In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support.[1][2] Slogans used by political parties often centre around current issues of the day or policies they wish to address.

1975 EEC membership referendum

In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

Yes
Conservative Britain's New Deal in Europe [3]
Labour Party Europe YES [3]
No
National Front Make Britain Great Again [3]

1979 general election

Party Slogans Ref.
National Conservative Labour Isn't Working

Don't just hope for a better life, vote for one

 [4]
Ecology Politics for Life
Labour Party The Labour Way is the Better Way [5]
Liberal Party Go Liberal

The Real Fight is for Britain

 [6]
National Front It's Our Country Let's Win It Back [7]

1983 general election

Party Slogans Ref.
National Conservative The Challenge of Our Times [8]
Green Party of England and Wales
Labour Party The New Hope for Britain [5][9]
SDP–Liberal Alliance Working Together for Britain [8]

1987 general election

Party Slogans Ref.
National Conservative The Next Moves Forward [8]
Labour Party Britain will win with Labour [8]
SDP–Liberal Alliance Britain United: The Time Has Come [8]

1992 general election

Party Slogans Ref.
BNP Fight Back! [8]
National Conservative The Best Future for Britain [8]
Labour Party It's time to get Britain working again [8]
Liberal Democrats Changing Britain for good [8]

1997 general election

Party Slogans Ref.
National Conservative New Labour, New Danger

You Can Only Be Sure With The Conservatives

 [8]
Green Party of England and Wales
Labour Party
  • Britain Deserves Better
  • New Labour, New Life for Britain
 [10]
Liberal Democrats Make the Difference [8]
UK Independence Party A Real Alternative [11]
Scotland Scottish Green Party A Green vision of Scotland [8]
Scottish National Party Yes We Can [8]
Wales Plaid Cymru The Best for Wales [8]
Northern Ireland Alliance Party of Northern Ireland
Democratic Unionist Party Democracy – Not Dublin Rule [8]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin A New Opportunity for Peace [8]
Social Democratic and Labour Party
Ulster Unionist Party

2001 general election

Party Slogans Ref.
BNP Where We Stand
National Conservative Time for common sense [8]
Green Party of England and Wales Reach for the future [8]
Labour Party Ambitions for Britain [8]
Liberal Democrats Freedom Justice Honesty [8]
UK Independence Party
Scotland Scottish Green Party
Scottish National Party We stand for Scotland [8]
Wales Plaid Cymru
Northern Ireland Democratic Unionist Party Leadership to Put Things Right! [8]
Sinn Féin Sinn Féin Delivering Real Change [8]
Social Democratic and Labour Party It's Working – Let's Keep Building [8]
Ulster Unionist Party
  • Don't turn back the clock
  • Don't let them wreck it
 [8]

2005 general election

Party Slogans Ref.
National Conservative Vote for Change

Are you thinking what we're thinking?

 [12]
Green Party of England and Wales The Real Choice for Real Change [12]
Labour Party Forward, not back [13]
Liberal Democrats The Real Alternative [12]
UK Independence Party We Want Our Country Back [14]
Scotland Scottish National Party Let's Make Scotland Matter [12]
Wales Plaid Cymru
Northern Ireland Alliance Party of Northern Ireland Alliance Works [12]
Democratic Unionist Party Leadership That's Working [12]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin
Social Democratic and Labour Party A Better Way to a Better Ireland [12]
Ulster Unionist Party Simply British [12]

2010 general election

Party Slogans Ref.
National Conservative Vote for change [15]
Green Party of England and Wales Fair is Worth Fighting For [15]
Labour Party A future fair for all [13]
Liberal Democrats Change that works for you
UK Independence Party Empowering the People [16]
Scotland Scottish Green Party
Scottish National Party Elect a local champion [15]
Wales Plaid Cymru
Northern Ireland Alliance Party of Northern Ireland
Democratic Unionist Party Let's Keep Northern Ireland Moving Forward [15]
Green Party in Northern Ireland
People Before Profit Alliance
Sinn Féin Peace Equality Jobs Unity [15]
Social Democratic and Labour Party For Your Future [15]
Traditional Unionist Voice
Ulster Unionist Party

2015 general election

Party Slogans Ref.
National Conservative Strong Leadership, A Clear Economic Plan And A Brighter, More Secure Future [17]
Green Party of England and Wales For the Common Good [18]
Labour Party
  • Britain can be better
  • A better plan, a better future
Liberal Democrats Stronger Economy. Fairer Society. Opportunity for Everyone. [19]
UK Independence Party Believe in Britain [20]
Scotland Scottish Green Party
Scottish National Party Stronger for Scotland [21]
Wales Plaid Cymru Working for Wales [22]
Northern Ireland Alliance Party of Northern Ireland Working for You at Westminster [23]
Democratic Unionist Party Step Not Back
Green Party in Northern Ireland For the Common Good [24]
People Before Profit Alliance
Sinn Féin Equality Not Austerity [25]
Social Democratic and Labour Party Prosperity not Austerity [26]
Traditional Unionist Voice
Ulster Unionist Party

2016 EU membership referendum

In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.

Leave
Vote Leave Let's Take Back Control [27]
UKIP
  • We Want Our Country Back
  • Believe in Britain
 [28][29]
Remain
Britain Stronger in Europe Stronger, Safer and Better Off [30]
Green Party of England and Wales Yes to Europe [31]
Labour Party Labour In for Britain [32]
Liberal Democrats Liberal Democrats #INtogether [33]

2017 general election

Party Slogan Ref.
National Conservative [17][34]
Green Party of England and Wales
  • A Green Party for a Confident and Caring Britain
  • The Green Guarantee
 [18]
Labour Party For the Many, not the Few [35]
Liberal Democrats Change Britain's Future [36]
UK Independence Party Britain Together [20]
Scotland Scottish Green Party Our Future is Green [37]
Scottish National Party Stronger for Scotland [21]
Wales Plaid Cymru Defending Wales [38]
Northern Ireland Alliance Party of Northern Ireland Change Direction [23]
Democratic Unionist Party Standing Strong For Northern Ireland [39]
Green Party in Northern Ireland #PuttingYouFirst [40]
People Before Profit Alliance People Before Profit [41]
Sinn Féin Standing up for Equality, Rights, Irish Unity [25]
Social Democratic and Labour Party Taking Our Seats Taking a Stand [42]
Traditional Unionist Voice Drain the Swamp [43]
Ulster Unionist Party For A Stronger, Better Union [44]

2019 general election

Party Slogan Ref.
National Conservative Get Brexit Done. Unleash Britain's Potential. Britain Deserves Better [45]
Green Party of England and Wales Leading the Fight for Climate Action, a People's Vote, a Fair Society for All [46]
Labour Party It's Time for Real Change

Rebuilding Britain For The Many Not The Few

 [47]
Liberal Democrats Stop Brexit. Build a Brighter Future [48]
The Brexit Party Change Politics for Good [49]
UK Independence Party Time To Get On With Brexit!
Scotland Scottish Greens
Scottish National Party It's Time to Choose Our Own Future
Wales Plaid Cymru Wales, It's Us / Ni yw Cymru
Northern Ireland Alliance Party of Northern Ireland Demand Better
Democratic Unionist Party Let’s get Northern Ireland Working Again
Green Party in Northern Ireland
Sinn Féin Time for Unity
Social Democratic and Labour Party Stop Boris Stop Brexit
Ulster Unionist Party Northern Ireland needs a change let’s change together

Welsh Parliament

2021 Welsh Parliament election

Party Slogan Welsh Translation Ref.
Welsh Labour Moving Wales Forward/If you value it, vote for it.[50] Symud Cymru Ymlaen [51]
Welsh Conservatives More Jobs, Better Hospitals, First Class Schools
Plaid Cymru Vote for Wales O Blaid Cymru
Welsh Liberal Democrats Put Recovery First Adfywio Yw'n Blaenoriaeth [52]
UK Independence Party Wales Forever, Britain Together Cymru am byth, Prydain yn un [53]
Propel

References

  1. ↑ Pringle, Benedict (3 May 2017). "Election slogans reveal there's only one party trying to win a majority". Campaign. Retrieved 5 June 2017.
  2. ↑ Mullins, Amy (5 August 2013). "What makes a good political slogan?". The Guardian. Retrieved 5 May 2017.
  3. 1 2 3 "Ephemera From The 1975 European Referendum". 23 June 2016. Retrieved 6 June 2017.
  4. ↑ McSmith, Andy (14 September 2007). "They said Labour isn't working. Now Saatchi & Saatchi works for Labour". The Independent. London. Retrieved 1 January 2013.
  5. 1 2 Kennard, Claire (17 August 2015). "From Loony Left to Neo-Thatcherism". clairekennard.co.uk. Retrieved 5 June 2017.
  6. ↑ Atkinson, Emma (15 April 2015). "Election 2015: Classic campaign posters". BBC. Retrieved 6 June 2017.
  7. ↑ "BNP Founder John Tyndall Found Dead At Home". Getty Images. Retrieved 6 June 2017.
  8. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 "Party Manifestos". politicsresources.net. Retrieved 6 June 2017.
  9. ↑ "StackPath". www.hatads.org.uk. Retrieved 24 October 2022.
  10. ↑ new Labour because Britain deserves better Archived 27 September 2011 at the Wayback Machine – Political Science Resources. Access date: 10 July 2012.
  11. ↑ "From the archives: Farage on UKIP from 1997". BBC News. Retrieved 6 June 2017.
  12. 1 2 3 4 5 6 7 8 "2005 Party manifestos". politicsresources.net. Retrieved 6 June 2017.
  13. 1 2 "At-a-glance: Labour election manifesto". BBC. 12 April 2010. Retrieved 6 May 2017.
  14. ↑ Jeffery, Simon (15 April 2005). "Ukip launches manifesto". The Guardian. Retrieved 6 June 2017.
  15. 1 2 3 4 5 6 "Party manifestos and election websites". politicsresources.net. Retrieved 6 June 2017.
  16. ↑ "At-a-glance: UKIP general election manifesto". BBC. 13 April 2010. Retrieved 6 June 2017.
  17. 1 2 ""strong leadership", a "clear economic plan" and a "brighter, more secure future"" (PDF). Conservative Party. Retrieved 5 June 2017.
  18. 1 2 "For the Common Good" (PDF). Green Party of England and Wales. Retrieved 5 June 2017.
  19. ↑ "Stronger Economy. Fairer Society. Opportunity for Everyone" (PDF). Liberal Democrats. Retrieved 5 June 2017.
  20. 1 2 "Believe in Britain" (PDF). UK Independence Party. Retrieved 5 June 2017.
  21. 1 2 "Stronger for Scotaland" (PDF). Scottish National Party. Archived from the original (PDF) on 18 May 2015. Retrieved 5 June 2017.
  22. ↑ "Plaid Cymru General Election Manifesto 2015". Plaid Cymru. Retrieved 6 June 2017.
  23. 1 2 "Manifesto". Alliance Party of Northern Ireland. Retrieved 6 June 2017.
  24. ↑ "Previous Manifestos". Green Party in Northern Ireland. Retrieved 6 June 2017.
  25. 1 2 "Equality Not Austerity". Sinn Féin. Retrieved 5 June 2017.
  26. ↑ "PROSPERITY NOT AUSTERITY" (PDF). SDLP. Retrieved 5 June 2017.
  27. ↑ Deacon, Michael (11 March 2017). "EU referendum: Boris Johnson fires up the Brexit juggernaut". The Telegraph. Retrieved 6 June 2017.
  28. ↑ Reynolds, Leda (26 April 2016). "'We want our country back' Farage rallies troops ahead of 'Independence Day' Brexit vote". The Daily Express. Retrieved 6 June 2017.
  29. ↑ Farage, Nigel (11 February 2015). "Nigel Farage's appeal to Britons: believe in Britain". The Daily Telegraph. Retrieved 25 June 2017.
  30. ↑ "The people hoping to persuade UK to vote to stay in the EU". BBC News. 13 June 2016. Retrieved 6 June 2017.
  31. ↑ "If You Want To Go Fast, Go Alone. If You Want To Go Far, Go Together". Green Party Sheffield. 2 June 2016. Retrieved 25 June 2017.
  32. ↑ "Corbyn launches Labour In for Britain campaign battlebus". The Daily Telegraph. 11 May 2016. Retrieved 25 June 2017.
  33. ↑ "EURef: Campaign logos to download and use". Archived from the original on 27 March 2016.
  34. ↑ Moseley, Tom (27 April 2017). "'Strong and stable' – Why politicians keep repeating themselves". BBC News. Retrieved 6 June 2017.
  35. ↑ "The Labour Party manifesto 2017" (PDF). Labour Party. Retrieved 25 January 2023.
  36. ↑ "Change Britain's Future" (PDF). Archived (PDF) from the original on 6 June 2020. Retrieved 6 June 2020.
  37. ↑ "Our Future is Green" (PDF). Scottish Green Party. Retrieved 5 June 2017.
  38. ↑ "Plaid Cymru Acrion Plan 2017" (PDF). Plaid Cymru - Party of Wales. Retrieved 5 June 2017.
  39. ↑ "STANDING STRONG FOR NORTHERN IRELAND" (PDF). Democratic Unionist Party. Archived from the original (PDF) on 9 June 2017. Retrieved 5 June 2017.
  40. ↑ "#Puttingyoufirst" (PDF). Green Party in Northern Ireland. Retrieved 5 June 2017.
  41. ↑ "People Before Profit Alliance 2017" (PDF). People Before Profit Alliance. Archived from the original (PDF) on 22 February 2017. Retrieved 6 June 2017.
  42. ↑ "Taking Our Seats Taking a Stand" (PDF). Social Democratic and Labour Party. Retrieved 6 June 2017.
  43. ↑ "Drain the Swamp" (PDF). Traditional Unionist Voice. Retrieved 5 June 2017.
  44. ↑ "FOR A STRONGER, BETTER UNION" (PDF). Ulster Unionist Party. Retrieved 5 June 2017.
  45. ↑ Perrigo, Billy (13 December 2019). "'Get Brexit Done.' The Slogan That Won Britain's Election". Time. Retrieved 28 September 2020.
  46. ↑ "Green Party, Fighting for Climate Action. If not now, when?". Green Party of England and Wales.
  47. ↑ "Launch of the Labour Party Manifesto 2019 - "It's Time For Real Change"". The Labour Party. 21 November 2020. Retrieved 28 September 2020.
  48. ↑ "Stop Brexit. Build a brighter future". Liberal Democrats. 31 October 2020. Retrieved 28 September 2020.
  49. ↑ "General election 2019: Brexit Party pledges 'political revolution'". BBC News. 22 November 2019.
  50. ↑ ""If you value it, vote for it" - Welsh Labour focus on record in government and future offer in campaign last ten days - Welsh Labour".
  51. ↑ "Drakeford unveils six flagship policy pledges ahead of May elections". LabourList. 18 March 2021. Retrieved 18 March 2021.
  52. ↑ "Fifty days to the Senedd elections in Wales". Liberal Democrat Voice. 17 March 2021. Retrieved 18 March 2021.
  53. ↑ "UKIP Wales Senedd Manifesto 2021" (PDF). UKIP Wales. 17 March 2021. Retrieved 13 April 2021.
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