The origins of "Hershey Hockey"

Hershey Ice Palace 1932 amateur hockey program

The history of Hershey hockey goes back to a series of amateur hockey matches played in Hershey between college teams beginning in early 1931. The first such formal hockey game ever played in Hershey took place on February 18, 1931, when Penn A.C. and Villanova University faced off in the 1,900-seat Hershey Ice Palace. Nine months after that successful inaugural contest, Swarthmore Athletic Club moved into the Ice Palace, where they played their first game on November 19, 1931, against Crescent A.C. of New York City. In the lineup that night for Crescent was a 23-year-old center named Lloyd S. Blinco, a native of Grand Mere, Quebec, who came to Hershey the next season and would remain continuously associated with Hershey hockey for a half century as a player, coach, and manager.^[1][2]

The popularity of these amateur hockey matches prompted chocolate-maker and amusement park operator Milton Hershey and his long-time entertainment and amusements chief, John B. Sollenberger, to bring pro hockey to Hershey by sponsoring a permanent team. To that end, Mr. Hershey established the Hershey Hockey Club (now called the Hershey Bears Hockey Club) in 1932, which is now the oldest such continuously operating professional ice hockey management organization (the players themselves were ostensibly amateurs during the first few years) in North America outside of those operating the "Original Six" clubs of the National Hockey League in Montreal, Toronto, Boston, New York, Chicago, and Detroit, which were all established in or before 1926. The first hockey team the organization iced was the amateur Hershey B'ars in the newly formed Tri-State Hockey League which included three other teams from Philadelphia, Baltimore, and Atlantic City. After a single season in 1932–33, that circuit reformed itself into a larger, seven-club Eastern Amateur Hockey League in which Hershey played first as the "Chocolate B'ars" (1933–1934), then again as the "B'ars" (1934–1936), and finally from 1936 to 1938 as the "Hershey Bears", a name adopted in response to criticism levied by New York sportswriters and the league that the "B'ars" moniker was too commercial. (These writers had already informally dubbed the club as the "Bears from Penn's Woods" when they visited Madison Square Garden to play the New York Rovers.)^[1][2]

On December 19, 1936, the newly renamed EAHL Bears also moved from the confines of the Ice Palace (where they had to play on a small, 60x170-foot rink) into the newly constructed 7,286-seat Hersheypark Arena (then known as the "Hershey Sports Arena") built immediately adjacent to the older venue. Over the next 66 seasons, Bears' teams played a total of 2,280 EAHL and AHL regular season and playoff games at the Hersheypark Arena, which served as the home to hockey in Hershey from 1936 to 2002. Since 2002 the AHL Bears have used Hersheypark Arena as their practice arena only.^[1][2]

The Bears won the 1937 EAHL championship, then played in an international tournament arranged by the Canadian Amateur Hockey Association (CAHA) to determine a world's amateur champion, in direct conflict with the actual 1937 Ice Hockey World Championships.^[6] The CAHA tournament was hosted at Maple Leaf Gardens in Toronto, and invited the champions of the 1937 Allan Cup (Sudbury Tigers), the 1937 Memorial Cup (Winnipeg Monarchs), the EAHL (Hershey Bears) and the English National League (Wembley Lions).^[6] The schedule for the competition was a six-game double round-robin tournament from April 17 to 24, followed by a best-of-three game final series between the top two teams.^[7] CAHA representative W. A. Hewitt announced the shortening of the series due to poor attendance. The game between Hershey and Winnipeg was cancelled as both teams went home early, with the tournament being completed by a best-of-three series between Sudbury and Wembley,^[8] which Sudbury won on a sudden death overtime goal by George Hastie in the third game.^[9]

The 1932–33 Hershey B'ars at the Ice Palace, Hershey's first pro hockey team (Tri-State Hockey League)

The Bears join the IAHL

Newspaper clipping of The Philadelphia Record on June 29, 1938, covering the admission for the Hershey Bears

Since 1936, the Canadian–American Hockey League and International Hockey League had formed an eight-team "circuit of mutual convenience" playing an interlocking schedule as the International-American Hockey League.

On June 28, 1938, the Can-Am and IHL formally merged into a single league under the IAHL name. One of the first acts of the newly merged league, which became the American Hockey League in 1940, was to grant an expansion franchise to the Hershey Bears Hockey Club, which at the time still owned and operated the EAHL Hershey Bears, the then three-time regular-season champions of that league. The new Bears took the Bisons' place in the IAHL's West Division, allowing the IAHL to play a balanced schedule for the first time in over two years. While the new Bears began play in the IAHL in 1938, the hockey club also continued to operate an EAHL team, the Hershey Cubs, for one more season before leaving that league altogether. In 1977 Hershey became the only original AHL hockey club to have continuously iced a team in the same city since the league's inaugural season as a fully merged league when the Rhode Island Reds franchise was sold and moved to New York state as the Binghamton Dusters after the 1976–77 campaign.^[1]

Hershey Hockey Club program and guide (1938–39)

Defenseman Henry J. "Hank" Lauzon, an original EAHL B'ar, became the first player to sign with the new Bears. The former EAHL club's coach, Herb Mitchell, guided the IAHL Bears for their first three seasons. The Bears made a very good account of themselves in their first IAHL campaign, winning the West Division with a 31–18–5 record—the first of 16 regular-season division titles. However, they were defeated in the first round of the Calder Cup playoffs by the New York Rangers' top farm team, the Philadelphia Ramblers, three-games-to-two. Defenseman Herb Kalbfleisch became the first Hershey player to be named a First Team All Star that year while goalie Alfie Moore took Second Team honors behind the Ramblers' Bert Gardiner.^[2][3]

Former Boston Bruins' coach and Hockey Hall of Fame member (elected 1971) Ralph "Cooney" Weiland guided Hershey throughout the war years winning regular-season titles in 1942–43 and 1943–44.^[3] The Bears' 13 losses in 1942–43 are still the fewest by the club in a single season while Wally Kilrea's 99 points (31-68) that season gave Hershey its first of ten AHL scoring champions. Hershey won their first of 12 Calder Cup titles in 1947 under second year coach Don Penniston while also winning their fourth Division title in just nine seasons that year dominating the AHL's East with 84 points (25 more than second-place Springfield) on a record of 36–16–12 behind All Star goalie Harvey Bennett, Sr. In the playoffs, Hershey defeated the Western Division champion Cleveland Barons in a four-game first-round sweep outscoring them 24–3 before winning the Calder Cup finals in seven games over the Pittsburgh Hornets.^[2][3]

In 1948, 21-year-old Winnipeg-born center Arnie Kullman joined the Bears, and except for 13 games with the Boston Bruins in 1949–50, he played his entire twelve-year career in Hershey. When Kullman retired in 1960 he had amassed 629 points on 253 goals and 376 assists in a Hershey uniform, a total which would only be eclipsed by Tim Tookey (with whom he shared number nine that was eventually retired in honor of both players) and Mike Nykoluk. Kullman's 753 games as a Bear is also second only to Nykoluk's 972.^[3]

1950s–1960s

Arnie Kullman (1948–60)

From 1950 to 1956 the Bears were coached by a pair of former Boston Bruin defensemen: Johnny Crawford (1950–52), who guided Hershey to another division title in 1951–52, followed by player-coach Murray Henderson (1952–56). In 1953–54, center George "Red" Sullivan became the second Bear to win a scoring title and the first to be named the league's MVP, collecting 119 points (30-89) in 69 games to set an AHL regular-season scoring record which stood for almost thirty years, while his 89 assists that season is still an AHL record six decades later.^[2][3]

Although never an All Star, another player to briefly skate in Hershey during this era was Don "Grapes" Cherry who as a coach (Rochester, Boston, Colorado) and later a broadcaster became and still remains one of the game's most visible and controversial figures. As a 20-year-old defenseman Cherry made his professional debut with the Bears during the 1954–55 season and also played for the club in 1956–57. As a TV personality and longtime commentator on Hockey Night in Canada, this former Bear is one of the best-known figures in Canada in any field.^[2]

With the demise of the AHL Pittsburgh Hornets in 1956, Bears managers John Sollenberger and Lloyd Blinco were able to acquire the services of seven of the recent Calder Cup champion Hornets' best players including four-time All Star goalie Gil Mayer and the AHL's eventual all-time scoring leader Willie Marshall (523–852—1,205).^[3] The most important from Pittsburgh, however, was the AHL's only five-time First-Team All-Star defenseman, Frank S. Mathers, who remained active with the Bears for an unprecedented thirty-five seasons as an All Star defenseman, player-coach, general manager, and club president. Under Mathers' leadership, Hershey won over 1,500 games and six Calder Cup titles while Mathers himself was honored with the Lester Patrick Award in 1987 for his "contributions to hockey in the United States", and in 1992 he became the second individual to be elected to the Hockey Hall of Fame based on a career in the AHL.^[2][3]

While the Mathers era in Hershey started slowly with a fourth-place finish in 1956–57, he led the Bears back-to-back Calder Cup titles in his second and third seasons as a player-coach. With Bobby Perreault and Mayer in goal, the league's top two scorers in linemates Marshall and Dunc Fisher, and Mathers himself earning All Star honors on defense for the sixth time in seven years, the Bears won both the regular season and playoff championships in 1957–58. Although Hershey finished the 1958–59 season with just a .500 record (32-32-6), they defeated the Cleveland Barons in the first round before upsetting the regular-season champion Buffalo Bisons in the finals, four games to two, to win their third Calder Cup title.^[2][3]

From left to right: Don Cherry, Frank Mathers, and Mike Nykoluk. All joined the Bears in the 1950s

In 1958 the Bears also acquired the services of 23-year-old center Mike Nykoluk who had split the previous two seasons between the Toronto Maple Leafs and their AHL club in Rochester.^[2] When Nykoluk retired fourteen years later in 1972, he was the AHL's then fourth (now sixth) all-time leader in points with 881 on 195 goals and 686 assists and his 972 games as a Bear are 219 more than Kullman's second overall 753 in a Hershey uniform.^[3] In 1972 his jersey number eight also became the first to ever be retired by the Bears.^[2]

Although it was more than a decade before the Calder Cup returned to Hershey, during the first half of the 1960s five key players joined the club who would each stay from anywhere from seven to nine seasons: defensemen Barry Ashbee (1962–70) and Ralph Keller (1963-72), and forwards Roger DeJordy (1962–70), Michel Harvey (1963-71) and Gil Gilbert (1965–72). Together they would eventually account for 2,654 games played, 710 goals, 1,251 assists, and 1,961 points as Bears.^[2] While these five and league MVP Mike Nykoluk all helped the Bears win their division's regular-season title in 1966–67, for the first time since 1957–58, on a 38-24-10 record behind the goaltending of First Team All Star Andre Gill and a league-leading 52 goals by DeJordy, it would be another two years before the Calder Cup returned to Hershey in 1968-69 defeating the Quebec Aces in five games. Gilbert led the league in scoring with 100 points (35-65) with teammate Michel Harvey close behind at 93 as the Bears also won their third consecutive Eastern Divisional title. That season also saw Mathers add the duties of GM to his portfolio with the retirement of Lloyd Blinco from that post.^[2][3]

1970s–1980s

With the close the 1972–73 season Frank Mathers ended his unbroken 17-year run as coach to devote his efforts full-time to his duties as GM. Including a brief return to the bench in 1984–85, Mathers compiled a personal coaching record of 610-513-134 for a career-winning percentage of .539. His successor was former Bears' winger Chuck Hamilton (1973–79) who had spent seven seasons playing for Hershey from 1963 to 1970. In his first season as the Bears' coach Hamilton led a relatively inexperienced squad including nine rookies to a fifth Calder Cup title losing only two games in the playoffs' three rounds in which they were victorious against the Cincinnati Swords (4-1), Baltimore Clippers (4-0), and Providence Reds (4-1) with the championship game played at the Arena before a then record crowd of 8,703.^[2][3]

Hershey won a sixth Calder Cup in 1979-80 under player/coach Doug Gibson who replaced first year coach Gary Green when he was unexpectedly promoted to the Bears' then NHL affiliate, the Washington Capitals, early in the season. Gibson also led the Bears in playoff scoring with a dozen goals and seven assists for 19 points in sixteen Calder Cup games while goaltending was shared by Gary Inness (6-1) who himself would later coach the team and Dave Parro (6-3). Although Hershey had finished four games below .500 during the regular season (35-39-9), the Bears defeated the Syracuse Firebirds (4-0) in the opening round before upsetting both the Southern Division champion New Haven Nighthawks (4-2) in the semifinals and the Northern Division winning New Brunswick Hawks (4-2) in the finals with two of their four wins in the championship series in double overtime.^[2][3]

Although the Bears did not repeat as Calder Cup champions in 1980–81, under new coach Bryan Murray the club had its best regular season to that point with 103 points on a record of 47-24-9 and established a still-standing record for goals with 357. Right wing Mark Lofthouse became the fifth Bear to win the AHL's scoring title (48-55–103), and on the night of February 7, 1981, he also set a team single-game record eight points (4-4) as the Bears defeated the Rochester Americans at Hersheypark Arena, 11–2, while the team also tied the AHL's then record for goals in a period with nine. Among the Bears' rookies that year was a 20-year-old center Tim Tookey, who over three separate stints with the Bears (1980–82, 1985–87, 1989–94) over the next fourteen years collected 693 points (251-442) in 529 regular-season games, second only to Mike Nykoluk's 808 on the Bears' all-time list.^[2][3]

Bears locker room at HersheyPark Arena

As had Gary Green in 1979, Murray left the Bears early in the 1981–82 season to become coach of the Washington Capitals (replacing Green) and was replaced by former Hershey goalie Gary Inness under most unusual circumstances. Inness had retired as a player a year earlier but wanted to remain in Hershey and keep involved with the Bears. With no coaching position available to offer him, but in need of a new trainer, Bears' GM Frank Mathers offered him that job. With Murray's promotion to Washington a month later elevated Inness the eleventh coach in the Bears' history. Inness would remain behind the Hershey bench until December, 1984, when Frank Mathers returned to that post on an interim basis for the first time since 1973 and coached the club until then recently retired Hall of Fame Flyer winger Bill Barber took over for the final sixteen games of the season.^[2]

The 1984–85 season was also the first of a dozen year affiliation with the Philadelphia Flyers who shared the club with the Boston Bruins that year before taking over as the sole parent club the next season and remained so through 1995–96. Former Flyer right wing and AHL Hall of Fame coach John Paddock (1985–89) took over for the next four seasons and under his guidance the Bears averaged 45 wins a year, won two overall regular-season titles, reached the play-off finals twice, and brought Hershey a seventh Calder Cup championship in 1987–88.^[2]

HersheyPark Arena

In his first year as the Bears' coach, Paddock led the club to first place overall in the regular season with a 48-29-3 record and either four goals in the final game of that 1985–86 season, left wing Ross Fitzpatrick became the third Bear to score 50 goals in a season while rookie goalie Ron Hextall set a team record with three consecutive shutouts at home. Both Hextall and defenseman Kevin McCarthy were First Team All Stars while linemates Fitzpatrick and Tim Tookey were both named to the second All Star Team. With five shutouts and a 30-19-2 record, Hextall became the first (and so far only) Bear to be named AHL Rookie of the Year as well as winning the Baz Bastien Memorial Trophy as the AHL's top goalie. (As an NHL rookie the following season with the Flyers Hextall won both the Vezina Trophy and Conn Smythe Trophy.) Although the Bears lost to the Adirondack Red Wings in the Calder Cup finals, Tookey also won the Jack Butterfield Trophy as MVP of the play-offs.)^[2][3]

Although the Bears finished fourth in the Southern Division in 1986–87 with 87 points (43-36-1), their top line of Tookey, Fitzpatrick and Ray Allison finished first, fifth and seventh in overall league scoring with 124, 85 and 84 points respectively and accounted for a total of 125 of the Bears' 329 goals while center Mitch Lamoureux also finished in the top ten with 43 goals and 46 assists for 89 points good for fourth overall in the league. Tookey's 124 points (51 goals, 73 assists) also established a still-standing single-season record for a Hershey player, made him the seventh Bear to win the AHL's scoring title, and just the third to win the Les Cunningham Plaque as the league's MVP. Tookey's 124 points that year is still the sixth-best single-season total for an individual player in AHL history, just fourteen points less than the current league record of 138 set by former Bear Don Biggs with the Binghamton Rangers in 1992–93.^[2][3]

Flyers Ron Hextall was the AHL Rookie of the Year as a Bear in 1985–86.

With the start of the 1987–88 season, Hershey became the first professional hockey club outside of the NHL to reach the half century mark and that year also both won a then league record 50 regular-season games and swept all three of its playoff series for an unblemished postseason record of 12-0 and a seventh Calder Cup title. After an unexpectedly slow 3-7-0 start, goalie Wendell Young was returned to Hershey from the Flyers and went 33-15-3 with a 2.77 GAA while rookie Darryl Gilmour appeared in 25 games compiling a 14-7-0 record and 3.68 average. Along with veterans such as Bears' leading scorer center Mitch Lamoureux, wingers Al Hill, Don Nachbaur, Kevin Maxwell, and defensemen Steve Smith and Dave Fenvyes, the team also had nine first- and second-year players including second-year winger Brian Dobbin who finished third in team scoring behind Lamoureux and Maxwell with 83 points (36-47) even though he had been recalled to Philadelphia seven times during the campaign and only played in 54 games for Hershey, and rookie center Glen Seabrooke also broke the 30-goal mark (32) and was fifth overall in Bears scoring with 78 points. On defense the Bears had second-year blueliner John Stevens, now associate coach of the two-time Stanley Cup champion Los Angeles Kings, rookie Gordie Murphy who is now an assistant coach with the Flyers, and Jeff Chychrun, another sophomore. On May 12, 1988, Hershey completed its unprecedented 12–0 sweep to the Cup by defeating the Fredericton Express, 4–2.^[2][3]

Modern era

The Washington Capitals returned as the Bears NHL parent club in 2005 after a 21-year span with the Boston Bruins, the Philadelphia Flyers, and the Colorado Avalanche. (The club has also had earlier NHL affiliations with the Bruins, Pittsburgh Penguins, and Buffalo Sabres.) As of the 2009–2010 Calder Cup Finals, the Bears have played in 22 Finals series, a league record.^[3] The Bears went back-to-back in 2008–2010 to win their 10th and 11th Calder Cups, winning their most recent cup versus the Texas Stars. The Bears became the first team in AHL history to win a Calder Cup series after trailing the series 0–2, going on to win 4 straight to take the series 4–2.

On December 20, 2006, the Bears played their 5,000th regular-season game at the Times Union Center in Albany, New York. The Bears scored seven times en route to a 7–4 win versus the Albany River Rats.^[10] On May 2, 2007, the Bears played their 500th Calder Cup playoff game in franchise history at the GIANT Center. The Bears played the Wilkes-Barre/Scranton Penguins and won 4–3.

In 2010, the Bears set a new club record with 12 straight wins, topping their previous record of 11 which was set the season earlier in 2008.^[11] Over the stretch from December into January, the Bears outscored their opponents by a 52–22 margin. The Bears also set a new AHL record for consecutive home victories at 24. Hershey went without a loss at GIANT Center from November 29, 2009, to March 19, 2010.^[12] Hershey has set an AHL mark for consecutive playoff series victories, with eight wins in a row. Besting the record shared with the 2005–2007 Bears and the 1990–1992 Springfield Indians.

2006 Calder Cup championship

In 2006 the Hershey Bears, with new head coach Bruce Boudreau, returned to the playoffs after a two-year absence. The team came off with a strong start by winning their first two series, against the Norfolk Admirals and the Wilkes-Barre/Scranton Penguins, in four games each. In the Eastern Conference finals, the Bears played the Portland Pirates. The Bears quickly took a 2–0 series lead, but then lost the third game. The Bears then rebounded and won Game 4 to take a 3–1 series lead. However, the Bears were unable to finish the job and were forced back to the Giant Center for Game 7. The Bears trailed throughout the game, but managed to tie it with a goal from Graham Mink just over two minutes remaining. In overtime, the Bears finished with a goal by Eric Fehr, to win the series 4–3. On June 15, 2006, The Bears won the Calder Cup by a series mark of 4–2, defeating the Milwaukee Admirals. This marked the ninth time the franchise had won the Calder Cup, which tied Hershey with the original Cleveland Barons for the highest number of AHL playoff titles.

Tenth championship

The following season, Boudreau's Bears finished with a 51–17–6 record and appeared to be on the verge of repeating as champions. They rolled through the playoffs defeating Albany in five games, Wilkes-Barre/Scranton in five, and won the Eastern Conference in a sweep of Manchester. The Bears appeared to have a tenth title wrapped up against Hamilton, who had finished the regular season with 95 points compared to Hershey's 114. The Bulldogs, however, upset the Bears 4–1. The next season was disappointing to the Bears – Boudreau was promoted to head coach of the Capitals, and the Bears would finish the season 42–30–2–6, losing to Wilkes-Barre/Scranton 4–1 in the first round.

The next season, the Bears bounced back. Finishing with a 49–23–2 record, they went on to sweep the Philadelphia Phantoms in the first round, overcome a 3–2 deficit to beat Wilkes-Barre/Scranton in the second, and then defeated Providence, 4–1, in the conference finals. They opened their 21st Calder Cup appearance with a 5–4 overtime win over the Manitoba Moose in Winnipeg, but lost Game 2, 3–1. Back home in Hershey, the Bears scored a pair of wins (3–0 and 2–1) before falling in Game 5, 3–2. In Game 6, the Bears scored three goals before Manitoba even got on the board, and then an empty-net goal sealed it. With the 4–1 victory, the Bears defeated Manitoba and finally recorded their league-record tenth Calder Cup.

2009–10 season

The Bears playing against the Norfolk Admirals during the 2009 preseason

Following the Calder Cup win, head coach Bob Woods was promoted to Washington as an assistant coach. He was replaced by Mark French, a former coach in the ECHL. The 2009–10, Bears won a franchise-record 12 consecutive games and notched a 24-game win streak at the Giant Center. They went on to win 60 games, breaking the old AHL record of 57 and finishing a point shy of tying the single-season points record. The Bears rallied from a 2–0 deficit against the Texas Stars to win their 11th Calder Cup, their second consecutive championship and third in the last five seasons.

2013 AHL Outdoor Classic

Hersheypark Stadium hosted the fourth annual AHL Outdoor Classic in 2013, with the Bears facing their intrastate rival Wilkes-Barre/Scranton Penguins. The "Baby Pens" defeated the Bears in front of a capacity crowd of 17,311 fans by a score of 2–1.^[13]

2015–present

In the 2015–16 season, the Bears qualified for the 2016 Calder Cup playoffs where they defeated the Portland Pirates three games to two in the first round. Hershey then faced the Wilkes-Barre/Scranton Penguins in the division finals and won four games to three and won the Emile Francis Trophy. In the conference finals, the Bears defeated the regular-season champion Toronto Marlies four games to one, winning the Richard F. Canning Trophy as conference champions. In the Calder Cup finals, the Bears were swept by the Lake Erie Monsters in four games. Chris Bourque was awarded the AHL regular-season MVP Les Cunningham Award, earned the John B. Sollenberger Trophy as the league's top scorer, and was named to the First All-Star Team.^[14]

In the 2016–17 season, the Bears finished in third place in the Atlantic Division. The Bears defeated the Lehigh Valley Phantoms in the division semifinals in five games before losing to the Providence Bruins in the division finals in seven games Travis Boyd was chosen for the Second All-Star Team.^[15]

The Bears failed to qualify for the playoffs in the 2017–18 season. In the 2020-21 season, the Bears won the Macgregor Kilpatrick Trophy for the best record in the AHL, but no playoffs were held. The Bears qualified for the 2022 Calder Cup playoffs, but fell short to the Wilkes-Barre/Scranton Penguins, 2 games to 1. In the 2023 Calder Cup playoffs, the Bears overcame a 2-0 series deficit in the finals to beat the Coachella Valley Firebirds in 7 games. ^[16]

Logos and uniforms

The colors of the Hershey Bears are dark brown, medium brown, tan, and white (though the team's primary colors are often referred to as "chocolate and white"), a reference to The Hershey Company and its products. The primary logo is a medium brown bear, outlined in dark brown, roaring while standing on a hockey stick centered above the Hershey Bears wordmark. The wordmark has Hershey in tan above Bears in white (both outlined in dark brown). All these parts are contained by a circle filled in tan and outlined in dark brown on the primary logo.

Before their move to the Giant Center in 2002, the Hershey Bears wore simpler uniforms with the colors of chocolate brown and white. The previous logo used a silhouette of a skating bear with a hockey stick in brown centered in a white, ovular shield outlined in brown. For their move to the Giant Center, the Bears unveiled a new identity-its team colors being burgundy, black, gold, and silver. The primary logo was a maroon bear, outlined in black, swatting a hockey puck centered below the Hershey Bears wordmark. The wordmark was a horizontal gradient using gold and burgundy outlined in black, with the Hershey part centered on a rectangular outline designed to resemble a Hershey's candy bar. The alternate logo consisted of a bear's head in burgundy and black with the initials HB.

Coco with a special St. Patrick's Day jersey

In the advent of the 2007–08 season, all of the teams of the American Hockey League unveiled newly designed Reebok Edge uniforms, including the Bears. At this time they unveiled an updated version of the "old school" jerseys with the word Bears written diagonally in black on a white home jersey and the word Hershey written in white on a maroon away jersey. Both jerseys featured black on both sides, the Washington Capitals logo on one shoulder and the classic "skating bear' oval logo on the other shoulder.

The current home and road uniforms were unveiled before the 2012–13 season. The home uniform includes a white jersey with chocolate brown and tan striping. The Bears' primary logo is centered on the front. The shoulder logos feature a stylized bear-foot print. The away jersey is chocolate brown with white shoulders and tan stripes near the bottom of the sweater. The current third jersey features a cursive style Hershey wording, above the number on the front, in a dark tan color.

Mascot

The official mascot of the Bears is a brown bear called "Coco". Coco wears a Bears home jersey, white helmet, brown hockey gloves, and ice skates while skating and black track pants with black shoes. He debuted on October 14, 1978, at the Hersheypark Arena.^[17]

Current roster

Updated December 30, 2023.^[20][21]

Team roster

No.	Nat	Player	Pos	S/G	Age	Acquired	Birthplace	Contract
26		Logan Day	D	R	29	2022	Seminole, Florida	Bears
18		Pierrick Dube	RW	R	23	2023	Lyon, France	Capitals
28		Ethen Frank	C	R	25	2022	Papillion, Nebraska	Capitals
35		Mitch Gibson	G	L	24	2023	Phoenixville, Pennsylvania	Capitals
7		Hardy Häman Aktell	D	L	25	2023	Kåge, Sweden	Capitals
25		Ryan Hofer	C	L	21	2023	Headingley, Manitoba	Capitals
15		Jimmy Huntington	C	L	25	2023	Laval, Quebec	Bears
6		Vincent Iorio	D	R	21	2022	Coquitlam, British Columbia	Capitals
5		Lucas Johansen	D	L	26	2017	Port Moody, British Columbia	Capitals
12		Alex Limoges	LW	L	26	2023	Boulder, Colorado	Capitals
2		Jake Massie	D	L	26	2021	St-Lazare, Quebec	Bears
42		Dylan McIlrath (C)	D	R	31	2021	Winnipeg, Manitoba	Capitals
10		Ivan Miroshnichenko	LW	R	19	2023	Ussuriysk, Russia	Capitals
27		Aaron Ness (A)	D	L	33	2022	Bemidji, Minnesota	Bears
34		Dmitry Osipov	RW	R	27	2023	Moscow, Russia	Bears
22		Chase Priskie	D	R	27	2023	Pembroke Pines, Florida	Capitals
65		Garrett Roe	C	L	35	2023	Vienna, Virginia	Bears
38		Henrik Rybinski	RW	R	22	2022	Vancouver, British Columbia	Capitals
23		Mike Sgarbossa	C	L	31	2018	Campbellville, Ontario	Capitals
21		Joe Snively	LW	L	28	2019	Herndon, Virginia	Capitals
31		Clay Stevenson	G	L	24	2022	Drayton Valley, Alberta	Capitals
45		Matthew Strome	LW	L	25	2022	Mississauga, Ontario	Bears
24		Riley Sutter	RW	R	24	2019	Calgary, Alberta	Capitals
44		Bogdan Trineyev	LW	R	21	2023	Voronezh, Russia	Capitals
19		Mike Vecchione (A)	RW	R	30	2021	Saugus, Massachusetts	Bears

Retired numbers

From left to right: Frank Mathers, Mike Nykoluk, and Willie Marshall, some of the players to have their numbers retired (3, 8, and 16, respectively)

Frank Mathers Defenceman 1956–62 Head coach 1956-73 General manager 1973-91	Mike Nykoluk Center 1958–72	Arnie Kullman Center 1948–60	Willie Marshall Center 1956–63	Chris Bourque Left Wing 2005-10 2011-12 2015-18
Ralph Keller Defenceman 1963–74		Tim Tookey Center 1980–81 1985–87 1989–95	Mitch Lamoureux Center 1986–89 1993–95 1997–99

Team captains

Hockey Hall of Fame members

• Emile Francis (goaltender, 1943-44), enshrined 1982 (builder)
• Frank Mathers (defenseman/coach, 1956–1962; coach, 1962–73; general manager/president, 1973–1991), enshrined 1992 (builder)^[22]
• Craig Patrick (defenseman, 1977-78), enshrined 2001 (builder)
• Walter "Babe" Pratt (defenseman, 1946-48), enshrined 1966 (player)
• Jim Rutherford (goaltender, 1971-72), enshrined 2019 (builder)
• Ralph "Cooney" Weiland (coach, 1941–1945), enshrined 1971 (player)

AHL Hall of Fame members

• Willie Marshall, C, 1956–63, Elected 2006
• Frank Mathers, D, 1956–62; Coach, 1956–73 and 1984–85; President/GM 1973–91. Elected 2006
• Mike Nykoluk, C, 1958–72, Elected 2007
• Gilles Mayer, G, 1956–59, Elected 2007
• Tim Tookey, C, 1980–81, 1985–87, and 1989–95, Elected 2008
• Bruce Boudreau, Coach, 2005–07, Elected 2009
• Mitch Lamoureux, C, 1986–89, 1993–95, and 1997–99, Elected 2011
• John Paddock Coach, 1985–89, Elected 2011
• John Stevens, D, 1986–90, Elected 2012
• Frederic Cassivi, G 1999–02 and 2005–08, Elected 2015
• Bryan Helmer, D, 2008–10, Elected 2017
• Doug Yingst, Executive, 1982–2016, Elected 2017
• Don Biggs, C, 1987–90, Elected 2018
• Keith Aucoin, C, 2008–12, Elected 2022
• David Creighton, C, 1948–49 and 1950–52, Elected 2022
• Dennis Bonvie, C, 2003-05, Elected 2024
• Gerry Ehman, C, 1958-59, Elected 2024

Hershey Bears Hockey Club Hall of Fame members

Since 2012, the Hershey Bears have recognized a class of individuals for their outstanding contributions to the game of hockey in Hershey and who were an integral part in the success of the Hershey Bears franchise. The Hershey Bears Hockey Club Hall of Fame is housed on the Giant Center concourse.