Social Media Examiner
Type of businessPrivate
Type of site
Magazine & blogging
Available inEnglish
FoundedOctober 2009
Headquarters
Poway, California
,
U.S.
Founder(s)Michael Stelzner
URLSocialMediaExaminer.com
Current statusActive

Social Media Examiner is a U.S.-based media company, founded by Michael Stelzner. It publishes online magazines, blogs and podcasts about how business people can use social networks, on SocialMediaExaminer.com. The online magazine publishes original research, has a weekly podcast show and oversees multiple communities for social media marketers.

Founder

In 2006, Michael Stelzner published his first book, Writing White Papers: How to Capture Readers and Keep them Engaged.[1] He founded Social Media Examiner with the stated goal of providing free how-to information about social media.[2] In 2011, Stelzner wrote Launch: How to Quickly Propel Your Business Beyond the Competition (Wiley).[3] In 2012, Stelzner started the Social Media Marketing podcast.[4]

Reports and conferences

In 2018, 5,700[5] marketers participated in Social Media Examiner's study of how marketers and businesses are using social media. The report has been cited in Entrepreneur[6] and Inc. magazine.[7] Social Media Examiner hosts the Social Media Marketing World conference.[8]

Awards

Technorati ranks the site as one of the Top 100 Business and Top 100 Small Business blogs.[9] Social Media Examiner has been discussed in several books including, The New Relationship Marketing: How to Build a Large, Loyal Profitable Network using the Social Web by Mari Smith,[10] and The Entrepreneur’s Information Source Book: Charting the Path to Small Business Success, 2nd ed. by Susan C. Awe.[11]

References

  1. ↑ Stelzner, Michael (2006). Writing White Papers: How to Capture Readers and Keep them Engaged. WhitePaperSource Publishing. ISBN 0977716937.
  2. ↑ "How to Launch a Successful Social Media Strategy". Small Business Guide to Social Media. Experian.
  3. ↑ Stelzner, Michael (June 21, 2011). Launch: How to Quickly Propel Your Business Beyond the Competition. Wiley. ISBN 978-1118027233.
  4. ↑ "Social Media Marketing Podcast helps your business thrive with social media by Michael Stelzner, Social Media Examiner on Apple Podcasts". Apple Podcasts. Retrieved 2018-06-02.
  5. ↑ "Social Media Marketing Update: Preferred Platforms and Content Types in 2018 - Marketing Charts". Marketing Charts. 2018-05-21. Retrieved 2018-06-02.
  6. ↑ Belicover, Michael E (12 April 2011). "How Marketers Use Social Media". Entrepreneur. Retrieved April 12, 2011.
  7. ↑ Rubin, Courtney. "Why Social Media is Really Worth Your Time". Inc. Retrieved April 23, 2010.
  8. ↑ "Social Media Marketing World". Social Media Examiner. Retrieved October 3, 2013.
  9. ↑ "Blog Directory". Technorati. Archived from the original on October 5, 2013. Retrieved October 5, 2013.
  10. ↑ Smith, Mari (2011). The New Relationship Marketing: How to Build a Large, Loyal Profitable Network Using the Social Web. Wiley. p. 139.
  11. ↑ Awe, Susan C. (2012). The Entrepreneur's Information Source Book: Charting the Path to Small Business Success, 2nd Ed. ABC-CLIO, Inc. pp. 113, 128.
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