"Arabic Kuthu"
Arabic Kuthu song cover featuring actors Vijay and Pooja Hegde
Single by Anirudh and Jonita Gandhi
from the album Beast
LanguageTamil
Released14 February 2022
Recorded2022
StudioAlbuquerque Records, Chennai
Panchathan Record Inn and AM Studios, Chennai
Strings 7 Studio, Chennai
My Studio, Kochi
YRF Studios, Mumbai
GenreEDM, kuthu, Arabic music, dance, pop
Length4:40
LabelSun Pictures, Sun TV (publisher)
Composer(s)Anirudh
Lyricist(s)Sivakarthikeyan
Producer(s)Anirudh
Beast track listing
  1. "Arabic Kuthu"
  2. "Jolly O Gymkhana"
  3. "Beast Mode"
Music video
"Arabic Kuthu" on YouTube

"Arabic Kuthu" is a 2022 Indian song and the first single in the soundtrack of the Tamil-language film Beast, directed by Nelson. Starring Vijay and Pooja Hegde, the film is produced by Kalanithi Maran under the studio Sun Pictures. The track is composed by Anirudh, who also sang the track alongside Jonita Gandhi,[1] while the lyrics for the track were written by actor Sivakarthikeyan. The first single to be released from the album, being highly expected from fans, was delayed multiple times.[2]

The single was released on Valentine's Day (14 February 2022).[3][4] It subsequently became the most-viewed and liked South Indian song within 24 hours, garnering 25 million views within a short period, and also the fastest South Indian song to cross 50 million views.[5] The lyrical video has crossed more than 500 million views[6] and the music video crossed over 400 million views in YouTube.[7][8] The music video also peaked at no. 1 on the YouTube Global Music Video charts.[9]

Composition

This film marks Anirudh's third collaboration with Vijay after Kaththi (2014) and Master (2021), and with Nelson after Kolamaavu Kokila (2018) and Doctor (2021).[10][11] Anirudh composed the tracks during mid-July 2021.[12] In order to experiment with the film's music, he had composed this particular track in the style of Arabic music and featured lyrics in both Tamil and Arabic.[13][14] The opening phrase, "Halamithi Habibo" translates to "I dreamed of my lover".[15] Sivakarthikeyan wrote the lyrics to the track in mid-August 2021.[16][17]

According to reports and as per the name, the track is a fusion Arabic music and Kuthu (a type of Tamil folk music).[18] It also had mild influences of dance and pop music.[19] The track was sung by Anirudh and Jonita Gandhi, who previously sung for "Chellamma" in Doctor.[1] Anirudh, in his interaction with fans during a Facebook chat session, stated that the work on the first single had been completed and would be released later, and further clarified that all the updates regarding the film will be revealed post-completion of the film's shooting.[20]

Music video

Background and production

The music video, a direct clip from the film itself, features Vijay and Pooja Hegde dancing in an Arabian set. The music video was choreographed by Jani Master.[21] In a deleted tweet, Jani had announced that the rehearsals for the song might take place during mid-April 2021, and the song will be shot within seven days, starting from the first week of May 2021.[22] However, shooting did not take place, due to Vijay's decision to halt shooting in concern with the rise in COVID-19 cases in Tamil Nadu[23] and furthermore, Hegde had also been diagnosed with COVID-19.[24] The song was shot at Gokulam Studios during September 2021.[25][26] To promote the single, Nelson shot a promotional video for the track featuring Vijay, Anirudh, Sivakarthikeyan and himself in December 2021.[27]

Synopsis

In the context of the film, the music video is placed during a wedding in which Preethi (Hegde) meets Veera (Vijay) and describes him as the ideal partner she wished for. After a brief interaction, the music video follows and then is followed by Veera assaulting a man at a wedding for playing riskily with his child, due to Veera's PTSD.

Marketing and release

The single was highly anticipated by fans, and was rumoured to be released on Anirudh's birthday (16 October 2021)[28] and later scheduled for release on Diwali (4 November 2021), neither of these ended up happening.[29] Makers stated that Sun Pictures' commitments to the release of Rajinikanth-starrer Annaatthe, and also the death of Puneeth Rajkumar insisted the makers not to release any update regarding the film on Diwali, which was posted on Ananda Vikatan's exclusive article about the film.[30][31] The single was earlier planned to be released on New Year's Eve (31 December),[32] and later to Pongal (14 January 2022), but could not be launched on that date.[33]

The track was released on the occasion of Valentine's Day (14 February 2022), as Anirudh traditionally released singles on that date.[34] The full music video was released on 9 May 2022, after the theatrical release of the film.[35]

Reception

Audience response

Vijay and Pooja Hegde's rolling step in the music video went viral and became a signature hook step and was recreated by millions[36] in many short-video and social media platforms.[37][38][39][40] Hegde's #ArabicKuthuChallenge went viral in social media,[41][42] and many recreated the signature step.[43]

Critical reviews

The Indian Express stated Sivakarthikeyan's lyrics as the highlights which "likely to go right over the head of the listeners". The review further added "The hook line of the song is 'malama pitha pithadhe' and it's hard to tell what it means. One can't even confidently tell if it has any base in the Arabic language. And that seems to be the fun part of the song. Composer Anirudh wants to make a point that as long as the music is enjoyable, people don't sweat over incomprehensible lyrics. You see, music has no language."[44] Asuthosh Mohan of Film Companion called it as an "interesting fusion of Arabic and kuthu styles, repurposed to his (Anirudh's) own sensibility" and concluded that the track "works as a no-frills earworm that promises to get better with the visuals and choreography". Mohan explored the similarities of the track to that of "Mettalaa Hajbo" by Moroccan artist Karima Gouit, in terms of mood and rhythm.[45] Khushboo Ratda of Pinkvilla reviewed: "Vijay's swag, Pooja Hegde's dance moves and Anirudh's music makes it a party anthem".[46]

Arabic Kuthu Challenge

Pooja Hegde's #ArabicKuthuChallenge went viral in social media,[41][42] and many recreated the signature step.[43] Many celebrities such as Shilpa Shetty, Jacqueline Fernandez, Rakul Preet Singh,[47] Katrina Kaif,[48] Samantha Ruth Prabhu,[49] Keerthy Suresh,[50] Rashmika Mandanna, Varun Dhawan,[51] Atlee,[52] Sivaangi Krishnakumar,[53] Jai, Amritha Aiyer,[54] Yashika Aannand,[55] Krithi Shetty,[56] Vedhika,[57] and Anupama Parameswaran[58] recreated the music video by performing the song's iconic hook step.

The "Arabic Kuthu Challenge" video had a cultural impact on several sportspersons including cricketers Devon Conway, Narayan Jagadeesan, Chezhian Harinishanth,[59] Washington Sundar, Abhishek Sharma, Priyam Garg,[60] Jagadeesha Suchith and Subramaniam Badrinath,[61] all of whom recreated the viral hook step via social medias. Players of the English association football team, Manchester United F.C., additionally took part in the challenge and performed the aforementioned step.[62] Indian badminton player P. V. Sindhu also took part in the fad and recreated the step.[63]

Records

The track garnered over 17 million views in less than 10 hours,[64][65] and eventually surpassed the 24-hour records of "Oo Antava Oo Oo Antava" from Pushpa: The Rise (2021) and "Kalaavathi" from Sarkaru Vaari Paata (2022),[lower-alpha 1] which garnered over 14 and 16 million views within 24 hours, respectively.[68] It registered over 25 million real-time views within 24 hours, setting an all-time record for South India's most viewed song in 24 hours,[69] and also reached the 20-million mark within less than 24 hours.[68][70] It garnered over 2.5 million likes and became the most-liked South Indian song, and the second-most liked Indian song within 24 hours, behind the title track of Dil Bechara (2020).[71] On 18 February, the song had garnered about 50-million views and became the fastest South Indian song to achieve this feat.[5]

According to the digital media company Genius, the track was listed as one among the top 5 songs (in the fourth position) at the global charts and eventually peaked at the top of chart itself.[72] The song reached 100 million views within 12 days breaking the record of "Rowdy Baby" which took 17 days to hit 100 million views.[73]

Other versions

Hindi and Telugu versions of the song titled as "Halamithi Habibo" was released on 4 April 2022.[74] Lyrics of Hindi version was penned by Raqueeb Alam, whereas Sri Sai Kiran penned Telugu version.[75] Malayalam and Kannada versions of the song was released on 21 June.[76][77] Lyrics of Malayalam version was penned by Deepak Ram,[76] whereas Varadaraj Chikkaballapura penned Kannada version.[77] Dinker Kalvala replaced Anirudh in the Malayalam and Kannada versions of the song, while Jonita Gandhi recorded all versions.[76][77]

Live performances

On 8 April 2022, Pooja Hegde, Anirudh and Nelson performed the song at a press meet held at Hyderabad for the film's promotion.[78]

Credits and personnel

Credits adapted from YouTube.[79]

Charts

Chart performances for "Arabic Kuthu"
Chart (2022) Peak
position
India (Billboard)[80]
Arabic Kuthu		 9

Accolades

Awards and nominations received by "Arabic Kuthu"
Award[lower-alpha 2] Date of ceremony[lower-alpha 3] Category Recipient(s) Result Ref.
South Indian International Movie Awards 16 September 2023 Best Female Playback Singer – Tamil Jonita Gandhi Won [81]
Best Male Playback Singer – Tamil Anirudh Ravichander Nominated [82]
Best Lyricist – Tamil Sivakarthikeyan Nominated
Behindwoods Gold Medals 22 May 2022 Golden Voice of the Future (Female) Jonita Gandhi Won [83]
JFW Movie Awards 2 April 2023 Best singer Jonita Gandhi Won [84]

Notes

  1. ↑ The track released a day before "Arabic Kuthu" being launched.[66][67]
  2. ↑ Awards, festivals and organizations are in alphabetical order.
  3. ↑ Date is linked to the article about the awards held that year, wherever possible.

References

  1. 1 2 "Sensational singers of Thalapathy Vijay's 'Arabic Kuthu' song in 'Beast' revealed". IndiaGlitz. 13 February 2022. Archived from the original on 14 February 2022. Retrieved 15 February 2022.
  2. ↑ "First Song From Thalapathy Vijay's Gangster-thriller Beast to be Out Soon". News18. 19 January 2022. Archived from the original on 3 February 2022. Retrieved 8 February 2022.
  3. ↑ "Arabic Kuthu: Beast's first single to be out on February 14". DT Next. 7 February 2022. Archived from the original on 7 February 2022. Retrieved 7 February 2022.
  4. ↑ "Beast Big Update: Here is the First Single Promo from Vijay, Pooja Hegde-Starrer [Video]". ibtimes.co.in. 7 February 2022. Archived from the original on 7 February 2022. Retrieved 8 February 2022.
  5. 1 2 "Beast 'Arabic Kuthu' becomes the fastest South Indian video to reach new milestone!". IndiaGlitz. 19 February 2022. Archived from the original on 21 February 2022. Retrieved 19 February 2022.
  6. ↑ "Arabic Kuthu | Halamithi Habibo -Lyric Video| Beast| Thalapathy Vijay| Sun Pictures| Nelson| Anirudh". YouTube. Archived from the original on 18 February 2022. Retrieved 14 October 2022.
  7. ↑ "WATCH: 400 மில்லியன் பார்வையாளர்களை கடந்து சாதனை படைத்த பீஸ்ட் பட பாடல்!". News18 (in Tamil). 24 February 2023. Archived from the original on 8 April 2023. Retrieved 8 April 2023.
  8. ↑ "Halamithi Habibo From Vijay's Beast Smashes YouTube Records With 200 Million Views". News18. 21 March 2022. Archived from the original on 21 March 2022. Retrieved 21 March 2022.
  9. ↑ "Arabic Kuthu from Vijay's Beast becomes the No.1 music video on music global charts". OTTPlay. Archived from the original on 8 April 2023. Retrieved 8 April 2023.
  10. ↑ "Did You Know, Vijay has sung 'Bad Eyes Villain Theme' in 'Kaththi'?". The Times of India. 9 May 2021. Archived from the original on 24 May 2021. Retrieved 4 July 2021.
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  14. ↑ "'Arabic Kuthu' to 'Why This Kolaveri Di': Songs from Kollywood, that has non-Tamil lyrics". The Times of India. 14 February 2022. Archived from the original on 14 February 2022. Retrieved 15 February 2022.
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  16. ↑ "Sivakarthikeyan's role in Vijay's Beast with Nelson Dilipkumar". The Times of India. 11 August 2021. Archived from the original on 12 August 2021. Retrieved 1 September 2021.
  17. ↑ "Sivakarthikeyan in 'Beast' confirmed?". IndiaGlitz. 12 August 2021. Archived from the original on 12 August 2021. Retrieved 1 September 2021.
  18. ↑ "'Arabic Kuthu' single from Vijay-starrer 'Beast' out on Feb 14". radioandmusic.com. Archived from the original on 21 February 2022. Retrieved 11 February 2022.
  19. ↑ "'பீஸ்ட்' படக்குழுவில் இணைந்த சிவகார்த்திகேயன்". Hindu Tamil Thisai (in Tamil). 12 August 2021. Archived from the original on 12 August 2021. Retrieved 1 September 2021.
  20. ↑ "'Master' composer Anirudh gives out a special update on Vijay's 'Beast'". The Times of India. October 2021. Archived from the original on 16 October 2021. Retrieved 18 November 2021.
  21. ↑ "Thalapathy 65 gets Maari 2 Choreographer!". moviecrow.com. Archived from the original on 21 February 2022. Retrieved 7 February 2022.
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  27. ↑ "Vijay, Sivakarthikeyan, Anirudh, and Nelson wraps up the shoot of the 'Beast' first single promo". The Times of India. 17 December 2021. Archived from the original on 29 December 2021. Retrieved 13 January 2022.
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  30. ↑ மை.பாரதிராஜா (3 November 2021). "ஷாப்பிங்மாலைக் கைப்பற்றும் தீவிரவாதிகள்... காப்பாற்றும் விஜய்! - 'பீஸ்ட்' எக்ஸ்க்ளூசிவ்". Ananda Vikatan (in Tamil). Archived from the original on 6 November 2021. Retrieved 18 November 2021.
  31. ↑ காந்தி, உ சுதர்சன் (8 November 2021). "ஜார்ஜியா பறக்கிறதா 'பீஸ்ட்' டீம்... எப்போது நிறைவடைகிறது ஷூட்டிங் ?". Ananda Vikatan (in Tamil). Archived from the original on 8 November 2021. Retrieved 18 November 2021.
  32. ↑ "Vijay's 'Beast' first single to be released on New Year eve". The Times of India. 8 December 2021. Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  33. ↑ "The big update Thalapathy Vijay fans were waiting for is here". IndiaGlitz. 13 January 2022. Archived from the original on 13 January 2022. Retrieved 13 January 2022.
  34. ↑ "Beast first single Arabic Kuthu: Vijay, Sivakarthikeyan, Nelson Dilpkumar, Anirudh Ravichander unite for a funny skit". The Indian Express. 7 February 2022. Archived from the original on 7 February 2022. Retrieved 7 February 2022.
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  36. ↑ "Vijay gets netizens dancing to Halamathi Habibo's groovy beats". TelanganaToday.com. 16 February 2022. Archived from the original on 16 February 2022. Retrieved 10 January 2020.
  37. ↑ "Five Women's day celebrations that were ruled by 'Arabic Kuthu' song". The Times of India. 11 March 2022. Archived from the original on 12 March 2022. Retrieved 12 March 2022.
  38. ↑ "அரபிக் குத்து... இது விஜய் டிவி பிரபலங்களின் வெர்ஷன்!". Samayam.com (in Tamil). 16 February 2022. Archived from the original on 16 February 2022. Retrieved 10 January 2020.
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  42. 1 2 "Pooja Hegde nails 'Arabic Kuthu' challenge, shows off killer dance moves on a yacht". DNA India. 16 February 2022. Archived from the original on 16 February 2022. Retrieved 10 January 2020.
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