Intuit Inc.
TypePublic
IndustryEnterprise software
Founded1983 (1983)
Palo Alto, California, U.S.
Founders
HeadquartersMountain View, California, U.S.
37°25′38″N 122°5′47″W / 37.42722°N 122.09639°W / 37.42722; -122.09639
Key people
Products
Services
RevenueIncrease US$14.37 billion (2023)
Increase US$3.141 billion (2023)
Increase US$2.384 billion (2023)
Total assetsIncrease US$27.78 billion (2023)
Total equityIncrease US$17.27 billion (2023)
Number of employees
c. 18,200 (2023)
Websiteintuit.com
Footnotes / references
Financials as of July 31, 2023[1]

Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, the credit monitoring service Credit Karma,[2] and email marketing platform Mailchimp.[3] As of 2019, more than 95% of its revenues and earnings come from its activities within the United States.[4]

Intuit offered a free online service called TurboTax Free File as well as a similarly named service called TurboTax Free Edition which is not free for most users.[5][6] In 2019, investigations by ProPublica found that Intuit deliberately steered taxpayers from the free TurboTax Free File to the paid TurboTax Free Edition using tactics including search engine delisting and a deceptive discount targeted to members of the military.[7][8] As of the 2021 tax filing season, TurboTax no longer participates in the Free File Alliance.[9]

Intuit has lobbied extensively against the IRS providing taxpayers with free pre-filled forms, which is the norm in developed countries.[10][11]

History

The company was founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California.[12][13][14][15]

Intuit was conceived by Scott Cook, whose prior work at Procter & Gamble helped him realize that personal computers would lend themselves towards replacements for paper-and-pencil based personal accounting.[16] On his quest to find a programmer, he ended up running into Tom Proulx at Stanford University. The two started Intuit, which initially operated out of a modest room on University Avenue in Palo Alto. The first version of Quicken was coded in Microsoft's BASIC programming language for the IBM PC and UCSD Pascal for the Apple II by Tom Proulx and had to contend with a dozen serious competitors.

In 1991, Microsoft decided to produce a competitor to Quicken called Microsoft Money. To win retailers' loyalty, Intuit included a US$15 rebate coupon, redeemable on software customers purchased in their stores. This was the first time a software company offered a rebate.[17][18][19][20]

Roughly around the same time the company engaged John Doerr of Kleiner Perkins and diversified its product lineup. In 1993 Intuit went public and used the proceeds to make a key acquisition: the tax-preparation software company Chipsoft based in San Diego. The time after the IPO was marked by rapid growth and culminated with a buyout offer from Microsoft in 1994; at this time Intuit's market capitalization reached US$2 billion.

When the buyout fell through because of the United States Department of Justice's disapproval, the company came under intense pressure in the late 1990s when Microsoft started to compete vigorously with its core Quicken business.[21][22] In response, Intuit launched new web-based products and put more emphasis on QuickBooks and on TurboTax. The company made a number of investments around this time. Among others, it purchased a large stake in Excite and acquired Lacerte Software, a Dallas-based developer of tax preparation software used by tax professionals. It also divested itself of its online bill payment service unit and extended and strengthened its partnership with CheckFree.

In June 2013, Intuit announced it would sell its financial services unit to private equity firm Thoma Bravo for $1.03 billion.[23]

As of May 2018, Intuit had more than US$5 billion in annual revenue and a market capitalization of about US$50 billion. In August 2018, the company announced that Sasan Goodarzi would become Intuit's leader and CEO at the beginning of 2019. Previous CEO Brad Smith will remain chairman of Intuit's board of directors.[24][25] In August 2020, Intuit QuickBooks Canada was expected to reveal intentions to partner with Digital Main Street, as the company aims to help digitally turn Canadian small businesses.[26]

Intuit formerly offered a free online service called TurboTax Free File as well as a similarly named service called TurboTax Free Edition which is not free for most users.[5][6][7][8] TurboTax Free File was developed as part of an agreement whereby members of the Free File Alliance would offer tax preparation for individuals below an income threshold for free in exchange for the IRS not providing taxpayers with free pre-filled forms.[5][6] In 2019, investigations by ProPublica found that Intuit deliberately steered taxpayers from the free TurboTax Free File to the paid TurboTax Free Edition using tactics including search engine delisting and a deceptive discount targeted to members of the military.[7][8] Subsequent investigations by the Senate Committee on Homeland Security and Governmental Affairs and the New York State Department of Financial Services reached similar conclusions, the latter concluding that Intuit engaged in "unfair and abusive practices".[27][28][29][30] As of 2022, Intuit is the subject of multiple lawsuits and is under investigation by the FTC and several state attorneys general.[31][32] On May 4, 2022, Intuit agreed to pay a $141 million settlement over misleading advertisements.[33]

Current products

CEO Sasan Goodarzi oversees all products in all countries.

TurboTax
Offered in Basic, Standard, Premier, and Home & Business versions, as well as TurboTax 20 for preparing multiple returns.[34]
QuickBooks
Small business accounting and financial management software, offered in EasyStart, Pro, and Premier versions.
QuickBooks Online
Web-based accounting software designed for companies to review business financials through live data and insights to help make clear business decisions.
Mint.com
Web-based personal finance service.
ProConnect
Professional tax products, including ProConnect Tax Online, Lacerte, ProSeries Professional, ProSeries Basic, and EasyAcct.
Credit Karma
Access to credit scores, reports, and monitoring.
QuickBooks Commerce
Open platform that consolidate sales channels into a central hub for product-based small businesses.[35]
Mailchimp
E-mail marketing platform.

International operations

Canada

Intuit Canada ULC, an indirect wholly owned subsidiary of Intuit, is a developer of financial management and tax preparation software for personal finance and small business accounting. Services are delivered on a variety of platforms including application software, software connected to services, software as a service, platform as a service and mobile applications. Intuit Canada has employees located all across Canada, with offices in Edmonton, Alberta, and Toronto, Ontario.

Intuit Canada traces its origins to the 1993 acquisition by Intuit of a Canadian tax preparation software developer. In 1992, Edmontonians and University of Alberta graduates Bruce Johnson and Chad Frederick had built a tax preparation product called WINTAX – Canada's first Microsoft Windows-based personal tax preparation software. In 1993, they agreed to be acquired by Chipsoft, manufacturer of the U.S. personal income tax software TurboTax. Shortly after the WINTAX acquisition, Chipsoft agreed to merge with Intuit, the developer of the Quicken financial software.[36] Intuit Canada continued to update and support the WINTAX software, which was renamed QuickTax in 1995 and then renamed TurboTax in 2010. Intuit Canada quickly became the hub for international development at Intuit, producing localized versions of Quicken and QuickBooks for Canada (in French and English) and the United Kingdom. The U.K. version of Quicken was discontinued in 2005.[37]

Current products of Intuit Canada

  • TurboTax (formerly QuickTax) – offered in Basic, Standard, Premier, and Home & Business versions, as well as TurboTax 20 for preparing multiple returns.[34]
  • TurboImpôt (formerly ImpôtRapide) – French-language version of TurboTax – offered in de base, de luxe, premier and particuliers et entreprises versions.
  • TurboTax online – Online versions of Free, Student, Standard, Premier and Home & Business.
  • TurboImpôt en ligne (formerly ImpôtRapide en ligne) – Online versions of TurboImpôt gratuit, étudiant, de luxe, premier and particuliers et entreprises.
  • SnapTax – an iPhone app that allows users to complete their income tax return on their iPhone
  • TurboTax Refund Calculator – an iPad app that estimates tax returns and illustrates how changes, such as having a baby, can impact your income tax return
  • QuickBooks – Small business accounting and financial management software, offered in EasyStart, Pro and Premier versions.
  • QuickBooks Payroll Solutions – extends QuickBooks Pro and Premier into an in-house payroll solution.
  • Intuit Merchant Service for QuickBooks – lets you process credit and debit transactions directly in any version of QuickBooks.
  • QuickBooks Enterprise Solutions – for midsized companies that require more capacity, functionality and support than is offered by traditional small business accounting software; includes QuickBooks Payroll.
  • QuickBooks Online – an online small business accounting and financial management solution, offered in EasyStart, Essentials, and Plus versions.
  • Intuit GoPayment – process and receive payments on the go through your mobile device.
  • QuickBooks Succès PME – French-language version of QuickBooks, offered in Succès PME, Succès PME Pro, and Succès PME Premier versions
  • QuickBooks Succès PME Service de paie – French-language version of the Payroll Solutions
  • ProFile Basic and Premier Editions – Professional Tax Preparation Packages

Discontinued products of Intuit Canada

  • TaxWiz – Tax preparation software – the company purchased in 2002, discontinued in 2007.[38]
  • WillExpert – A software package for preparing personal wills (for use within all of Canada with the exception of Quebec, due to specific provincial legislation).

In 2008, Intuit Canada discontinued the TaxWiz software and added QuickTax Basic to their lineup. Changes made by the Canada Revenue Agency forced Intuit and other tax preparing software companies to limit the number of returns available from their software to 20. This caused Intuit Canada to stop offering QuickTax Pro50 and Pro100 products, and they now offer QuickTax 20 as an alternative. Intuit Canada has since announced that for the 2010 tax year, they will discontinue use of the name QuickTax and replace it with the name TurboTax – thus bringing the product in line with Intuit's American tax-filing software.[39]

Online communities

Intuit has had several online communities, some of which offer integration or cross-sells into its other products. These include the QuickBooks and TurboTax online communities for QuickBooks users and small business owners and tax payers respectively, Quicken Online Community for Quicken users and those who need help with the personal finances, and the Accountant Online Community and Jump Up. These communities have consisted of blogs, an expert locator map and event calendar, forums and discussion groups, podcasts, videocasts and webinars, and other user-created content.[40]

JumpUp (formerly JackRabbit Beta) was a free social networking and resources site for small business owners and/or start-ups. Free tools and services included an interactive business planner, online training for developing a successful business plan, starting costs calculator, cash flow calculator, break-even calculator, templates for business planning and sample business plans.

TaxAlmanac was a free online tax research resource. The site included information including the Internal Revenue Code, Treasury Regulations, Tax Court Cases, and a variety of articles. This site was up for closure but due to massive feedback, has reminded up. It has however been archived since June 2014, meaning the existing content can be accessed and viewed but no new posts or comments can be made after this archival.[41]

Modeled after English Wikipedia, TaxAlmanac was launched in May 2005. The June 6, 2005 edition of Time magazine featured an article entitled "It's a Wiki, Wiki World"[42] about English Wikipedia in which TaxAlmanac was highlighted as "A Community of Customers". The November 21, 2005 edition of Business Week[43] featured an article titled "50 Smart Ways to Use the Web" in which TaxAlmanac was selected as one of the 50. The product made the short list as one of the 7 in the collaboration category. Intuit archives TaxAlmanac effective June 1, 2014.[44] Many of the users have migrated to a new site called TaxProTalk.com.[45]

Zipingo was a free website where users could rate services such as contractors, restaurants, and other businesses. Ratings and comments were either entered from the website or through Quicken and QuickBooks. The site was closed by Intuit on August 23, 2007.[46]

Finances

For the fiscal year 2021, Intuit reported earnings of US$2.062 billion, with an annual revenue of US$9.633 billion, an increase of 25.4% over the previous fiscal cycle. Intuit's shares traded at over $498.18 per share and total international net revenue was less than 5% of total net revenue.

Year Revenue
in mil. USD$		 Net income
in mil. USD$		 Total Assets
in mil. USD$		 Price per Share
in USD$		 Employees
2005[47] 1,993 382 2,716 20.90 7,000
2006[48] 2,293 417 2,770 27.15 7,500
2007[49] 2,673 440 4,252 27.52 8,200
2008[50] 2,993 477 4,667 25.51 8,200
2009[51] 3,109 447 4,826 25.23 7,800
2010[52] 3,403 574 5,198 36.26 7,700
2011[53] 3,449 634 5,110 46.85 8,000
2012[54] 3,808 792 4,684 54.68 8,500
2013[55] 3,946 858 5,486 61.67 8,000
2014[56] 4,243 907 5,201 77.91 8,000
2015[57] 4,192 365 4,968 93.97 7,700
2016[58] 4,694 979 4,250 104.02 7,900
2017[59] 5,177 971 4,068 133.65 8,200
2018[60] 5,964 1,211 5,178 194.12 8,900
2019[61] 6,784 1,557 6,283 277.31 9,400
2020[62] 7,679 1,826 10,931 286.29 10,600
2021[63] 9,633 2,062 15,516 498.18 13,500
2022[64] 12,726 2,066 27,734 423.03 17,300

Acquisitions and carve-outs

1990s

In 1993, Intuit acquired Chipsoft, a tax preparation software company based in San Diego.

In 1994, the firm acquired the tax preparation software division of Best Programs of Reston, VA.[65] In the same year, Intuit acquired Parsons Technology from Bob Parsons for $64 million.[66]

In 1996, it acquired GALT Technologies, Inc of Pittsburgh, PA.[67]

In 1998, it acquired Lacerte Software Corp., which now operates as an Intuit subsidiary.[68] The Lacerte subsidiary focuses on tax software used by professional accountants who prepare taxes for a living. It is generally used by larger firms with more complex workflows and clients.

On March 2, 1999, Intuit acquired Computing Resources Inc. of Reno, Nevada for approximately $200 million. This acquisition allowed Intuit to offer a payroll processing platform through its QuickBooks software program.[69] In December 1999, Intuit purchased Rock Financial for a sum of $532M. The company was renamed Quicken Loans. In June 2002, Rock Financial founder Dan Gilbert led a small group of private investors in purchasing the Quicken Loans subsidiary back from Intuit.[70]

2000s

In 2001, Intuit invested in UK market, hiring a local management team led by Stephen Lee, managing director, and Neil Atkins, marketing director, with an aim to become Europe's leading B2B & B2C packaged accounts solution.

In 2002, the firm acquired Management Reports International, a Cleveland-based real estate management software firm. The firm was renamed Intuit Real Estate Solutions (IRES) and offers real estate management products for Windows and the web. In 2002, it acquired Eclipse ERP for $88 million, a real-time transaction processing accounting software used for order fulfillment, inventory control, accounting, purchasing, and sales [71]

In 2003, it acquired 'Innovative Merchant Solutions' (IMS).a firm that provided merchant services to all types of businesses nationwide. The acquisition gave Intuit the ability to process credit cards through its core product, QuickBooks, without the need for hardware leasing. They can also provide traditional terminal-based credit card processing and downloading transactions directly into the QuickBooks software.

In November 2005, Intuit acquired MyCorporation.com, an online business document filing service, for $20 million from original founders Philip and Nellie Akalp.[72]

In September 2006, it acquired StepUp Commerce, an online localized product listing syndicator, for $60 million in cash.[73] In December 2006, it acquired Digital Insight, a provider of online banking services.[74][75]

On August 17, 2007, Intuit sold Eclipse ERP to Activant, for $100.5 million in cash .[76]

In December 2007, it acquired Electronic Clearing House[77] to add check processing power.In December 2007, it acquired Homestead Technologies [78] which offers web site creation and e-commerce tools targeted at the small business market, for $170 million.

In December 2008, it acquired Entellium, a by-then bankrupt software company that had developed on-demand customer relationship management software.[79]

In April 2009, it acquired Boorah, a restaurant review site.[80] On June 2, 2009, it announced the signing of a definitive agreement to purchase PayCycle Inc., an online payroll services, in an all-cash transaction for approximately $170 million.[81] On September 14, 2009, Intuit Inc. agreed to acquire Mint.com, a free online personal finance service, for $170 million.[82][83]

2010s

On January 15, 2010, Intuit Inc. spun off Intuit Real Estate Solutions (which Intuit acquired in 2002) as a stand-alone company.[84] The new company took on its previous moniker, and is now known as MRI Software.[85]

On May 21, 2010, Intuit acquired MedFusion, a Cary, NC leader of Patient to Provider communications for approximately $91 million.[86] On August 10, 2010, it. acquired the personal finance management app Cha-Ching.[87] On June 28, 2011, it acquired the Web banking technology assets of Mobile Money Ventures, a mobile finance provider, for an undisclosed amount. This acquisition is expected to position Intuit as the largest online and mobile technology provider to financial institutions.[88]

On May 18, 2012, it. acquired Demandforce, an automated small business marketing, and customer communications SaaS provider for approximately $423.5 million.[89]

On August 15, 2012, it announced an agreement to sell their 'Grow Your Business' business unit to Endurance International. The sale included the Intuit Websites and Weblistings products which had been formed from the Homestead Technologies and StepUp Commerce acquisitions.[90]

On July 1, 2013, it announced an agreement to sell their Intuit Financial Services (IFS) business unit (formerly known as Digital Insight) to Thoma Bravo for more than $1.03 billion.[91] On August 19, 2013, it announced that they had sold their Intuit Health business unit (formerly known as MedFusion) back to MedFusion's founder, Steve Malik.[92]

In August 2013, Intuit Inc. acquired tax planning software Good April for an undisclosed amount.[93] On October 23, 2013, it acquired Level Up Analytics, a data consulting firm.[94] On October 30, 2013, it acquired Full Slate, a developer of appointment scheduling software for small businesses.[95]

In May 2014, Intuit Inc. bought Invitco to help bookkeepers put bill processing in the cloud.[96] In May 2014, it acquired Check for approximately $360 million to offer bill pay across small business and personal finance products.[97] In December 2014, it. acquired Acrede, UK-based provider of global, cross-border and cloud-based payroll services.[98]

In March 2015, Intuit Inc. acquired Playbook HR.[99]

In January 2016, Intuit Inc. announced an agreement to sell Demandforce to Internet Brands.[100] On March 3, 2016, Intuit announced plans to sell Quicken to H.I.G. Capital.[101] On March 8, 2016, it announced plans to sell Quickbase to private equity firm Welsh, Carson, Anderson & Stowe.[102]

On May 1, 2017, Intuit announced it was selling TruPay.

Intuit acquired Bankstream in 2017. On December 5, 2017, Intuit announced its acquisition of TSheets for $340 million.[103]

2020s

On February 24, 2020, Intuit CEO and leader Sasan Goodarzi announced that it planned to acquire Credit Karma for $7.1 billion.[2] On August 3, 2020, Intuit announced its acquisition of TradeGecko for $100 million.[104]

On September 13, 2021, Intuit announced its acquisition of Mailchimp for $12 billion.[3]

Lobbying

Intuit has lobbied extensively against the IRS providing taxpayers with free pre-filled forms, as is the norm in developed countries.[10][11][105]

In 2009, the Los Angeles Times reported that Intuit spent nearly $2 million in political contributions to eliminate free online state tax filing for low-income residents in California.[106] According to the New York Times, from 2009 to 2014, Intuit spent nearly $13 million lobbying, as reported by OpenSecrets, as much as Apple. Intuit spent $1 million on the race for the California state comptroller to support Tony Strickland, a Republican who opposed ReadyReturn, against John Chiang, a Democrat who supported ReadyRun (and won). Joseph Bankman, professor of tax law, Stanford Law School, and advocate of simplified filing, believes that the campaign warned politicians that if they supported free filing, Intuit would help their opponents.[107][108]

On March 26, 2013, ProPublica reported that the company lobbied against return-free filing as recently as 2011.[11] One year later, ProPublica reported that the company appeared to be linked to a number of op-eds and letters to Congress in a campaign advocating against direct tax filing backed by the Computer & Communications Industry Association, an advocacy organization of which Intuit is a member.[109]

In October 2019, Propublica reported again that Intuit used "lobbying, the revolving door and dark pattern customer tricks" to fend off the US government's attempts to make tax filing free and easy, and created its multi-billion-dollar franchise.[110]

Lawsuits

An antitrust lawsuit and a class-action suit relating to cold calling employees of other companies were settled out of court along with Apple and Google.[111]

In March 2015, The Washington Post and computer reporter Brian Krebs reported that two former employees alleged that Intuit knowingly allowed fraudulent returns to be processed on a massive scale as part of a revenue-boosting scheme. Both employees, former security team members for the company, stated that the company had ignored repeated warnings and suggestions on how to prevent fraud. One of the employees was reported to have filed a whistleblower complaint with the US Securities and Exchange Commission.[112][113]

FTC Lawsuit Over Intuit's 'Free' Tax Filing Claims - pending

The Federal Trade Commission (FTC) has taken legal action against Intuit Inc., the maker of TurboTax software, for deceptive advertising practices. They allege that Intuit's "free" tax filing claims are misleading, as they are not accessible to a significant number of taxpayers, including gig economy workers and those with farm income. To prevent further harm, the FTC has filed both an administrative complaint and a federal district court complaint, seeking to halt Intuit's deceptive advertising. The outcome of this legal action will determine the company's accountability in the matter.[114]

See also

References

Citations

  1. ↑ "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. September 1, 2023.
  2. 1 2 Lunden, Ingrid (February 24, 2020). "Intuit confirms that it is buying Credit Karma for $7.1B in cash and stock". TechCrunch. Retrieved February 24, 2020.
  3. 1 2 "Intuit to buy Mailchimp for $12 billion" (Press release). September 13, 2020.
  4. ↑ "2019 Annual Report on Form 10-K" (PDF). Intuit.com. p. 6. Retrieved December 5, 2019. Total international net revenue was less than 5% of consolidated total net revenue for fiscal 2019, fiscal 2018, and fiscal 2017.
  5. 1 2 3 Justin Elliott, Lucas Waldron (2019-04-22). "Here's How TurboTax Just Tricked You Into Paying to File Your Taxes". ProPublica. Retrieved 2019-04-22.
  6. 1 2 3 Justin Elliott, Justin Elliott (2019-04-10). "Bill to Limit IRS' Ability to Offer Free Tax Filing Service Is Getting New Scrutiny". ProPublica. Retrieved 2021-02-25.
  7. 1 2 3 Justin Elliott, Lucas Waldron (2019-04-26). "TurboTax Deliberately Hid Its Free File Page From Search Engines". ProPublica. Retrieved 2021-02-25.
  8. 1 2 3 Justin Elliott, Kengo Tsutsumi (2019-05-23). "TurboTax Uses A "Military Discount" to Trick Troops Into Paying to File Their Taxes". ProPublica. Retrieved 2019-05-23.
  9. ↑ "The IRS has a big opportunity to fix the way Americans file taxes". 13 August 2021.
  10. 1 2 Elliott, Justin (April 9, 2019). "Congress Is About to Ban the Government From Offering Free Online Tax Filing. Thank TurboTax". ProPublica. Retrieved April 9, 2019.
  11. 1 2 3 Day, Liz (2013-03-26). "How the Maker of TurboTax Fought Free, Simple Tax Filing". ProPublica. Retrieved 2014-04-15.
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  52. ↑ "Financial Statements 2010" (PDF).
  53. ↑ "Financial Statements 2011" (PDF).
  54. ↑ "Financial Statements 2012" (PDF).
  55. ↑ "Financial Statements 2013" (PDF).
  56. ↑ "Financial Statements 2014" (PDF).
  57. ↑ "Financial Statements 2015" (PDF).
  58. ↑ "Financial Statements 2016" (PDF).
  59. ↑ "Financial Statements 2017" (PDF).
  60. ↑ "Financial Statements 2018" (PDF).
  61. ↑ "Financial Statements 2019" (PDF).
  62. ↑ "2020 Annual Report on Form 10-K" (PDF).
  63. ↑ "2021 Annual Report on Form 10-K" (PDF).
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General references

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