Market requirements document

Marketing
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A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.^[1]^[2] It is typically written as a part of product marketing or product management. The document should explain:

What (new) product is being discussed
Who the target customers are
What products are in competition with the proposed one
Why customers are likely to want this product.
What holds the customers back from purchasing the product.

See also

References

↑ Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.
↑ Shired, Diane. "Marketing Requirements Document". Archived from the original on 2014-08-04.

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