I-GO
TypeNot-for-profit
IndustryCar rental
Founded2002 (2002) in Chicago, Illinois
FounderCenter for Neighborhood Technology
DefunctMay 2013 (2013-05)
FateSold to Enterprise Holdings
SuccessorEnterprise CarShare
Headquarters,
United States
Area served
Chicago, Illinois
ServicesCarsharing
OwnerEnterprise Holdings
Websitewww.igocars.org

I-GO was a Chicago-based car sharing organization which is owned by Enterprise Holdings. It was established in 2002 by the Center for Neighborhood Technology as an independent 501(c)(3) not-for-profit organization working in the fields of urban livability and sustainability. I-GO was sold to Enterprise Holdings in May 2013 and re-branded as Enterprise CarShare.[1]

History

  • 2001: I-GO is created by the Center for Neighborhood Technology as the first car sharing organization in the Chicago market.
  • 2002: I-GO begins operations as a pilot project with six cars.
  • April 2005: I-GO begins its suburban expansion, placing cars in Evanston, Illinois.
  • August 2008: I-GO and eight other leading non-profit and independent North American car sharing organizations adopt a code of ethics to specify standards and strengthen the industry.
  • October 2008: I-GO membership reaches 10,000.
  • January 2009: I-GO establishes a joint smart card with the Chicago Transit Authority, allowing I-GO members to access CTA buses and trains using a single card.
  • April 2009: Two plug-in hybrid electric vehicles are added to I-GO fleet; the joint effort between I-GO and ComEd is formally recognized by Governor Quinn.
  • May 2013: I-GO is sold to Enterprise Holdings in order to expand.[2]

Stated mission

I-GO’s stated mission was to reduce car ownership rates, decrease transportation costs, reduce urban congestion, and improve air quality in Chicago. It focuses on a convenient and economic way to commute without having to own a car and to reduce vehicle miles travelled and greenhouse gas emissions.[3]

Operations

I-GO had cars located in approximately 30 Chicago neighborhoods. I-GO members reserved a vehicle online or by calling its customer service. Members could also create and modify their reservations using smartphones. Once a reservation had been created, the member accesses the reserved car using a member card. As of June 2009, I-GO had more than 12,000 members and 185 cars available for use.

The average fuel efficiency of I-GO's fleet was 35 miles per gallon, and the fleet was composed of low-emission vehicles. Approximately 40% of the fleet were hybrid vehicles and plug-in hybrid electric vehicles.

Plug-in hybrid electric vehicles

U.S. Representative Barbara Flynn Currie with a Mitsubishi i-MiEV electric car that was operated by I-GO as a trial

I-GO added the first two plug-in hybrid electric vehicles to its fleet of vehicles in April 2009 as a result of a joint effort with electricity provider ComEd.

Partnerships

I-GO had strategic partnerships and alliances with government offices, local businesses, as well as other non-profits and independent car sharing organizations. Among others, I-GO worked closely with the Chicago Transit Authority, City of Chicago and Chicago Park District. Businesses such as Whole Foods and Dominick's provided parking spaces dedicated to I-GO cars, and I-GO also worked with universities, including Northwestern University, University of Chicago, Loyola University Chicago, DePaul University, University of Illinois at Chicago and Illinois Institute of Technology.

See also

References

  1. Badger, Emily (May 29, 2013). "What Happens When a Nonprofit Car-Sharing Service Gets Bought By a Major Rental Company?". Archived from the original on March 10, 2014. Retrieved 2023-02-20.
  2. Wernau, Julie (2013-05-28). "Enterprise buying Chicago's I-Go car service". Chicago Tribune. Retrieved 2013-07-20.
  3. "About us : I-GO Car Sharing". Igocars.org. Archived from the original on 2010-11-25. Retrieved 2010-11-27.
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