McClure's
Cover of January 1901 issue
CategoriesMuckraking, political, literary (1893–1911)
Women's (1921–1929)
FrequencyMonthly
PublisherS. S. McClure (1893–1911)
Founder
First issueJune 1893 (1893-06)
Final issueMarch 1929 (1929-03)
CountryUnited States
Based inNew York City, New York, U.S.

McClure's or McClure's Magazine (1893–1929) was an American illustrated monthly periodical popular at the turn of the 20th century.[1] The magazine is credited with having started the tradition of muckraking journalism (investigative, watchdog, or reform journalism), and helped direct the moral compass of the day.[2][3]

The publishing company briefly got into the film business with McClure Pictures.[4][5]

History

Founded by S. S. McClure (1857–1949) and John Sanborn Phillips (1861–1949),[6] who had been classmates at Knox College, in June 1893.[7] Phillips put up the $7,300 needed to launch the magazine.[8] The magazine featured both political and literary content, publishing serialized novels-in-progress, a chapter at a time. In this way, McClure's published writers including Willa Cather, Arthur Conan Doyle, Herminie T. Kavanagh, Rudyard Kipling, Jack London, Lincoln Steffens, Robert Louis Stevenson, and Mark Twain.

At the beginning of the 20th century, its major competitors included Collier's and the Saturday Evening Post.

Examples of its work include Ida Tarbell's series in 1902 exposing the monopoly abuses of John D. Rockefeller's Standard Oil Company, and Ray Stannard Baker's earlier look at the United States Steel Corporation, which focused the public eye on the conduct of corporations. From January 1907 to June 1908, McClure's published the first detailed history of Christian Science and the story of its founder, Mary Baker Eddy (1821–1910) in 14 installments.[9] The articles were later published in book form as The Life of Mary Baker G. Eddy and the History of Christian Science (1909).[10]

In 1906 three staffers left to form The American Magazine. Shortly thereafter McClure's found itself in financial trouble, in part because a publishing plant the company was building for a cost of $105,000 ended up costing over three times that amount. Advertising revenue had also fallen. By 1911 S.S. McClure had lost control of the company, forced to sell the magazine to creditors.[11] It was re-styled as a women's magazine and ran inconsistently in this format, with publication paused from October 1921 to February 1922, September 1924 to April 1925, and February 1926 to May 1926. The later issues, from July 1928 until March 1929, were published under the name New McClure's Magazine. The last issue was in March 1929, after which the magazine was taken over by The Smart Set.[12] In 1916 the magazine published an Automobile Year Book (First McClure Automobile Year Book) with the specifications and pictures of over 100 different major producers of passenger and commercial vehicles.[13]

McClure Pictures

Filmography

  • The Seven Deadly Sins (1917), a series
  • The Fighting Roosevelts, renamed Our Teddy after the death of Teddy Roosevelt[14]
  • Mother[15]

Writers and editors

Staff

Other contributors

References

  1. ↑ Tassin, Algernon (December 1915). "The Magazine In America, Part X: The End Of The Century". The Bookman. XLII (4): 398–404.
  2. ↑ Fang, Irving (1997). A history of mass communication (PDF). Focal Press. p. 56. ISBN 0-240-80254-3. Archived from the original (PDF) on October 13, 2016. Retrieved May 28, 2016.
  3. ↑ Greg Gross (1997), The Staff Breakup of McClure's Magazine, chapter 2. Archived 2008-07-23 at the Wayback Machine
  4. ↑ "McClure's Magazine". S.S. McClure. 1 June 2019. Retrieved 1 June 2019 – via Google Books.
  5. ↑ "The Moving Picture World". World Photographic Publishing Company. 1 June 2019. Retrieved 1 June 2019 – via Google Books.
  6. ↑ Hakim, Joy (1994). A History of US: An Age of Extremes, 1880–1917. Oxford University Press. pp. 126–127.
  7. ↑ Larry Sabato; Howard R. Ernst (14 May 2014). Encyclopedia of American Political Parties and Elections. Infobase Publishing. p. 232. ISBN 978-1-4381-0994-7. Retrieved 6 May 2016.
  8. ↑ McCully, Emily Arnold (2014). Ida M. Tarbell : the woman who challenged big business-- and won!. Boston: Clarion Books. pp. 87–101. ISBN 9780547290928. OCLC 816499010.
  9. ↑ McClure's, December 1906; Milmine, January 1907 – June 1908, 14 articles.
  10. ↑ Stouck, David. "Introduction," in Willa Cather and Georgine Milmine. The Life of Mary Baker G. Eddy and the History of Christian Science. University of Nebraska Press, 1993.
  11. ↑ Harold S. Wilson, McClure's Magazine and the Muckrakers, Princeton University Press, 2015, 188–189.
  12. ↑ Union List of Serials ... 3rd Edition. New York, H. W. Wilson, 1965. p. 3003.
  13. ↑ First McClure Automobile Year Book. New York: The McClure Publications, Inc. 1916.
  14. ↑ "TR Center – Our Teddy". Theodorerooseveltcenter.org. Retrieved 1 June 2019.
  15. ↑ "Theatre Magazine". Theatre Magazine Company. 1 June 2019. Retrieved 1 June 2019 – via Google Books.
  16. ↑ Barbara Godard. "Marjorie Pickthall". Dictionary of Canadian Biography Online. Retrieved November 1, 2010.
  17. ↑ Crane, Frank (1893). "The Row of Dominoes". McClure's Magazine. New York: (Samuel Sidney) S.S. McClure: 525–533.
  18. ↑ Author:Frank Crane  – via Wikisource.
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