Miss Sweden Organization

Candidates for Miss Sweden 1967 seated on a gymnastic bench
Formation	1949 (1949)
Type	Beauty pageant
Headquarters	Stockholm
Location	Sweden
Membership	Miss Universe Miss International Miss Supranational
Official language	Swedish
President	Joakim Granberg
Website	Official website

The Miss Sweden or Miss Universe Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, qualifying delegates to the Miss Universe competition.^[1] In 2009 the pageant renamed as Miss Universe Sweden and the first national final was held on 6 June 2009, the National Day of Sweden. Among the judges were Yvonne Ryding, Miss Universe 1984. The pageant is a late branch of the Miss Sweden contest. The director of the contest is Joakim Granberg of the Starworld Entertainment Corporation.

History

Annika Duckmark, Fröken Sverige 1996, during a television ceremony in 2009

Miss Sweden which ran from 1949 to 2003, introduced by the female magazine VeckoRevyn and later operated by production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss Universe.

The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first Miss Sweden pageant was won by Kerstin Ringberg. Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt.

Franchise holder between 2001 and 2004: Strix Productions and Moore Magazine. The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix.^[2]

Between 2006 and 2009 Nya Fröken Sverige built for a new era in Sweden. The winner sent to Miss Universe. The franchise holder moved to Miss Universe Sweden which is called as Miss Sweden in modern era since 2009. Beginning in 2012, three winners and two runners-up are selected. The Miss Universe Sweden competes in Miss Universe, the Miss International Sweden goes to compete in Miss International and the Miss Earth Sweden vies in Miss Earth.^[3]

Notable winners

• Hillevi Rombin, lived in Los Angeles, California.

Format

Edition	Year	Presenter	Version	Winner	Represented	Venue	Voting	Delegates	Franchise	Broadcast
44th	1992	Adam Alsing	Dubai	Monica Brodd	Uppland	Grand Hôtel	Celebrity Panel	28	VeckoRevyn	TV4
45th	1993	Yvonne Ryding		Johanna Lind	Östergötland			28
46th	1994			Domenique Forsberg	Lappland			28
47th	1995	Martin Timell		Petra Hultgren	Stockholm	TV4 Television Centre		28
48th	1996		Canary Islands	Annika Duckmark	Västergötland	Berns Entertainment Centre		28
49th	1997	Agneta Sjödin		Victoria Lagerström	Stockholm			28
50th	1998			Jessica Olérs	Dalarna			28
51st	1999	Sofia Wistam		Emma-Helena Nilsson	Jämtland	Circus Theatre		28
52nd	2000			Valerie Aflalo	Malmö		Hot Picks & Televoting	28
53rd	2001	Lydia Capolicchio	Barbados	Malin Olsson	Dalarna	Grand Hôtel	SMS & Televoting	28	Strix	TV3/MTG
54th	2002	Ulrika Jonsson		Malou Hansson	Uppland			28
55th	2003	Fredrik Birging		Helena Stenbäck	Norrbotten			28

The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.

In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.

The last winner was crowned in early 2004, with the winner being Katarina Wigander, and she was crowned by Moore! Magazine.

Titleholders

Titleholders under Miss Sweden org.

See also

• Miss World Sweden
• Miss Earth Sweden

References

External links

• Official website (in Swedish)