HDFC Securities
TypePrivate
IndustryFinancial services
Stockbrokerage
Mutual funds
Capital markets
Founded2000
Headquarters
Mumbai, Maharashtra
,
India
Area served
Worldwide
Key people
Bharat Shah, Chairman
Dhiraj Relli Managing Director & CEO
ParentHDFC Bank

HDFC Securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a private sector bank in India. HDFC Securities was founded in year 2000 and is headquartered in Mumbai, with branches across major cities and towns in India.[1]

HDFC Bank has helped many businesses in Mumbai for over 22 years and the quarter is located in Mumbai, Maharashtra,İndia

History

HDFC Securities is the stock-broking arm of India’s largest private-sector lender, HDFC Bank,[2] and began operations in April 2000. It began as a joint venture between HDFC Bank Limited, HDFC Limited and Indocean eSecurities Holdings Limited.[3]

Along with its stock broking services, HDFC Securities is a distributor of financial products. In 2006, HDFC Bank bought HDFC Ltd's stake and in 2008, it acquired another 4% from Indocean eSecurities. Currently, HDFC Securities is a subsidiary of HDFC Bank.[4][5]

Management

  • Bharat Shah - Chairman, HDFC securities Limited [6]
  • Dhiraj Relli - Managing Director & CEO, HDFC securities Limited[7]
  • CV Ganesh - Chief Operating Officer & Chief Financial Officer[8]

Business

HDFC Securities Ltd is the stock broking and distribution arm of the HDFC Group. It is a corporate member of both the Bombay Stock Exchange (BSE) and the National Stock exchange (NSE). In 2019, it entered into a partnership with Stockal, a US-based financial platform and launched GlobalInvesting.in, which allows its customers to directly invest in Nasdaq listed US stocks.[2]

Products and services

  • Equities – Investment in stocks of listed companies
  • Mutual Funds – Investment in mutual funds including equity, hybrid, tax saving or debt schemes from asset management companies
  • SIPs – Systematic investment plan that allows automated investments
  • IPOs - Investment in initial public offerings (IPO)
  • Derivatives – Hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
  • Bonds, NCDs & Corporate FDs – Investment in fixed income instruments such as bonds, NCDs and Corporate FDs
  • ETFs - Investment in exchange-traded funds
  • Value Added Services - Provides investing and trading ideas, along with financial tools and calculators, tax solutions, will planning and robot advisors.
  • MCX - Investment in bullion, metals, energy and agricultural commodities[9]
  • smallcases - Investment in a curated basket of stocks based on a theme or market trend.[10][11]

In 2021, it introduced a customer tool for chart analysis based on the patterns of various stock movements.[12] The tool is integrated with the HDFC Securities mobile app.[12]

Milestones

HDFC Securities was established in April 2000 as a joint venture among HDFC Bank Limited, HDFC Limited, and Indocean eSecurities Holdings Limited.[13] The company inaugurated its first branch in Mumbai in the same month.

In May 2000, HDFC Securities launched its own website, enabling customers to access information and services online. The company further expanded its operations in June 2000 by commencing stock trading on the Bombay Stock Exchange, and in August 2000, it began stock trading on the National Stock Exchange.

A significant milestone was reached in November 2000 when HDFC Securities introduced online trading, providing a convenient and efficient platform for investors.

Building on its success, the company rolled out online trading in Futures & Options in August 2003, offering customers broader investment options. In January 2006, HDFC Securities introduced an online IPO/FD system, allowing investors to invest in IPOs and Corporate Fixed Deposits online.

In March 2008, HDFC Securities pioneered the concept of SIP(Systematic Investment Plan) in equities by launching Do-It-Yourself (DIYSIP) in equities and ETFs, enabling investors to plan their investments in a systematic manner.[14]

HDFC Securities expanded its mobile trading platform further by introducing Futures & Options trading on mobile in June 2011.[15] In December 2011, the company launched exclusive mobile trading apps for Android phones and Blackberry, followed by a dedicated app for iPhone in March 2012.[16]

Recognizing the importance of retirement planning, HDFC Securities started offering the National Pension System in June 2012,[17] providing customers with a platform to plan for their retirement.

In June 2013, the company introduced e-filing of Income Tax Return, simplifying the tax filing process for its customers.[18] Additionally, HDFC Securities launched an online mutual fund service in the same year, enabling customers to invest in mutual fund units through their trading accounts.

Continuing its focus on customer convenience, HDFC Securities brought DIY (Do-It-Yourself) SIP online in July 2013, allowing investors to invest, track, and anage their DIYSIP investments online.

The company continued to enhance its mobile trading experience by launching an exclusive trading app for iPad in April 2014. In June 2014, a next-generation trading app for iPhone was introduced, providing investors with a holistic investment experience.[19]

Embracing the latest technology trends, HDFC Securities introduced virtual assistant service through voice-based IoT devices on Google Home, Google Assistant, and Amazon Alexa in May 2018. The virtual assistant, named "Arya," [20] allows users to open accounts, explore investment options, and invest in stocks and mutual funds using voice commands.

HDFC Sky

HDFC Sky is a trading and investment platform launched by HDFC Securities in September 2023, positioned to compete with established stockbroking platforms such as Zerodha and Groww. It offers a range of services to investors and traders and is distinguished by its user-friendly interface, which is considered by some to be superior to that of HDFC Securities.[21] Functioning as all-in-one app, HDFC Sky provides access to various financial instruments, including equities, commodities, derivatives, mutual funds, and more. The disocunt brokerage platform is designed to cater to a broad user base, from seasoned traders to individuals new to the world of investing. HDFC Sky seeks to provide a cost-effective and comprehensive trading experience in a competitive market landscape.[22]

Awards or recognitions

2010: Runner up in the "Best e-brokerage House" category by Outlook Money[23]

2011: "Largest e-brokerage house" by BSE-Dun & Bradstreet[23]

2013: Runner up in the "Best e-brokerage House" category by Outlook Money[24]

2014: "Best Financial Markets Technology Implementation of the Year" award by The Asian Banker[25]

2014: Zee Business – India's Best Market Analyst Award 2014 under Equity Banking[26]

2016: Runner up in the "Best e-brokerage House" category by Outlook Money[27]

2017: Winner in "Retail Broking" category by Outlook Money[28]

References

  1. ↑ "Company Overview of HDFC Securities Limited". businessweek.com. Archived from the original on 23 March 2011. Retrieved 22 January 2015.
  2. 1 2 "Now, invest in stocks on Nasdaq via HDFC Securities". The Financial Express. 26 September 2019. Retrieved 15 May 2021.
  3. ↑ "Rating Rationale". www.crisil.com. Retrieved 22 October 2021.
  4. ↑ "History". hdfcsec.com. HDFC securities. Retrieved 23 January 2015.
  5. ↑ "HDFC securities Trading Platform, Demat Brokerage, Charges and Reviews". stockamj.com/. 20 June 2014. Retrieved 22 January 2015.
  6. ↑ "Bharat Shah: Executive Profile & Biography". businessweek.com. Bloomberg Business Week. Archived from the original on 24 January 2015. Retrieved 22 January 2015.
  7. ↑ "HDFC Securities appoints Dhiraj Relli as MD and CEO". The Financial Express. 15 June 2015. Retrieved 16 June 2015.
  8. ↑ "C.V. Ganesh Executive Profile & Biography". investing.businessweek.com/. Bloomberg Business Week. Retrieved 22 January 2015.
  9. ↑ "HDFC Securities launches commodity derivatives trading on MCX". The Economic Times.
  10. ↑ Dhanorkar, Sanket (25 March 2019). "What is Smallcase? Should you invest in stocks via these?". The Economic Times. Retrieved 6 May 2019.
  11. ↑ "HDFC securities smallcases". HDFC securities website.
  12. 1 2 "HDFC securities brings superior charting experience to its customers". Express Computer. 29 April 2021. Retrieved 15 May 2021.
  13. ↑ "HDFC Securities Limited" (PDF). icra.in. ICRA. Retrieved 22 January 2015.
  14. ↑ "Now you can buy stocks through SIPs". The Economic Times. 24 January 2011. Retrieved 22 January 2015.
  15. ↑ "HDFC Securities has announced mobile phone apps for trading". The Economic Times. 5 January 2012. Retrieved 22 January 2015.
  16. ↑ "HDFC Securities launches Mobile Trading Apps". India Infoline. 4 January 2012. Retrieved 22 January 2015.
  17. ↑ "HDFC Securities appointed official distributor for National Pension System by PFRDA". The Economic Times. 2 October 2012. Retrieved 22 January 2015.
  18. ↑ "HDFC securities Trading Platform, Demat Brokerage, Charges and Reviews". 20 June 2014. Retrieved 22 January 2015.
  19. ↑ "HDFC Securities launches mobile trading apps". Digit. No. 5 - Jan - 2012. Retrieved 22 January 2015.
  20. ↑ "HDFC Securities launches mobile trading apps".
  21. ↑ "HDFC Sec takes on Zerodha, Groww with new platform 'Sky', bets big on margin trading facility". Moneycontrol. 25 September 2023. Retrieved 7 October 2023.
  22. ↑ Livemint (26 September 2023). "HDFC Securities launches discount broking all-in-one app, HDFC SKY". mint. Retrieved 7 October 2023.
  23. 1 2 "HDFC Securities". marketcalls.in/. Retrieved 22 January 2015.
  24. ↑ "HDFC Securities is recognized for its trading platform that runs on Securities Trading and Securities Processing Solutions from TCS BaNCS". tcs.com/. Retrieved 22 January 2015.
  25. ↑ "The Asian Banker Financial Markets Awards". asianbankerawards.com/. Retrieved 22 January 2015.
  26. ↑ "Zee Business presents 'India's Best Market Analyst' Awards 2014". Zee News. 13 December 2014. Retrieved 22 January 2015.
  27. ↑ "The winners of Outlook Money Awards 2016". outlookindia.com. Retrieved 19 April 2017.
  28. ↑ "16th edition of Outlook Money Awards". OutlookMoney.com. 13 March 2018. Retrieved 24 July 2018.
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