Rev
Two bottles of blue Rev Energy
TypeAlcopop
Introduced2000
Alcohol by volume 7.0%
FlavourOriginal ("Blue"), Watermelon + Grapefruit ("Red"), Mulberry ("Purple, Quebec only)
VariantsRev Energy, Rev Low (discontinued), Rev Factor (discontinued)
WebsiteGeloso Group Quebec

Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Malt beverage versions are also available in cans instead of plastic bottles.[1] Rev was originally manufactured by FBM Distilleries in Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group[2][3] and distributed exclusively within Canada under license from Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple").[4] The Mulberry flavour is sold only in Quebec,[5] with all over flavours being available in all other provinces.[6] The vodka based flavours, which are not produced by the Geloso Group, are available in red and blue (original) flavours. Rev Low, a purple, low calorie flavour of the drink, Rev Factor, as well as green and yellow flavours have been discontinued. The drink is sold in packs of four 330 ml (12 imp fl oz; 11 US fl oz) bottles,[7] single 330 ml (12 imp fl oz; 11 US fl oz) or 473 ml (16.6 imp fl oz; 16.0 US fl oz)[6] bottles, and 355 ml (12.5 imp fl oz; 12.0 US fl oz) cans.[2]

Rev was introduced in April 2000, as a beverage marketed towards rave and nightclub culture.[8]

Rev-Bomb

Rev-Bomb
Cocktail
A shot of Jägermeister dropped into Rev creates a Rev-bomb.
TypeMixed drink
Standard drinkwareA pub glass and a shot glass.

Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb.[9] This drink is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a shot glass filled with liquor into another drink.

Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink.[10]

See also

References

  1. ↑ "REV ORIGINAL". The Beer Store. Retrieved 2022-12-06.
  2. 1 2 "REV Ontario". Geloso Group of Companies. Retrieved 2022-12-06.
  3. ↑ "REV Quebec". Geloso Group of Companies. Retrieved 2022-12-06.
  4. ↑ "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  5. ↑ "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  6. 1 2 "Rev Watermelon Grapefruit 473ml". Parkside Liquor Beer & Wine. Retrieved 2022-12-06.
  7. ↑ "Bacardi Rev Original". PEI Liquor Control Commission. Retrieved 2022-12-06.
  8. ↑ "Rev all the rage with club crowd". The Eyeopener. 27 September 2000. Retrieved 2019-04-14.
  9. ↑ McGuire, Virginia Clare (1 July 2013). "13 Canadian Alcoholic Beverages for Your Canada Day Boozing". Mental Floss. Archived from the original on 31 January 2023. Retrieved 28 December 2023.
  10. ↑ Cohen, Ian (October 6, 2022). "The Beautiful Blue Twisted Fantasies of Alvvays". The Ringer. Retrieved October 6, 2022.
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