A Master Kong Chef's Table restaurant at Zhengzhou Xinzheng International Airport
A Master Kong beef noodle restaurant at Gulangyu, Xiamen
A Master Kong Chef's Table Restaurant at CBD Shenzhen Book City, Shenzhen
Master Kong Chef's Table Beef Noodle Soup

Master Kong Chef's Table (simplified Chinese: 康师傅私房牛肉面; traditional Chinese: 康師傅私房牛肉面; pinyin: Kāng shīfu sīfáng niúròumiàn "Master Kang's Own Beef Noodle Soup") is a Chinese fast food chain owned by Ting Hsin International Group.[1] Its specialty is beef noodles.

The first store opened in Beijing in 2006. In 2011 there were 124 Master Kong Chef's Table restaurants in 32 Chinese cities.[2]

As of 2007 most noodle dishes had prices of 16-24 yuan.[1] As of 2011 the average prices of noodle bowls were 30-33 renminbi.[3] As of 2007 the 98 renminbi per bowl top-level elastic noodles with tender beef rib was the most expensive dish; it used imported beef.[1]

As of 2010, the chain directly competes with Yum! Brands China outlets.[4]

See also

References

  1. 1 2 3 "Master Kong's brilliant beef" (Archive). China Daily. May 17, 2007. Retrieved on September 8, 2014.
  2. ↑ Staff Writer with CNA. "Ting Hsin mulls Taiwan listing of its restaurants" (Archive). Taipei Times. October 17, 2011. Retrieved on September 8, 2014.
  3. ↑ Hsieh, MingLing. "Ting Hsin's New Consumer Offensive in China." CommonWealth Magazine. October 27, 2011 (No.483). p. 1 (Archive). Retrieved on September 8, 2014.
  4. ↑ Stinson, Matthew. "In China, Kong Challenges Coke And Pepsi" (Archive). Forbes. May 20, 2010. Retrieved on September 8, 2014.


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