Grown Woman' in new single". USA TODAY. Archived from the original on 2013-06-09. Retrieved 2023-12-15.
  13. ↑ "Is Beyonce's 'Grown Woman' Officially Here? - SPIN". Archived from the original on 2023-03-22. Retrieved 2023-12-15.
  14. ↑ "Beyonce's 'Grown Woman' Music Video: Look By Look". MTV. Archived from the original on 2023-06-06. Retrieved 2023-12-15.
  15. ↑ Ortiz, Jen (May 21, 2013). "Beyoncé's New Song Leaks: "Grown Woman"". GQ. Archived from the original on June 8, 2023. Retrieved December 15, 2023.
  16. ↑ "Listen: Beyonce releases "Grown Woman"". May 21, 2013. Archived from the original on March 25, 2023. Retrieved December 15, 2023.
  17. ↑ Staff, Notion (December 15, 2023). "Notion Now: Eyedress, Beyoncé, Meekz". Notion. Archived from the original on December 23, 2023. Retrieved December 16, 2023.
  18. ↑ Wickman, Forrest (May 21, 2013). "Beyoncé Is a "Grown Woman" on New Single". Archived from the original on October 2, 2022. Retrieved December 16, 2023 – via slate.com.
  19. ↑ Blistein, Jon (April 4, 2013). "Beyonce Faces Self in 'Grown Woman' Ad". Archived from the original on January 23, 2023. Retrieved December 15, 2023.
  20. ↑ Lifer, Sarah St. "Beyonce Pepsi Ad - Previews New Song Grown Woman 2013". www.refinery29.com. Archived from the original on 2020-08-15. Retrieved 2023-12-15.
  21. ↑ "Beyoncé – "Grown Woman" Video". December 19, 2013. Archived from the original on December 15, 2023. Retrieved December 15, 2023.
  22. 1 2 "Beyonce Twerks With Kelly Rowland in Surreal 'Grown Woman' Video - SPIN". Archived from the original on 2022-01-19. Retrieved 2023-12-15.
  23. ↑ "Beyoncé's "Grown Woman" Gets An Alternate Video: Watch". Time. April 1, 2014. Archived from the original on December 14, 2023. Retrieved December 15, 2023.
  24. 1 2 "Beyoncé Performs 'Grown Woman' Live in Paris". Archived from the original on 2023-11-25. Retrieved 2023-12-15.
  25. ↑ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved December 17, 2023.
  26. ↑ "Official Singles Sales Chart Top 100". Official Charts Company. Archived from the original on December 17, 2023. Retrieved December 17, 2023.
  27. ↑ "Brazilian single certifications – Beyoncé – Grown Woman" (in Portuguese). Pro-Música Brasil. Retrieved December 19, 2023.
  28. ↑ Porter, Graham (July 21, 2013). "Beyoncé - Grown Woman (Monsieur Adi Remix)". Archived from the original on March 29, 2023. Retrieved December 15, 2023.
  29. ↑ DeMarco, Patrick (July 25, 2013). "PLAYDAR: Peace Bisquit Releases Three Free Beyonce Remixes | G Philly". Archived from the original on January 28, 2021. Retrieved December 23, 2023.
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