MH Sub I, LLC
Internet Brands
TypePrivate
IndustryInternet media
FoundedJune 27, 1998 (1998-06-27)[1] (as CarsDirect)
HeadquartersEl Segundo, California, U.S.
Area served
Worldwide
Key people
Robert Brisco, President and CEO
ProductsConsumer websites; software applications
RevenueIncrease US$2.16billion (2022)
Increase US$1.4billion (2022)
Increase US300million (2022)
OwnerKohlberg Kravis Roberts & Co. L.P.
Websitewww.internetbrands.com

MH Sub I, LLC, doing business as Internet Brands, is a digital media, marketing services, and software company based in El Segundo, California, United States, that operates online media, community, e-commerce, and SaaS businesses in vertical markets.

Businesses

WebMD and Medscape

The company acquired its largest businesses, WebMD and Medscape, in a $2.8 billion transaction in 2017.[2] In 2018, WebMD acquired Frontline Communications and Jobson.[3][4] In 2019, WebMD acquired Aptus Health from Merck.[5] In 2020, WebMD acquired: StayWell and Krames, also from Merck; and Germany-based Coliquio.[6][7] In 2021, WebMD acquired ADDitude and the Wellness Network.[8][9] In 2022, WebMD acquired Mercury Health Care, a spinout of Healthgrades.[10] In 2023, Internet Brands acquired Limeade, a digital health and wellness platform.[11][12]

The company's legal division includes Avvo, Martindale Hubbell, and Nolo, which were collectively rebranded Martindale-Avvo in 2018.[13][14] The company's Martindale Hubbell ownership originated in 2013 as a Joint Venture with LexisNexis, though the Martindale business traces its roots to 1868.[15][16]

Pulsepoint

The company acquired Pulsepoint, a programmatic online ad tech company, in 2021.[17]

Dental Division

Internet Brands and Henry Schein formed a joint venture in 2018, called Henry Schein One (HS1), contributing the dental software and internet businesses of both companies.[18] In 2019, HS1 acquired Lighthouse 360. In 2020, HS1 acquired United Kingdom-based Dentally.[19] In 2021, HS1 acquired Jarvis Analytics.[20]

Consumer Internet division

As of its 2009 public filings, the consumer internet division owned and operated more than 95 websites in seven categories and attracted more than 62 million unique visitors per month, with 97% of the audience originating from organic, non-paid sources.[21][22][23] The company's strategy is to focus on specific target audiences that tend to be attractive to advertisers.[24][25]

In 2016, the company acquired Fodor's travel, which was joined with other travel properties such as Wikitravel and FlyerTalk.[26]

On December 1, 2010, Internet Brands acquired AllLaw.com and AttorneyLocate.com, both founded by Arvind A. Raichur.[27]

In 2007, the company acquired Corvette Forum and in 2004, a Chevy Corvette enthusiast site.

SEC filings indicate that approximately 70% of the company's revenues are derived from advertising from more than 40,000 accounts—most of them small and medium enterprises.

The company's portfolio of websites include many with social media features: social network services, user generated content, blogs, wikis, and internet forums.[28][29]

History

The company was founded in 1998 as CarsDirect.com, launched from the business incubator Idealab. The company invented a consumer-advocacy approach to selling cars "haggle-free" online, an approach it continues to employ.[30] In 2000, Roger Penske invested in the company and joined the Board of Directors. In 2002, Time Magazine voted the site one of the 50 best in the world.[31]

The company changed its name to Internet Brands in 2005.[32] The company's IPO was in November 2007 on the NASDAQ exchange.[33] INET was added to the NASDAQ Internet Index on March 22, 2010.[34]

Internet Brands agreed to be acquired for $640 million by the private equity firm Hellman & Friedman in September 2010[35][36] and was thus delisted from NASDAQ.[37]

In September 2012, Internet Brands became involved in a legal battle with the Wikimedia Foundation (the operators of Wikipedia) over the future of Wikitravel's community.[38][39][40]

Internet Brands was acquired in June 2014 by KKR from Hellman & Friedman for 1.1 billion dollars.[41] KKR is making its investment in partnership with Internet Brands chief executive officer Bob Brisco and the Internet Brands management team, who will hold a minority stake in the company and continue to run the business.[42]

In January 2016, Intuit Inc. announced an agreement to sell Demandforce to Internet Brands.[43]

Charity and Community

Health Heroes

Each year WebMD presents Health Heroes awards, a recognition program of health care leaders, conducted by its editorial staff. Recently, the annual awards have focused on a specific topic, such as children's mental health in 2022, COVID-19 frontline workers in 2021, and Social justice in health care in 2020.[44][45]

Annenberg Journalism Awards

In 2022, WebMD also began a partnership with the USC Annenberg School for Communication and Journalism's Center For Health Journalism, establishing a reporting fund in honor of the company's long-time editor Kristy Hammam.[46][47]

Homelessness

The company has been involved in several aspects of homeless charity, including extensive reporting, direct charity, and an annual fund raiser held in Santa Monica.[48][49]

Controversies

vBulletin criticism

In October 2009, Internet Brands changed the pricing structure for its vBulletin software, prompting complaints from registered users on the official forums. According to The Register those who complained were then banned from both the forums and from receiving support and updates, despite still having valid licences for the product.[50] Internet Brands defended their position to The Register in a separate article; however, a later update to the same article stated that at least some of Internet Brands' claims were false.[51] In October 2010, Internet Brands announced that it would file a lawsuit against the XenForo team claiming copyright infringement; specifically that code in XenForo was based on vBulletin code, breach of contract, and engaging in unfair business practices.[52] In November 2010, Internet Brands sued Kier Darby, a lead developer of XenForo, who had previously served as a lead developer for Internet Brands' vBulletin, claiming that Kier had not returned confidential information from Internet Brands regarding the vBulletin software. The XenForo team has denied the claims.[53] In February 2013, the lawsuit was dismissed.[54]

Wikitravel and Wikimedia

In 2012, after a lengthy history of dissatisfaction, community members at Internet Brands-owned website Wikitravel began discussing whether to fork (split off) of their work and editing activities from Wikitravel and recommence their editing activities at another website host.[55][56] The dissatisfaction related to long standing discontent at poor hosting, poor site updates, and excessive over-monetarization and advertising, and eventually, interference by Internet Brands in the community's activities in breach of prior agreements and understandings.[57]

Forking is a normal or anticipated activity in wiki communities and is permitted by the Creative Commons license in use on sites such as Wikitravel, and the wiki software used by Wikitravel included the facility to take 'database "dumps"' for that purpose.[57] This mirrored the fork of the German and Italian language Wikitravel communities some years earlier, which led to a new travel wiki site called Wikivoyage. Members of the communities concerned decided that the community at Wikitravel would move its editing efforts to merge with Wikivoyage, to create a new travel wiki to be hosted by the Wikimedia Foundation, the owner of Wikipedia and a large range of other non-profit reference sites based upon a wiki community.[58][59][60][61]

The merge and move were endorsed by the editing community,[62] but opposed by Internet Brands who litigated against two users it accused of unlawful actions related to the proposal. The allegations were strongly rejected by the individuals and the (non-party) Wikimedia Foundation who stated the case was an example of a SLAPP lawsuit intended to deter and frustrate lawful conduct.[63] On November 19, 2012, the claims by Internet Brands were dismissed by the United States District Court for the Central District of California.[64]

Greenlight Financial Services

In April 2013, on behalf of its client Greenlight Financial Services, Inc., the Rhema Law Group won a jury verdict trial against Internet Brands, Inc. The Orange County Superior Court jury found that Internet Brands breached a previous settlement agreement between the parties and awarded lost profits damages in the amount of $750,000.[65]

Model Mayhem

ModelMayhem.com is a social media website where models can create profiles and publish pictures. In May 2008, Internet Brands bought Model Mayhem from the original developers Donald and Tyler Waitt.[66] Model Mayhem was involved in the court case Jane Doe No. 14 v. Internet Brands, Inc., where litigants argued that Model Mayhem was liable for damages resulting from crimes committed by users on the website.[66][67][68]

References

  1. ↑ "CarsDirect.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved July 1, 2016.
  2. ↑ Corp, WebMD Health. "WebMD To Be Acquired By KKR's Internet Brands". www.prnewswire.com (Press release). Retrieved December 30, 2022.
  3. ↑ "WebMD acquires Jobson to bolster content for pharmacists, eye health practicioners [sic]". MobiHealthNews. June 12, 2018. Retrieved December 30, 2022.
  4. ↑ Kanski, Alison (June 18, 2019). "WebMD acquires Frontline Medical Communications". MM+M - Medical Marketing and Media. Retrieved December 30, 2022.
  5. ↑ Renfrow, Jacqueline (September 30, 2019). "WebMD to acquire Aptus Health in bid to expand clinician support". Fierce Healthcare. Retrieved January 2, 2023.
  6. ↑ "BRIEF-WebMD Acquires The Staywell Company". Reuters. March 12, 2020. Retrieved January 2, 2023.
  7. ↑ Longworth, Catherine (October 27, 2020). "WebMD buys German health information company coliquio -". pharmaphorum.com. Retrieved January 2, 2023.
  8. ↑ "WebMD M&A deepens its informational resources about ADHD". MobiHealthNews. May 26, 2021. Retrieved January 2, 2023.
  9. ↑ Muoio, Dave (July 21, 2021). "WebMD purchases patient educational video maker The Wellness Network". Fierce Healthcare. Retrieved December 31, 2022.
  10. ↑ "WebMD acquires analytics specialist Mercury Healthcare". MobiHealthNews. July 5, 2022. Retrieved December 30, 2022.
  11. ↑ "Limeade Acquisition". June 8, 2023.
  12. ↑ "WebMD Health Services To Acquire Limeade". Yahoo Finance. June 8, 2023. Retrieved July 5, 2023.
  13. ↑ www.bizjournals.com https://www.bizjournals.com/losangeles/news/2018/01/12/internet-brands-adds-avvo-to-legal-portfolio.html. Retrieved December 30, 2022. {{cite web}}: Missing or empty |title= (help)
  14. ↑ Journal, A. B. A. "Internet Brands renames legal offerings as Martindale-Avvo". ABA Journal. Retrieved December 30, 2022.
  15. ↑ "Martindale-Hubbell, Internet Brands to Deliver Marketing Services for Lawyers". Legaltech News. Retrieved January 4, 2023.
  16. ↑ "Martindale-Hubbell Law Directory | Encyclopedia.com". www.encyclopedia.com. Retrieved January 4, 2023.
  17. ↑ "WebMD Parent Company Internet Brands to Acquire PulsePoint". AdExchanger. April 29, 2021. Retrieved December 30, 2022.
  18. ↑ Werner, Alison (April 11, 2018). "Henry Schein and Internet Brands Joint Venture Creates Henry Schein One". Orthodontic Products. Retrieved December 30, 2022.
  19. ↑ "Global supplier acquires cloud-based dental software provider". British Dental Journal. 229 (2): 143. July 2020. doi:10.1038/s41415-020-1959-y. ISSN 1476-5373. S2CID 220747241.
  20. ↑ Gawel, Richard (May 28, 2021). "Henry Schein One Acquires Majority Stake in Jarvis Analytics". Dentistry Today. Retrieved January 2, 2023.
  21. ↑ "Internet Brands 2009 SEC Form 10-K filing". Internet Brands.
  22. ↑ SECInvestor. "Point Your Portfolio to Internet Brands". Archived from the original on February 4, 2011.
  23. ↑ SeekingAlpha (March 24, 2010). "The Number One Internet Stock You've Never Heard of".
  24. ↑ New York Times (June 26, 2006). "As Online Ads Grow, Eyeballs Are Valuable Again on the Web". The New York Times. Retrieved June 26, 2006.
  25. ↑ Small Cap Investor. "Internet Brands a Step in a different direction".
  26. ↑ Clampet, Jason (June 21, 2016). "Fodor's Travel Guides Sold to Internet Brands by Penguin Random House". Skift. Retrieved December 30, 2022.
  27. ↑ Internet Brands Press Release. "Internet Brands Acquires Assets of AllLaw.com and AttorneyLocate.com".
  28. ↑ U.S. News & World Report. "The Next Internet Gold Rush". Retrieved August 28, 2006.
  29. ↑ Internet, Brands. "Internet brands goes into overdrive: Web 2.0 company is on a buying binge". Retrieved March 18, 2008.
  30. ↑ CarsDirect. "Initial Test of Online Car Buying". Archived from the original on December 31, 2008.
  31. ↑ Time Magazine (January 4, 2002). "Time Magazine's 50 Best Websites". Archived from the original on June 4, 2002. Retrieved May 5, 2010.
  32. ↑ Internet, Brands. "CarsDirect Becomes Internet Brands". Archived from the original on July 10, 2007. Retrieved June 16, 2005.
  33. ↑ Internet, Brands. "Internet Brands IPO data". Archived from the original on January 10, 2009. Retrieved November 21, 2008.
  34. ↑ Agentmonhost. "Internet Brands added to NASDAQ Internet Index". Archived from the original on December 5, 2014. Retrieved November 27, 2014.
  35. ↑ "Internet Brands to be acquired for $640 mln". Reuters. September 20, 2010.
  36. ↑ Hellman & Friedman. "Internet Brands agrees to be acquired by Hellman & Friedman". Archived from the original on September 24, 2010.
  37. ↑ Taulli, Tom (September 21, 2010). "Internet Brands Goes Private, Again". DailyFinance. Retrieved November 5, 2013.
  38. ↑ "Wikimedia Foundation seeks declaratory relief in response to legal threats from Internet Brands". Wikimedia Foundation. September 6, 2012. Retrieved September 8, 2012.
  39. ↑ "Internet Brands vs. William Ryan Holliday" (PDF). Internet Brands. Archived from the original (PDF) on September 16, 2012. Retrieved September 8, 2012.
  40. ↑ "Wikimedia Foundation vs. Internet Brands" (PDF). Wikimedia Foundation. Retrieved September 8, 2012.
  41. ↑ Silver, Elliot (June 3, 2014). "Internet Brands to be Acquired for $1.1 Billion". domaininvesting.com.
  42. ↑ "Internet Brands to Be Acquired by KKR". MarketWatch. Retrieved July 18, 2015.
  43. ↑ "Internet Brands to Acquire Demandforce" (Press release). January 15, 2016.
  44. ↑ "WebMD Announces 2021 Health Heroes: Frontline workers, a teenage entrepreneur, and a former fashion executive who are making a difference in communities impacted by COVID-19". WebMD. Retrieved January 8, 2023.
  45. ↑ "WebMD Announces 2020 Health Heroes". WebMD. Retrieved January 8, 2023.
  46. ↑ "2022 National Fellowship". Center for Health Journalism. Retrieved January 8, 2023.
  47. ↑ Corp, WebMD Health. "USC Annenberg Center for Health Journalism and Internet Brands/WebMD Partnership to Support Deeper Reporting & Public Understanding of Mental and Developmental Health Issues of Children and Youth". www.prnewswire.com (Press release). Retrieved January 8, 2023.
  48. ↑ Bunzl, Natasha (March 10, 2020). "Check us out in WebMD Magazine!". God's Love We Deliver. Retrieved January 8, 2023.
  49. ↑ Care, West Coast. "West Coast Care's successful "Street & Sand" approach to addressing homelessness in Santa Monica to be recognized as grassroots org expands into Pacific Palisades, Venice Beach and Marina del Rey". www.prnewswire.com (Press release). Retrieved January 8, 2023.
  50. ↑ "Forum king vBulletin muzzles paid-up protesters". Theregister.co.uk. Retrieved November 5, 2013.
  51. ↑ "vBulletin denies busting downloads in paid-up protester ban". Theregister.co.uk. Retrieved November 5, 2013.
  52. ↑ Metz, Cade. "vBulletin sues ex-devs over 'from scratch' competitor". The Register. Retrieved November 6, 2010.
  53. ↑ Metz, Cade. "Forumware giant vBulletin sues ex-devs (again)". The Register. Retrieved November 6, 2010.
  54. ↑ "NewsXF". Gracelaw.com. February 27, 2013. Archived from the original on March 3, 2013. Retrieved November 5, 2013.
  55. ↑ "Wikivoyage - Meta". Meta.wikimedia.org. Retrieved November 5, 2013.
  56. ↑ "Wikivoyage - Meta". Meta.wikimedia.org. Retrieved November 5, 2013.
  57. 1 2 Migration FAQ at Wikivoyage, 25 October 2012
  58. ↑ "Travellers' pub". Wikitravel. Retrieved November 5, 2013.
  59. ↑ "Wikivoyage - Meta". Meta.wikimedia.org. Retrieved November 5, 2013.
  60. ↑ "Wikivoyage Association - Meta". Meta.wikimedia.org. Retrieved November 5, 2013.
  61. ↑ "Wikivoyage-l Info Page". Lists.wikimedia.org. Retrieved November 5, 2013.
  62. ↑ "Requests for comment/Travel Guide - Meta". Meta.wikimedia.org. Retrieved November 5, 2013.
  63. ↑ Noam Cohen (September 9, 2012). "Travel Site Built on Wiki Ethos Now Bedevils Its Owner". The New York Times.
  64. ↑ "Internet Brands Inc versus Ryan Holliday et al" (PDF). United States District Court for the Central District of California. Retrieved December 16, 2012.
  65. ↑ "Rhema Law Group Wins Jury Trial Verdict Against Internet Brands, Inc". Reuters.com. Archived from the original on October 31, 2013. Retrieved November 5, 2013.
  66. 1 2 Kashmir Hill (August 18, 2014). "Modeling Website Didn't Warn Users Rapists Were Preying On Them". Forbes. Retrieved September 15, 2015.
  67. ↑ Allie Conti (August 26, 2015). "The Rape Victim Who Is Challenging One of the Fundamental Laws of the Internet". Vice.com. Retrieved September 15, 2015.
  68. ↑ "FBI — Two Men Sentenced to Multiple Life Terms for Enticing Women to South Florida to Engage in Commercial Sex Acts While Under the Influence of Date Rape Drugs". Https. February 17, 2012. Retrieved September 15, 2015.
  • Official website
    • Historical business data for Internet Brands:
    • SEC filings
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