"It Didn't"
Single by Madeline Merlo
ReleasedOctober 28, 2020 (2020-10-28)
Length2:58
Label
Songwriter(s)
Producer(s)
  • Jeff Pardo
Madeline Merlo singles chronology
"Kiss Kiss"
(2020)		 "It Didn't"
(2020)		 "Slide"
(2022)
Music video
"It Didn't" on YouTube

"It Didn't" is a song recorded and co-written by Canadian country pop artist Madeline Merlo. She wrote the track with Jason Blaine and producer Jeff Pardo.[1]

Background and release

Merlo stated that "It Didn't" was one of her favourite songs that she had ever written. She described it as "about feeling the light at the end of the tunnel after a difficult time," adding it "touches on my battle with depression and overcoming a tumultuous breakup".[2]

"It Didn't" was initially released as a promotional single in April 2020 on the same day Merlo released the songs "Kiss Kiss" and "If You Never Broke My Heart". She viewed the three tracks as a "reflection" of the two years she had spent living in Nashville, Tennessee.[3] Together, Merlo said they are meant to represent the "multitude of emotions you experience going through heartbreak and ending up on the other side".[4] "It Didn't" was later sent to country radio as the follow-up to "Kiss Kiss" in October 2020.[5]

Critical reception

Hendrik Pape of Sound Check Entertainment referred to the track as an "up-tempo post-break-up anthem".[2] Front Porch Music described the song as a "power track with an electric guitar, an undeniably contagious tempo, and delicately curated lyrics," calling Merlo's voice "powerful".[4] Ally Paige of Swift Current Online said the song "joyfully celebrates the closure after the heartbreak and finding the light at the end".[6]

Commercial performance

"It Didn't" reached a peak of #17 on the Billboard Canada Country chart dated March 20, 2021[7] marking Merlo's eighth Top 20 hit.[8] It has been certified Gold by Music Canada.[9]

Music video

The official music video for "It Didn't " premiered on February 17, 2021.[10] The video was directed by brothers John Edde and Matt Edde.[11] It features Merlo starting the video on a couch, before transitioning into scenes of enjoyment.[6] Merlo stated that "the boxer at the end is a metaphor for the fight it takes to come out on the other side".[12]

Charts

Chart (2021) Peak
position
Canada Country (Billboard)[8] 17

Certifications

Region CertificationCertified units/sales
Canada (Music Canada)[9] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various 24 April 2020 Open Road Recordings [13]
Canada 28 October 2020 Country radio [5]

References

  1. ↑ "Madeline Merlo - It Didn't". New Country Songs. Retrieved July 6, 2021.
  2. 1 2 Pape, Hendrik (October 27, 2020). "Madeline Merlo To Drop New Single "It Didn't" on October 28th". Soundcheck Entertainment. Retrieved July 6, 2021.
  3. ↑ Murray, Joshua; Cassling, Trish (April 24, 2020). "Madeline Merlo Drops Three New Songs, Sends Kiss Kiss to Country Radio". The Reviews Are In. Retrieved December 9, 2020.
  4. 1 2 "Madeline Merlo Releases "It Didn't" To Country Radio". Front Porch Music. October 28, 2020. Retrieved July 8, 2021.
  5. 1 2 "Madeline Merlo to Drop New Single "It Didn'y" on October 28th". Open Road Recordings. October 26, 2020.
  6. 1 2 Paige, Ally (February 18, 2020). ""It Didn't" Keep Madeline Merlo Down". Swift Current Online. Golden West Broadcasting. Retrieved July 8, 2021.
  7. ↑ "Canada Country chart for September 26, 2020". Billboard. Retrieved December 5, 2020.
  8. 1 2 "Madeline Merlo Chart History (Canada Country)". Billboard. Retrieved July 6, 2021.
  9. 1 2 "Canadian single certifications – Madeline Merlo – It Didn't". Music Canada. Retrieved September 26, 2022.
  10. ↑ "Madeline Merlo – It Didn't" (video). YouTube. February 17, 2021. Retrieved July 8, 2021.
  11. ↑ "Madeline Merlo: It Didn't (2020)". IMDb. Retrieved July 8, 2021.
  12. ↑ "New Video "It Didn't" from Madeline Merlo". Top Country. February 17, 2021. Retrieved July 8, 2021.
  13. ↑ "It Didn't – Madeline Merlo". AllMusic. Retrieved July 6, 2021.
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