| Type of business | Private |
|---|---|
Type of site | Online dating service Social network service |
| Founder(s) | Jason Du[1] |
| URL | www |
| Registration | Yes |
| Users | 3.8 million (February 2021) |
| Launched | 2001[1] |
| Current status | Active |
MillionaireMatch is an online dating website focusing on long term relationships and marriages,[2][3] popular primarily in the United States, Canada, the United Kingdom, Australia and Germany. Because of the focus on relationships between attractive and wealthy singles, MillionaireMatch is considered a special-interest online dating site.[4][5][6] The company was launched in Silicon Valley, California[7] by Jason Du.
History
MillionaireMatch was founded by UC Berkeley graduate Jason Du in Silicon Valley in 2001. Jason Du still serves as the company's CEO.[8]
In 2015, MillionaireMatch deleted over a thousand user profiles for not matching its criteria, with the users being "either not attractive or too poor" to be on the website.[5]
By November 2016, the website had 2.9 million registered members,[9] and by February 2021, the number of users increased to 3.8 million users with 2.6 million located in the United States.[10]
Modus operandi
MillionaireMatch business model is based on a membership system with monthly subscriptions. There is also a free registration, but free accounts are limited in communication.[10] Users can register for an account on the internet or through its mobile app. According to DatingScout, "The member structure in MillionaireMatch is equally divided into men and women. Most users come from the United States and are in the age range of 35-54 years."[10] There is a minimum income threshold for registration for those users who fall into category of "wealthy".[11] The website is also available in iOS and Android mobile apps.[7][12][13]
Issues
The website has attracted considerable controversy in the media and much criticism since its inception due to its exclusive business model of only allowing perceived attractive or wealthy individuals to join the dating community.[7][14][15][16] The company was also called "Sugar Daddy Dating Site"[17] but it rejects that definition citing the company's focus on long term relationships and marriages.[18] In April, 2020, Fox Business reported on 20% increase of the fake profiles on MillionaireMatch website during COVID-19 pandemic.[3]
See also
References
- 1 2 "Millionaire Match Overview and Founders". TracXN.
- ↑ "Wealthy single women choose conservative men over liberals". The Washington Times.
- 1 2 "Millionaire dating in coronavirus: dating app for wealthy sees increase in fake profiles". Fox Business. 24 April 2020.
- ↑ "Join the 1% — for just $60". Market Watch.
- 1 2 "Dating app MillionaireMatch deletes users' accounts because they're 'too poor and too ugly'". International Business Times. 24 November 2015.
- ↑ "How To Find A Millionaire". Forbes.
- 1 2 3 "MillionaireMatch: If the Middle Class Just Isn't Good Enough". Observer. 24 September 2015.
- ↑ "Interview With Jason Du, CEO And Founder Of MillionaireMatch.com". Online Personals Watch.
- ↑ "Millionaire Match Dating Site Review". Luvze.
- 1 2 3 "MillionaireMatch Review February 2021". DatingScout.
- ↑ "Millionaire dating site names Miami among Top 10 cities where users reside (Photos)". SF Business Journal.
- ↑ "Millionaire Match: Upscale App". Apple App Store.
- ↑ "Millionaire Match: Meet And Date The Rich Elite". Google Play App Store.
- ↑ "The online dating site that's for millionaires only". New York Post. 21 May 2015.
- ↑ "Millionaire dating site wants women to post photos sans makeup, men still free to do whatever". Splinter. 26 March 2015.
- ↑ "The most sexist dating site ever has hit the Internet". New York Post. 27 March 2015.
- ↑ "Best Sugar Daddy Dating Sites & Apps for 2021". Dating news.
- ↑ "MillionaireMatch Pushes Back Against False Claims That It Is for "Sugar Daddies". The Register Herald.