Mera Yuva Bharat (Hindi: मेरा युवा भारत) is an autonomous body set up by Ministry of Youth Affairs & Sports, Government of India catering to the youth of India, and serving as an overarching enabling mechanism powered by technology for youth development and youth-led development by providing them equitable access to opportunities. Thus enabling youth to actualise their aspirations and contribute towards the vision of Viksit Bharat by 2047.^[1][2]

Name

MY Bharat (MY, an acronym for Mera Yuva) is a Phygital (Physical+Digital) platform comprising physical activity along with an opportunity to connect digitally.

Launch

MY Bharat portal was launched by the Prime Minister, Shri Narendra Modi on 31st October 2023 on the occasion of National Unity Day at Kartavya Path, New Delhi. It also remarks the birth anniversary of Sardar Vallabhbhai Patel.^{[3][4][5] [6][7]}

History

On 11^th October 2023, in a momentous decision, the Union Cabinet approved the establishment of the autonomous body, Mera Yuva Bharat (MY Bharat) to benefit the youth in the age-group of 15-29 years, aligning with the definition of ‘Youth’ in the National Youth Policy.^[8]  

The Government of India decided to establish MY Bharat to engage the youth through empowering opportunities, utilizing high-velocity communications, social media, digital platforms, and emerging technologies in sync with today's rapidly changing world.^[9]

Vision

India’s youth, pivotal in shaping the nation’s future, are crucial players in the transformative journey towards Viksit Bharat (developed India), which necessitates a unified platform for rural, urban, and rurban youth. Mera Yuva Bharat aims to bridge this gap, using technology to engage present-day youth. Through a phygital ecosystem, MY Bharat empowers young individuals to become "Yuva Setu" between the Government and the citizens to foster community transformation. MY Bharat presents the youth with Experiential Learning Opportunities, Volunteering Opportunities for Events, Mentorship, Community Engagement, Personalized Learning and more.

The establishment of Mera Yuva Bharat paves way for Leadership Development in youth, Better alignment between youth aspirations and community needs, Enhanced efficiency through Convergence of existing programs, Creation of a centralized youth database, Improved two-way communication to connect youth with government initiatives, and Seamless accessibility through a phygital ecosystem.

Reception

After the grand unveiling of MY Bharat, the platform resonated powerfully with India's dynamic youth community, garnering widespread acclaim across the nation. Remarkably, within just four months of its inception, MY Bharat surpassed 98 Lakh registrations as on Jan 9, 2024, recording more than 60,000 registrations every day, cementing its status as one of the most rapidly growing and influential youth communities in India.^[10][11]

Fueling this remarkable growth are MY Bharat's diverse offerings, including experiential learning opportunities, volunteering programs, and events among many others. As the platform continues to expand with partnerships with a wide spectrum of Government Ministries, Departments, and Organizations, MY Bharat has been consistently delivering on its mission to empower every Indian youth with the tools and opportunities they need to shape a brighter future for themselves and the nation.

MY Bharat community is becoming India’s great strength in shaping a bright future for India. This sentiment was echoed by the Prime Minister, Shri Narendra Modi while addressing the Viksit Bharat Sankalp Yatra when he said that India’s youth through ‘MY Bharat Volunteer’ are strengthening the vision of ‘Viksit Bharat.’^[12] In his address during the Veer Baal Diwas on December 26^th, 2023, the Prime Minister invited every youth of India to register on the MY Bharat portal while stating that MY Bharat is becoming a big institution for the young daughters and sons of the country.^[13]

Partnerships

Mera Yuva Bharat collaborates with an extensive array of partners to present the youth of India with an expansive range of opportunities to engage in active learning, foster personal growth, and cultivate hands-on skills.

MY Bharat has partnered with the following Ministries/ Departments/ Organisation that has opened up wide ranging opportunities from wide-ranging sectors for the youth of India:

• Ministry of Panchayati Raj
• Ministry of Housing & Urban Affairs
• Ministry of Rural Development
• Ministry of Education
• Ministry of Women & Child Development
• Ministry of Road Transport & Highways
• Khelo India
• National Youth Festival
• Police Department of various States/UTs
• Gram Panchayats
• Urban Local Bodies

These partnerships, and many more that are to follow, allow the youth to gain multidisciplinary industrial knowledge, laying the groundwork for a strong and promising future.

See Also

• Ministry of Youth Affairs & Sports
• Government of India
• Digital India
• National Youth Festival

References