KFFX
Broadcast areaLyon County, Kansas and surrounding counties
Frequency104.9 MHz
BrandingMix 104.9 KFFX
Programming
FormatAdult contemporary
Ownership
OwnerEmporia's Radio Stations, Inc.
History
First air date
June 15, 1966 (1966-06-15) (as KVOE-FM)
Former call signs
  • KVOE-FM (1966–1975)
  • KLRF (1975–1984)
Technical information[1]
Licensing authority
FCC
Facility ID69778
ClassA
ERP3,000 watts[2]
HAAT85 meters (279 ft)
Transmitter coordinates
38°23′10″N 96°10′36″W / 38.38611°N 96.17667°W / 38.38611; -96.17667
Links
Public license information
WebcastListen Live
Websitekvoe.com

KFFX (104.9 FM) is a radio station broadcasting an adult contemporary music format, broadcasting as "Mix 104.9 FM". The station is located in Emporia, Kansas, where it is also licensed. KFFX is owned by Emporia's Radio Stations, Inc.

History

Voice of the Hornets logo.

KFFX signed on the air in June 1966 as the FM companion to KVOE (AM). Until the early 1970s KVOE-FM would simulcast most of its programming with the AM. In the 1970s it began playing some country music and then, around 1975, split altogether from the AM becoming KLRF (Colorful 105). Following a change in licensee in late 1984 to Emporia Broadcasting, the station shifted to a contemporary hit radio format and became KFFX (Fox 105). In January 1986 Valu Broadcasting acquired both the AM and FM stations. In 1994 Valu Broadcasting changed its name to Emporia's Radio Stations, Inc. KFFX shifted to a hot adult contemporary format around 2001 becoming Mix 104.9 and has retained that format since.

Mix 104.9 is home to the Emporia State University Hornets athletic teams. The station uses the slogan Voice of the Hornets during the sports seasons. Greg Rahe, KVOE sports director, left the station in July 2023 after spending 35 years as the Voice of the Hornets.[3] He was replaced by Blake Cripps who moved to Emporia after spending nine years as the Voice of the Newman University Jets in Wichita, Kansas.[4]

References

  1. ↑ "Facility Technical Data for KFFX". Licensing and Management System. Federal Communications Commission.
  2. ↑ KFFX-FM Info
  3. ↑ Greg Rahe leaving KVOE after 35 years
  4. ↑ New voice of Emporia State Athletics Blake Cripps excited to step into new role next month
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