Jiji Africa
IndustryMarketplace classifieds
Founded2014
Headquarters
Warsaw
,
Poland
ParentGenesis Technology Partners
Websitejiji.africa
jiji.ng
jiji.co.ke
jiji.com.gh
jiji.ug
jiji.co.tz
jiji.com.et
jiji.sn
jiji.co.ci

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.[1]

History

As at January 2018, it held over 800,000 ads, attracting over 160,000 sellers and 7 million original users per months, who look for bargains in cars,[2] household goods, mobile phones,[3] cosmetics, toys, pets, livestock, electronics,[1] services, and most recently, to look for jobs by searching through job vacancies.[4][5] As at March 8, 2018, Jiji is ranked as the 39th overall most visited website in Nigeria by Alexa,[6] and as the 32nd TOP site in Nigeria for all categories by SimilarWeb.[7]

Jiji was founded in 2014 in Lagos, Nigeria by Anton Volianskyi, who is the company's CEO. In autumn 2015 Jiji started a project known as Jiji blog,[8] providing visitors with the information on business, technologies, entertainment, lifestyle, tips, life stories, news.

In 2016, Jiji partnered with Airtel, a global telecommunications services company.[9] This meant that customers to Jiji site will not pay for data if they access the websites via Airtel network.

In April 2017, Jiji received Nigeria Internet Registration Association Awards as the most innovative online service of the year in Nigeria.[10][11] In May 2017, Jiji emerged as the finalist of The West Africa Mobile Awards (WAMAS), having entered the top 5 representatives in Commerce & Retail Category[12]

Since 2019, Jiji has been operating in five African countries: Nigeria, Kenya, Ghana, Uganda, and Tanzania after buying OLX Africa.

In 2020, the company launched website and app in Ethiopia.

In June 2021, Jiji has acquired an automotive company Cars45 in Nigeria, Kenya, and Ghana.[13][14]

In February 2022, Jiji acquired its competitor Tonaton in Ghana and launched websites in Senegal and Côte d'Ivoire.

There is also a separate corporate website dedicated to the main achievements and mission of this brand.

Mobile application

Jiji has the mobile version of the website, developed for Android and iOS which is available in Nigeria, Kenya, Ghana, Uganda, Tanzania, and Ethiopia. According to the Google Play statistics, Jiji App is in the list of ten most downloaded apps in Nigeria.[15][16]

References

  1. 1 2 "How Jiji.ng is helping users build their careers - Ventures Africa". Ventures Africa. 2017-11-20. Retrieved 2018-04-02.
  2. ↑ "Jiji Cars". Retrieved 2018-01-25.
  3. ↑ "Jiji Phones". Retrieved 2018-01-25.
  4. ↑ "Jiji.ng SiteInfo". SimilarWeb. Retrieved 2017-08-27.
  5. ↑ "Top Classifieds Ads websites In Nigeria". Nigerianfinder. Retrieved 2017-08-27.
  6. ↑ "TOP sites in Nigeria". Alexa. Archived from the original on 2020-04-25. Retrieved 2017-08-27.
  7. ↑ "TOP Websites Ranking". SimilarWeb. Retrieved 2017-08-27.
  8. ↑ "Jiji.ng Blog". Retrieved 2017-08-27.
  9. ↑ "AIRTEL PARTNERS PROVIDE FREE ACCESS TO JIJI.NG". Innovation Village. Retrieved 2017-08-27.
  10. ↑ "NIRA Awards". NIRA. Retrieved 2017-08-27.
  11. ↑ "Winners of the .ng 2017 AWARDS" (PDF). NIRA. Retrieved 2017-08-27.
  12. ↑ "West Africa mobile awards finalists announced". Bizcommunity. Retrieved 2017-08-27.
  13. ↑ "Jiji acquires Cars45 as it expands beyond its classifieds model". Techcabal. Retrieved 2021-06-28.
  14. ↑ "Jiji reportedly acquires Cars45 for an undisclosed amount". Techpoint.africa. Retrieved 2021-06-28.
  15. ↑ "Top Free in Android Apps Nigeria". Google Play. Retrieved 2017-08-27.
  16. ↑ "Nigerian Shopping App Jiji Grows Its Marketplace Using Mobile Native Ads". Leadbolt.com. Retrieved 2017-08-27.
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