Joyce Boutique Holdings Limited
TypeListed company
SEHK: 647
IndustryFashion retailing
Founded1970 (1970)
FounderJoyce Ma
Headquarters
Hong Kong
,
China
Area served
Hong Kong and Mainland China
Key people
Chairman: Mr. Stephen Ng
WebsiteJOYCE Boutique Holdings Limited

Joyce Boutique Holdings Limited (stylized as JOYCE) is a Hong Kong fashion retailer which is engaged in the franchise of fashion, accessories and cosmetics designer brands in Greater China under the name "JOYCE" or mono brand freestanding stores. It operates 40 points of sale across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts.[1]

It was founded by Mrs. Joyce Ma[2] (Chinese: 馬郭志清) in 1970. Its shares were listed on the Hong Kong Stock Exchange in 1990. In 2000, Wheelock and Company Limited acquired a 51% stake of JOYCE from the Ma family, the largest shareholder. In 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust, and JOYCE Boutique became a member of the Lane Crawford JOYCE Group.[3]

Glass shopfront with textured, illuminated border, from which a sign saying "Joyce" hangs.
JOYCE Boutique in New World Centre in Central
The words "Joyce Building" above entrance to grey industrial building.
JOYCE headquarters in Wong Chuk Hang
  1. Official website: https://www.joyce.com/

References

Wikimedia Commons has media related to Joyce Boutique.
  1. ↑ "About". Joyce. Retrieved 2021-04-23.
  2. ↑ Frey, Nadine (1994-05-06). "The World of JOYCE: Western Designers And Climbing Profits". The New York Times. Archived from the original on 2012-05-18. Retrieved 2021-04-23.
  3. ↑ "JOYCE Boutique Group Limited Corporate Profile". IRAsia. 2019-08-26. Retrieved 2021-04-23.
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