Leon's Furniture Ltd.
TypePublic
TSX: LNF
IndustryHome Furnishing Stores
FoundedWelland, Ontario, Canada (1909)
FounderAblan Leon
HeadquartersToronto, Ontario, Canada
Key people
Mike Walsh, President/CEO
Constantine Pefanis, CFO
Lewis Leon, President, Leon's Division
Dave Freeman, President, The Brick Division[1]
RevenueCAD 2.24 Billion (2018) [2]
Number of employees
2,864[3]
SubsidiariesThe Brick, Appliance Canada, Trans Global Service, Furniture.ca
Websiteleons.ca
Leon's in Richmond Hill

Leon's Furniture Ltd. (TSX: LNF) (Meubles Léon Limité in Quebec) is a Canadian furniture retailer which first opened its store in 1909 in Welland, Ontario. The controlling interest in the company is owned by the Leon family, while some shares are traded publicly on the Toronto Stock Exchange. The company has stores in all provinces of Canada.[4]

History

Leon's originated in the city of Welland, Ontario near the US border in the Niagara Region.[5] It was founded by Ablan Leon, a Lebanese immigrant, who started out as a factory worker and then a door-to-door salesman.[6] He was able to open a store with his profits in 1909. The original store (A. Leon Company at 244 King Street) was a dry goods outlet, which subsequently converted to furniture sales.[7]

Leon's original store was staffed primarily by his family. When he died in 1942, he left the company to his children.[8] After expanding the original location, they built new stores in Southwestern Ontario.

The company moved into the Toronto area in the subsequent decades, purchasing several established outlets in the city and converting them to Leon's name. The company went public in 1969 and opened its first warehouse showroom in 1973, touting it as the only one in Canada.

Today, roughly half of the store's more than 50 outlets are owned corporately, while the remainder, mainly in rural areas or in cities with lower populations, are owned by franchisees. There were briefly two stores in Arizona in the mid 1990s.[9]

On November 11, 2012, Leon's announced plans to acquire competing furniture chain The Brick for $700 million.[4]

Leon's took over eight Sears Home locations in 2016, a move that allowed Leon's to open its first store in the province of BC.[10]

Products

Leon's Furniture markets mid-range furniture, appliances and electronics; some items are discount, and some stores contain high-end showrooms with higher-priced items available. A major part of Leon's marketing strategy is its financing plans, which allow customers to defer payments for various lengths of time (the most common of which are 6 and 18-month terms). This financing is offered through Flexiti Financial.

In an effort to attract customers living in condos or smaller dwellings, Leon's launched their Urban Living Collection in June 2007, comprising smaller sized sofas, bedrooms and dining sets.

Personnel

The staff of Leon's Furniture is separated into numerous departments in many of its corporate locations (franchise operating procedures tend to vary). Employees receive a number of benefits, including profit sharing and other benefits packages for full-time staff.

Slogans

  • "All the savings you can carry" — mid-late 1970s
  • "It's a better way to buy furniture" — 1992
  • "Canada's Only Furniture Superstore" — 2000
  • "Leon's — Where Big Is Beautiful — In So Many Ways" — 2000–2004
  • "Leon's — It's All About Trust" — 2004–2016
  • "Leon's — Part of the Family" — 2016–Present

Charities

Leon's celebrated its 100th anniversary with a donation to Boys & Girls Clubs of Canada.[11] Leon's has also supported organizations such as Canadian Cancer Society, Salvation Army, Cerebral Palsy Association and YWCA, among others.[12]

References

  1. ↑ "Leadership Team". LFL Group. Retrieved 9 April 2023.
  2. ↑ "SigFig - the easiest way to manage & improve your investments".
  3. ↑ "Company Profile for Leons Furniture Ltd (CA;LNF)". Retrieved 2008-10-14.
  4. 1 2 Leon’s buys The Brick in $700-million deal
  5. ↑ Riopelle, Maggie. "Leon's legacy". Welland Tribune. Retrieved 2018-01-09.
  6. ↑ Nguyen, Mai. "How Leon's Furniture is reinventing itself for generation Instagram". Canadian Business. Retrieved 23 June 2017.
  7. ↑ Graham, David (2007-07-26). "Leon's Furniture sisters defend chain". The Toronto Star. ISSN 0319-0781. Retrieved 2018-01-09.
  8. ↑ Kearney, Mark; Ray, Randy (September 2002). I Know that Name!: The People Behind Canada's Best-known Brand Names from Elizabeth Arden to Walter Zeller. Dundurn. ISBN 9781550024074.
  9. ↑ There are plenty of dividend options beyond banks The Globe and Mail March 8, 2008
  10. ↑ Leon's to take over eight Sears locations CTV News February 23, 2016
  11. ↑ Panjwani, Radhika (2009-03-25). "Leon's furniture celebrates 100th anniversary". The Mississauga News. Retrieved 2017-04-12.
  12. ↑ "Leon's: Build a Career". www.leons.monstermediaworks.ca. Archived from the original on 2017-05-18. Retrieved 2017-05-31.
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