Long's Bakery
Long's Bakery in Southport, Indiana in 2022.
Restaurant information
Established1951
Food typeAmerican
Street address1453 N Tremont St
CityIndianapolis
CountyMarion
StateIndiana
Postal/ZIP Code46222
CountryU.S.
Coordinates39°47′15″N 86°12′03″W / 39.7876°N 86.2007°W / 39.7876; -86.2007
Other locationsSouthport, Indiana
Other informationCash only

Long's Bakery is a bakery specializing in donuts in the Haughville neighborhood of Indianapolis, Indiana, in the United States, with a second location in Southport, Indiana.

History

Long's was founded in 1951 in Haughville. A second location in Southport, just south of Indianapolis, opened in 1987.[1] Both locations open at 5:30 AM daily and are cash only.[1][2]

In 2020, Indianapolis rapper Tevin Studdard released a song called "Long's Bakery Music Video" during which he raps about eating Long's donuts.[1] The video has had over 390,000 views on YouTube.[3] That same year David Letterman received the Bill McGowan Leadership Award in Indianapolis. During the award event, he tossed Long's donuts into the audience.[4]

Long’s has thrived by appealing to an ethnically diverse consumer base, from the largely Black neighborhood surrounding its 16th Street store to residents of nearby Speedway and suburban commuters stopping by as they drive into downtown Indianapolis. Anthropologist Paul Mullins wrote that Long’s "flourished in the race of a relatively typical tale of spatial transformation, demographic shifts, and quite radical changes in how Americans have eaten in the last century".[5]

Cuisine

Long's famous glazed yeast donut.

The bakery specializes in donuts. Their most popular is a glazed yeast donut, for which up to 20 people will wait in line on Saturday mornings.[2] They also produce apple cinnamon frys, apple fritters, Long Johns, and cake donuts.[2][6][7]

Reception

Long's has been named one of the best donut shops in the United States by Thrillist and one of the best eating establishments in Indianapolis by Eater.[8][9] It is also consistently named one of the best donut shops in Indiana and Indianapolis by local media, including the Indianapolis Star. It has been called one of the "essential eats" of Indianapolis by Indianapolis Monthly.[1]

The original location is situated 1+3⁄4 miles (2.8 km) east of the Indianapolis Motor Speedway. It is popular with both fans of and participants in the Indianapolis 500.[10]

See also

References

  1. 1 2 3 4 "The 25 Essential Eats Of Indy". Indianapolis Monthly. 13 February 2022. Retrieved 16 June 2022.
  2. 1 2 3 Jackson, Cheryl V. (3 March 2022). "The Indianapolis Star". Retrieved 16 June 2022.
  3. ↑ Lindquist, David (4 May 2020). "Doughnuts from reopened Long's Bakery inspire tasty hip-hop tribute". The Indianapolis Star. Retrieved 16 June 2022.
  4. ↑ Hays, Holly V. (28 January 2020). "David Letterman talks Hoosier hospitality and flings Long's doughnuts while accepting award". The Indianapolis Star. Retrieved 16 June 2022.
  5. ↑ Paul Mullins, Glazed America: A History of the Doughnut (Gainesville: The University of Florida Press, 2008), 2.
  6. ↑ Karpinski, Izzy (22 March 2022). "Indy bakery among '32 Best Donut Shops in America'". Fox 59. Retrieved 16 June 2022.
  7. ↑ Burnham, Jennifer (19 May 2017). "Unspoken Rules: Long's Bakery". Indianapolis Monthly. Retrieved 16 June 2022.
  8. ↑ "The 32 Best Donut Shops in America". Thrillist. Group Nine. 28 February 2022. Retrieved 16 June 2022.
  9. ↑ Gillis, Mike (15 June 2021). "The 36 Essential Indianapolis Restaurants". Eater. Retrieved 16 June 2022.
  10. ↑ Phillips, George. "Things You Must Do in the Month of May". Oil Pressure. Retrieved July 15, 2022.
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