Jem was a magazine founded by Joe Weider in the 1950s as entertainment for heterosexual men. First Issue is November 1956[1] with Candy Barr on the cover. The monthly periodical was encouraged by American News distributors which asked Weider to start a competitor publication to rival the success Hugh Hefner had achieved with Playboy Magazine. Jem published photos of topless models and featured articles about dining, nightlife, and wine. Its companion magazine was Monsieur. Jem was quickly successful although Weider says that he was never very interested in its viability.[2]

A number of Jem issues feature Weider's wife, model Betty Brosmer, on their covers.[3]

The February 1960 issue of Jem features fiction, humor, article, and models. Gypsy Rose Lee is the feature interview. Fiction pieces are entitled "The Girl From Denmark", "The Nude On The Beach", and "This Guy".[4] The magazine ceased publication in 1968.[5]

The magazine is referenced in Stephen King's novel It, where Richie Tozier peeks at "the half-undressed girls" in his father's magazines. In the book, it is called Gem.

References

  1. ↑ "1956 gentlemens entertainment magazine. Vol 1 No 1. First Issue". Ebay. Retrieved 23 November 2015.
  2. ↑ Brothers of Iron: How The Weider Brothers Created the Fitness Movement and Built a Business Empire, Joe Weider & Ben Weider with Mike Steere, Weider Health & Fitness, 2006, pg. 115.
  3. ↑ Jem Magazine list
  4. ↑ Worthopedia - Jem Magazine February 1960.
  5. ↑ "Magazines By Weider (Pulp History)". HIL-GLE Wonderblog. 16 April 2013. Retrieved 15 October 2016.
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